Lotus/MLOC News
The latest Lotus and MLOC press releases and announcements
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(Hethel, UK – 6 September 2021) – Group Lotus announces that Peter Horbury has been appointed Senior Vice President of Design. Commenting on Peter’s appointment, Group Lotus CEO Feng Qingfeng said: “Peter Horbury is a globally renowned designer and I am very proud to have him on the Lotus team. In his role he assumes global oversight for design across the broadening Lotus portfolio covering both cars and the Engineering consultancy. Peter is a hugely valuable advocate for Lotus, working alongside me at the highest levels within Geely. Russell Carr continues his great work as Design Director, working alongside Ben Payne as head of a new Lotus studio in Coventry UK –…
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Global ‘intelligent technology’ subsidiary of Group Lotus launched Will accelerate innovation and oversee manufacture of exciting new Lotus lifestyle models for global markets Four new electric models from Lotus in next five years – including all-new electric sports car in 2026 Lotus SUV – the Type 132 – will be first, launching in 2022 All-new factory operational in China later this year, Lotus Technology HQ opening in 2024 (Wuhan, China – 31 August 2021) – Lotus Technology has officially launched its global headquarters with a ‘breaking-ground’ ceremony in Wuhan, China. Lotus Technology is a new division of Group Lotus, a global…
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(Monterey, California, USA – 16 August 2021) – As the sun sets on the 2021 Monterey Car Week, Lotus Cars reports a week of debuts, track action, commercial success and another wonderful time spent with friends old and new in California. Commenting on the week’s festivities, Lotus Cars USA’s Jim Carter said: “Monterey Car Week never fails to deliver. 2021 marked Lotus’ return after the Evija hypercar debut here in 2019, and with the three debuts at the Quail on Friday, we topped off the week in grand style. The reception to the returning Evija, in a new F1 inspired guise was rapturous. Emira’s US debut was met with great excitement and considerable demand for our f…
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Lotus fan and customer filmed driving Emira round iconic California circuit Emira joins Evija and Radford 62-2 at The Quail on Friday 13 August (Monterey, California, USA – 12 August 2021) – Fresh from its triumphant world debut last month, the Lotus Emira is making its first appearance in the USA… with a very special driver at the wheel. Formula 1 World Champion Jenson Button put the all-new petrol-powered sports car through its paces at Laguna Seca Raceway. Like Lotus, Jenson was in California for Monterey Car Week, the Radford 62-2 – a reinterpretation of the Lotus Type 62 to be manufactured using Lotus technology – recently received its w…
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New Lotus Emira to make US debut at world famous auto festival in Monterey Evija gets striking new livery, inspired by iconic Detroit GP-winning Lotus Type 99T Type 62-2, coachbuilt by Radford, also revealed in California this week (Monterey, California, USA – 9 August 2021) – The recently unveiled Emira, the last petrol-powered car from Lotus and the best of breed, is making its US debut at Monterey Car Week. The flagship event for Lotus will be at The Quail: A Motorsport Gathering. The Emira will also make its dynamic debut at the legendary Laguna Seca Raceway for a very special celebrity track day – more details of that will follow later this wee…
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All-new Lotus retailer in Kingdom of Bahrain first to showcase versatile new global retail identity Showroom design language draws on Lotus’ design and engineering prowess Fully adaptable for all retail environments and markets (Hethel, UK – 4 August 2021) – You’ve seen the all-new Emira sports car, now see where it’s going to be sold. The first Lotus showroom in the world to feature the brand’s striking new retail identity is fully operational and open for business. The showroom is in the exclusive Moda Mall shopping complex in Manama, the capital city of the Kingdom of Bahrain in the Middle East. The new Lotus retail identity is based on a de…
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Project team from Lotus consultancy explain how bike’s innovative front end improves aerodynamic performance on track Lotus helped develop pioneering forks and lightweight handlebars See the new film on YouTube and media.lotuscars.com (Hethel, UK – 12 July 2021) – While the Lotus Emira was inevitably the star of the show at last weekend’s Goodwood Festival of Speed, another performance machine was getting plenty of attention. The Hope / Lotus track bike – developed in part by Lotus Engineering, the consultancy side of the business – was also on the Lotus stand. It has been created to help the Great Britain Cycling Team win medals. Lotus E…
