Lotus/MLOC News
The latest Lotus and MLOC press releases and announcements
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Guests at VIP event treated to multi-lap thrill ride with Gavan Kershaw behind the wheel Emira GT4 is first new model to be launched by Lotus Advanced Performance Car marks start of exciting new era in performance GT racing for Lotus All-new competition spec car sold out for first year See the Lotus Emira GT4 in action at Hethel on YouTube or the Lotus media site Hethel, UK – 5 May 2022 Lotus has unveiled the all-new Emira GT4 race car on the iconic Hethel test track, with a dynamic demonstration of its thrilling performance. At an exclusive event earlier this week VIP guests were treated to passenger laps of the legendary 2.2-mile …
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Chapman Production Centre is latest stage of £100million redevelopment of Lotus’ UK facilities World-class manufacturing centre of excellence that’s already building Lotus Emira Formally opened by Matt Windle, MD, Lotus Cars, and Clive Chapman, son of Lotus founder Colin Chapman Hethel, UK – 4 May 2022 Lotus has officially opened its new sports car manufacturing facility at Hethel, naming it in honour of the company’s founder and inspiration. The Chapman Production Centre is a world-class centre of excellence that is already building the Emira, the last petrol-powered car from Lotus and best of breed. The ceremony was carried out by Matt Wind…
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Piccadilly store directly opposite iconic Ritz Hotel will open this autumn – the first of many in major world cities Two-storey site includes three-car showroom, the perfect shop window for Eletre, Emira and Evija Lotus Mayfair will serve as London home for Lotus Advanced Performance division Hethel, UK – 28 April 2022 Many of the world’s best-known premium and luxury brands, automotive and beyond, have a retail presence in London’s upmarket Mayfair district. Later this year Lotus will join them. The company is to open its first ever global store at 73 Piccadilly, on the corner of Berkeley Street and directly opposite one of the most famous buildi…
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Global roll-out of sculptural and artistic new retail environment continues “As we evolve and expand our product range, we are enhancing the Lotus customer experience” – Geoff Dowding, Executive Director, Sales and Aftersales More Lotus Centres will adopt new visual identity in coming months Hethel, UK – 13 April 2022 The ongoing transformation of the Lotus global retail network continues apace, with showrooms worldwide now upgrading to the brand’s new visual identity. The UK, North America and mainland Europe now have sites fully installed with the new look, and more will follow in the coming months. The first Lotus showroom to integrate the n…
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Stunning world premiere at BBC TV Studios and livestreamed across the globe VIP event included aerial ballet and parade of Lotus cars Eletre is all-new and all-electric hyper-SUV Watch the highlights on Lotus Facebook or YouTube channels Hethel, UK – 30 March 2022 Coming to Life – the Lotus Eletre – the world’s first electric hyper-SUV has been launched in London. On Tuesday 29 March the car made its global debut in front of a live audience of several hundred VIP guests, viewing action inside and outside the world-famous BBC Television Centre in West London. The Eletre is an all-new and all-electric hyper-SUV, a striking and progressive addi…
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All-new and all-electric Hyper-SUV from Lotus Bold, progressive and exotic, with iconic sports car DNA evolved for the next generation of Lotus customers The soul of a Lotus with the usability of an SUV “A momentous point in our history” – Matt Windle, MD, Lotus Car “The Eletre, our Hyper-SUV, is for those who dare to look beyond the conventional and marks a turning point for our business and brand” – Qingfeng Feng, CEO, Group Lotus First of three new Lotus lifestyle EVs in next four years, with design language inspired by world’s first British EV hypercar, the award-winning Lotus Evija …
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The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history. Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus. The name was revealed yesterday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat. Lotus is recognised globally for the pioneering spirit which has helped shape today’s motoring landscape. That story of innovation continues with the all-new L…
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Home of Lotus since 1966 reopens to visitors Tour the all-new production facility that’s home to Emira sports car Visit the Lotus Cars website to book now, tours start on 4 April Hethel, UK – 21 March 2022 One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the public. Factory tours of the iconic Norfolk site were paused in November 2017 as the £100 million redevelopment began. With the Emira, the last petrol-powered car from Lotus, now in production in an all-new, start-of-the-art assembly hall, they will restart. The tour programme has been developed by the exper…
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Price and high spec of desirable new version of Emira announced Lightweight and powerful with numerous elements unique to Lotus Eight-speed Dual Clutch Transmission (DCT) joins Emira V6 manual and auto Available to order from 8 April (Hethel, UK – 16 March 2022) Lotus has confirmed full details on the price and spec of the eagerly anticipated Emira First Edition. Fully loaded with a host of desirable technology, infotainment and comfort features, plus unique badging, the configurator for the four-cylinder two-seater is now live on www.lotuscars.com. The Emira is the last petrol-powered car from Lotus before a thrilling new all-electric …
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Online platform to configure, choose payment method, value part-exchange and place order direct with Lotus Process integrated with recently upgraded model configurator Delivers consistent and highly personal shopping experience for customers Choose to collect car from Hethel and receive unique Lotus factory experience Hethel, UK – 2 March 2022 Lotus has launched Lotus Drive, a new e-commerce platform which allows customers to configure a car, choose a payment method, value a part-exchange, and place an order directly with Lotus. It’s live now on www.lotuscars.com, and has been carefully created to be intuitive and easy to use. The Lo…
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New ‘special operations’ team from Lotus, delivering halo projects, limited editions and unique content for customers Enticing new image hints at an exciting future project Experiential elements include Lotus Driving Academy and tours of the revitalised advanced production facility in Hethel, Norfolk Simon Lane joins Lotus as Executive Director, Lotus Advanced Performance, to lead the team (Hethel, UK – 9 February 2022) - Introducing Lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. It is another significant development in the ongoing trans…
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Lotus and Britishvolt sign MoU to collaborate on advanced EV technology Partnership to co-develop innovative EV package to power new generation EV sports car Design sketch provides first clues to new Lotus EV sports car Hethel, UK – 28 January 2022 Lotus and battery cell expert Britishvolt have signed an MoU to collaborate on the research and development of advanced new EV technology. The partnership will focus on the co-development of an innovative new battery cell package to power the next generation of electric sports cars from Lotus. The package is set to feature in a new sports car, powered by Britishvolt cells and utilising advanced elect…
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Lotus is the first automotive brand globally to move its entire home market network to full agency agreement across all vehicle lines 13 retail agencies with a restructured authorised repairer network now in place Restructure completed ahead of Emira customer deliveries later this year UK network ‘open points’ soon be fully covered by new Agent appointments (Hethel, UK – 18 January 2022) – Lotus has completed the restructure of its UK retail network with an agency agreement now in place across 13 sites. It means Lotus is the first automotive brand globally to be live in its home market with this new retail sales model, across all vehicl…
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LTCC leading design on Type 132 and other all-electric lifestyle cars from Lotus Head of studio is Ben Payne, overseen by Peter Horbury and in close collaboration with Russell Carr Creative philosophy inspired by progressive start-ups and design agencies Based in Warwickshire, in the UK’s automotive heartland (Hethel, UK – 12 January 2022) – From the start of 2022, the Geely design studio in Warwickshire has a new name – the Lotus Tech Creative Centre Limited (LTCC). It is already playing a key role in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand. The LTCC team cont…
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