Mark H Posted August 8, 2019 Share Posted August 8, 2019 New logo as part of the brand revamp. Marketing chief Simon Clare said the firm "looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy: to simplify and add lightness.” Link to comment Share on other sites More sharing options...
The Cakes Posted August 9, 2019 Share Posted August 9, 2019 The more I look at it the more I like it 👍🏻 Link to comment Share on other sites More sharing options...
Dr H Posted August 9, 2019 Share Posted August 9, 2019 The more I look at it the more I dislike it! 😏 Looks like the work experience kid did it..... Link to comment Share on other sites More sharing options...
@ndy Posted August 9, 2019 Share Posted August 9, 2019 Not a fan, As above, looks like a child had designed and drew it 👎 Link to comment Share on other sites More sharing options...
Dr H Posted August 9, 2019 Share Posted August 9, 2019 Will look a bit out of place on the nose of a 2000hp electric hypercar!! Link to comment Share on other sites More sharing options...
kieranexige Posted August 9, 2019 Share Posted August 9, 2019 I'm just not sure on the fact its got no edge... Ill be interested to see one on a yellow car. I'm guessing the badges will have outer ring like these Link to comment Share on other sites More sharing options...
jonnyfox Posted August 9, 2019 Share Posted August 9, 2019 Should leave as is. Link to comment Share on other sites More sharing options...
lanteryu Posted August 9, 2019 Share Posted August 9, 2019 hi peeps. not really bothered about the lotus badge either way. perhaps we would we have historically preferred an animal (bull. horse, some feline or other, heck a norfolk sheep lol)(now i'm over thinking this. like i always do, some indigenous Hornsey/Cheshunt wildlife lol), -- btw did i read it right somewhere that our hero mr chapman did swindle letters in the original lotus badge somehow viz partners? Link to comment Share on other sites More sharing options...
LRS7 Posted August 10, 2019 Share Posted August 10, 2019 As a life long Liverpool fan I did feel sorry for the Norwich ( Lotus ) team .. torn on two fronts as you might say 🙄 Link to comment Share on other sites More sharing options...
Martin R Posted August 17, 2019 Share Posted August 17, 2019 Im just going to pretend i have never seen it. Link to comment Share on other sites More sharing options...
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