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Less than 48 hours after its world premiere, all-new British sports car was a major draw with show-goers Crowd control measures in place all day on Lotus stand as visitors flock to see the Emira ‘Central Feature’ sculpture brought to life with Lotus cars via innovative augmented reality technology Lotus celebrated as ‘Featured Marque’ at this year’s Festival of Speed (Hethel, UK – 9 July 2021) – Unquestionably the star of the show, the Lotus Emira has made its dynamic public debut at this year’s Goodwood Festival of Speed. In front of tens of thousands of passionate motoring fans, the all-new Lotus sports car took part in the Hill Climb…
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Capsule collection of Lotus X Léger cycling kit will premiere at this weekend’s Goodwood Festival of Speed Lotus X Léger to collaborate on new range of performance bikes New track bike developed by Lotus Engineering, Hope Technology and Renishaw also on Lotus stand at FoS (Hethel, UK – 8 July 2021) – Lotus is excited to announce an exciting new multi-layered partnership with premium cycling apparel brand Léger Los Angeles. It begins with the launch of a capsule collection of Lotus X Léger cycling jerseys, the announcement of future collaboration on cycling accessories and a new generation of performance bikes. During this weekend, the collect…
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All-new sports car has pride of place on the Lotus stand as FoS celebrates Norfolk company as its ‘Featured Marque’ All-electric Lotus Evija hypercar also making its Festival debut ‘Central Feature’ sculpture promises high levels of interactivity for fans on site or attending digitally using advanced AR technology Lotus-developed track bike also on the FoS stand until Sunday (Hethel, UK – 7 July 2021) – Fresh from a triumphant world premiere on Tuesday evening, the Lotus Emira makes its dynamic debut at the 2021 Goodwood Festival of Speed. The all-new sports car, which goes into production later this year, has pride of place on the Lotu…
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Sensational Emira debut staged at Lotus’ historic home, significantly upgraded with new facilities and all-new sports car factory Emira ‘unboxed’ live in front of more than 300 guests Jenson Button, F1 World Champion and Lotus customer, was surprise special guest with world-exclusive first Emira test drive Global online audience of thousands included 131 Lotus ‘superfans’ who appeared live on-screen at the event Next stop for the Emira – dynamic debut at Goodwood Festival of Speed this weekend (Hethel, UK – 7 July 2021) – It was another night for the Hethel history books as resurgent British sports car manufacturer Lotus gave a world d…
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“It’s exceptional and I’m a big fan” – the words of former F1 world champion Jenson Button after more than 30 laps of the Hethel test track during the launch celebrations for the all-new Lotus Emira. A film of his exclusive world-first test drive was played to the on-site audience and tens of thousands of viewers from around the world watching the livestream on the Lotus website and social channels. Jenson commented: “You always expect a Lotus to have good mechanical grip through the low-speed corners but there was plenty of downforce in the high-speed corners too. That means the feeling of great balance is the same no matter how you’re driving it. It’s exceptio…
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(Hethel, UK – 6 July 2021) – Receiving its world premiere at Hethel, Norfolk, on the evening of Tuesday 6 July, the design of the Lotus Emira is beautiful, timeless, memorable and modern. Above all, it looks like a Lotus, with optimised proportions and an athletic shrink-wrapped body which visually describes Lotus’ legendary agile driving characteristics. Led by Russell Carr, Design Director, Lotus, the lead exterior and interior designers of the Emira are Daniel Durrant and Jon Statham. Combined, they have close to 40 years of experience in the Hethel design studio and have worked on countless other projects. Those have been both for Lotus and for clients as part of…
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All-new mid-engined sports car perfectly embodies ongoing transformation of iconic British sports car manufacturer Striking design, delivering exotic supercar appeal in sports car segment Inspiration from Lotus Evija hypercar clear in fluid surfaces and crisp feature lines Developed on Lotus’ recently announced Sports Car Architecture Two petrol engines available, including new-to-Lotus 2.0-litre turbocharged ‘i4’ from technical partner AMG Much-loved and characterful 3.5-litre supercharged V6 from Exige and Evora to feature as ‘First Edition’ range-topper Manual, automatic and Dual Clutch Transmission to maximise global appeal Po…
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One of the most eagerly anticipated new car launches of the year will take place tomorrow as the covers come off the all-new Lotus Emira. The perfect illustration of the ongoing transformation of the Lotus business and brand, the Emira is an all-new mid-engined premium sports car that will be built in a new factory at Hethel, Norfolk. The site has been rejuvenated as part of a £100millon investment in Lotus’ UK operations. To find out more, join Matt Windle, Managing Director, Lotus Cars, and special guests for the world premiere of the all-new Lotus Emira. The event will be broadcast live online at www.lotuscars.com and on Lotus’ YouTube and Facebook channels f…
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