Lotus reveals new logo

[Mark H]

New logo as part of the brand revamp.

Marketing chief Simon Clare said the firm "looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy: to simplify and add lightness.”

[The Cakes]

The more I look at it the more I like it 👍🏻

[Dr H]

The more I look at it the more I dislike it! 😏

Looks like the work experience kid did it.....

[@ndy]

Not a fan, As above, looks like a child had designed and drew it 👎

[Dr H]

Will look a bit out of place on the nose of a 2000hp electric hypercar!!

[kieranexige]

I'm just not sure on the fact its got no edge...

 

Ill be interested to see one on a yellow car. 

 

I'm guessing the badges will have outer ring like these

[jonnyfox]

Should leave as is. 

[lanteryu]

hi peeps. not really bothered about the lotus badge either way. perhaps we would we have historically preferred an animal (bull. horse, some feline or other, heck a norfolk sheep lol)(now i'm over thinking this. like i always do, some indigenous Hornsey/Cheshunt wildlife lol), -- btw did i read it right somewhere that our hero mr chapman did swindle letters in the original lotus badge somehow viz partners?

[LRS7]

As a life long Liverpool fan I did feel sorry for the Norwich ( Lotus ) team .. torn on two fronts as you might say 🙄

[Martin R]

Im just going to pretend i have never seen it.