‘Lotus Originals’ Regent Street Store Opens Its Doors

[Mark H]

The boards that have recently been covering number 52 Regent Street in the heart of London’s Piccadilly have been removed to unveil a new flagship store and Lotus takes pride of place to showcase its iconic brand in a new and accessible way.

 

LOTUS ORIGINALS arrives in the capital at a massively exciting time for the UK and everything British. As the nation is in full-patriotic-swing during the year of both the Olympics and the Queen’s Diamond Jubilee, it is the perfect time for Lotus to demonstrate how it’s legendary British brand, one steeped in heritage and international reverence, deserves its place in the buzzing 2012 summer calendar.

 

Situated in London’s Piccadilly, the Grade II listed 4,800 sq ft space, which was previously the ‘Café Royal’, will be host to a diverse collection of luxury apparel, luggage, gifts, toys, and limited edition collectables - this is a store for the fashion conscious and style orientated, not purely a shrine for Lotus fans. Nevertheless, those with a passion for F1 will be able to lose themselves in the emporium, whilst those that are more concerned with quality fashion will be delighted with the beautiful lines that are perhaps more affordable than the dream sportscar!

 

The development of the LOTUS ORIGINALS retail concept has been rapid. Since its launch in September 2010 the offering has gone from online sales only via www.lotusoriginals.com to small shops in Monaco and China carrying small lines of key pieces to now a flagship store in the heart of London!

 

The London store is the next step in a fully integrated, international approach for non-car Lotus products. The concept of the store embodies style and heritage in a ‘Best of British’ way that provides enthusiasts and fashionistas with a new Lotus experience.

 

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[Fiona]

I saw some of this stuff at Goodwood - £900 for a leather jacket, only £280 for a pen holder! I'll be rushing there....

[richbk]

its all about building the brand in the middle /far east,

leather goods, bags, accesories are how dunhill got to 800 stores across that area and a massive profit through franchising, licencing, fragrance, sunglasses etc.etc.

i've been involved in a business - gieves and hawkes that tried it and so far have failed - you need millions of £, $ and yen to make it happen.

alas like most things lotus it will be a strong start and a miserable long term failure due to a lack of follow through, retail experience etc .etc.

 

price is irrelavent in london - money really is no barrier to taste or purchasing - its all about the brand and its desirability due to heritage. lotus has that in spades but whether it can translate it into aspirational sales..........

 

richbk

[Robo Elise]

I really can't see this store lasting. The prices are ridiculous. £99 for a plain white seamless T-shirt with a small Lotus logo, a white 1:43 scale Exige for £230 and a Lotus keyring for £88!!!The strange thing is they have quite a good black T-shirt with a gold Lotus logo for £20!!! Good luck tho I hope it proves everybody wrong. The overheads must be huge for where the store is located. Don't get me wrong I do like the nice things in life but not enough to spend that much on the above:-(

 

[JonS]

£199 for a box containing ... two packs of cards!!