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  1. Lotus COO Aslam Farikullah introduced Lotus F1® Team driver Romain Grosjean to the new Exige S roadster today. During a fun filled day at the 2013 Goodwood Festival of Speed, Lotus Cars COO proudly presented the stunning Exige S Roadster to Grosjean ahead of its first outing. Grosjean took the new soft top on the famous Goodwood hillclimb to mark its first public dynamic appearance, wowing the thousands of fans who took to the sidelines. The heat at the 20th FoS was pretty intense today but it was the Exige S roadster with its gorgeous looks and superstar driver that got the crowds hot under the collar!
  2. Lotus Engineering receives the Award for the Evora 414E Range Extender Hybrid The Lotus Evora 414E Range Extender Hybrid was chosen by the Editors of the SAE’s Automotive Engineering International Magazine, for its design and engineering innovation, uniqueness, potential for “real-world” production application, and potential benefit for industry customers and end user. Kevin Jost, Editorial Director of Automotive Engineering International Magazine said, “The Lotus Evora 414E was chosen for the AEI Tech Award for its unique combination of a multimode virtual seven-speed shift schemel, torque-vectoring stability control, and energy and power management optimization schemes.” Aslam Farikullah, Chief Operating Officer for Lotus said, “In one high tech vehicle, the Lotus Evora 414E encompasses all the key areas of Lotus Engineering’s expertise, and doesn’t just demonstrate the high level of technological advancements in our products, but is also relevant to the motor industry and applicable to the long term future of the car. We are delighted that the SAE have recognised this with such an important and prestigious award.” Every year, the editors of Automotive Engineering International select, from among SAE World Congress exhibitors, the technologies they judge worthy of an AEI SAE 2013 Tech Award. Judging is based on level of design and engineering innovation, uniqueness, potential for “real world” production application, and potential benefit for industry customers and end user. The SAE 2013 World Congress will be held this year from April 16 to 18 in Detroit; and other highlights of the event are viewable online at www.sae.org/mags/aei/saewc. The Lotus Evora 414E Hybrid concept showcases new developments in plug-in, range-extended electric propulsion, new electronic technologies to enhance driver involvement and the adaptability of the Lotus Versatile Vehicle Architecture (VVA). The range extended electric drive of the Evora 414E Hybrid consists of two electric motors driving each of the rear wheels independently via single speed geartrain, integrated into one common transmission housing, thus enabling torque vectoring for stability control of the vehicle. Electrical power is stored in a lithium polymer battery pack which is optimised for energy density, efficiency and high power demand and mounted in the centre of the vehicle for stability and safety. Additional range is provided by the Lotus Range Extender engine, an optimised 1.2 litre, three- cylinder engine, designed specifically for series hybrid vehicles. The drivetrain is designed to combine astonishing performance with efficient, low emissions driving. Driver involvement is enhanced by the incorporation of HALOsonic Internal and External Electronic Sound Synthesis technologies from Lotus and HARMAN, which provide sound contouring within the cabin and improve pedestrian safety outside the vehicle. Integrated with the HALOsonic technology, the Evora 414E Hybrid also showcases a brand new technology from Lotus Engineering, a sports mode that simulates a 7-speed, paddle shift transmission that combines exceptional driver involvement for a hybrid sports car and optimised energy recuperation. The Evora 414E Hybrid has been designed to highlight Lotus’ innovative electric and hybrid vehicle technology without distracting from the pure sportscar character of the Evora. 0-60 mph / 97 km/h in around 4 seconds Total hybrid range of over 300 miles / 483 kilometres Eco mode or Sports mode featuring realistic 7 speed paddle shift with energy recuperation Next generation of Lotus and HARMAN intelligent pedestrian warning system, integrating the advanced HALOsonic sound synthesis system with video technology. Torque vectoring for improved dynamic stability 152 kW (207 PS/204 hp) of power and 400 Nm (295 lbft) of torque
  3. The first production Exige S came off the assembly line today and very soon the first customers will experience this exciting new Lotus, a car which has already produced very positive headlines in the automotive media Lotus Chief Operating Officer, Aslam Farikullah stood proudly by the production line and talks about the significance of this event How do you feel about reaching this particular milestone? Aslam Farikullah: We are very proud of the Exige S. It marks the first step towards consolidating and then growing the company. I know that customers have been eagerly waiting for this car, and I assure them that it will be worth the wait. We wanted to be sure that we had a product that was absolutely ready before launching it. We are confident that the right time for the Exige S is now. Our new philosophy is simple: We will keep announcements about our planned products to a minimum. New models will only be launched when the product and timing is right. Once we do launch a new product, we will ensure that we can deliver to customers anywhere in the world as scheduled. What else will be different at Lotus under your leadership? Aslam Farikullah: Our emphasis now is on the finer details of what we do. I believe that the ability of our engineers and workforce makes them among the best in the world. We will leverage on this key strength as we revitalise and strengthen the Lotus brand. We can all look forward to exciting times ahead as we bring the company to the next level. But I am not a fan of the limelight; I will let our cars do the talking. So what is your vision for Lotus? Aslam Farikullah: I want the Lotus name to become a by-word in the automotive industry for integrity, which means delivering quality products on the dates we say we will deliver them. As a start, we will refocus our human resources in order to further strengthen our Quality Department by 20%, clearly demonstrating our future intent. I would also like to reiterate that DRB-HICOM is committed to the future of Lotus. When I arrived I found a company full of talent, ambition and pride in the Lotus name. It’s my job now to re-galvanise the company and we will be doing that by investing in our existing talent.
  4. Lotus cars took the wraps off their new Exige S sports car as they opened a flagship store in the heart of London’s West End. The new car is the centerpiece of a state-of-the-art store, which is spread over 4,800 sq. feet of floor space in a landmark building that once housed the famous Café Royal, just a short distance from Piccadilly Circus. The shop opening and sports car unveiling mark a new chapter for both Lotus and its parent company PROTON after being taken over by Malaysian conglomerate DRB-HICOM earlier this year. DRB-HICOM with its vast experience and presence in the entire automotive industry value chain, coupled with long-standing collaborations with other global automotive giants reiterated their commitment to drive this iconic British brand to greater success. Group Managing Director of DRB-HICOM and Executive Chairman of PROTON Dato’ Sri Haji Mohd Khamil Jamil said: “We can derive many synergies between DRB-HICOM, PROTON and Lotus; and we reaffirm our full and long-term commitment to raise Lotus to the next level of success. With a future of increased productivity and cooperation ahead, Lotus is destined to join the ranks of the great luxury performance brands of the world.” The 170mph high-performance Exige S with a supercharged V6 engine caused a sensation when it was announced at the Frankfurt motor show last year. The first cars will begin rolling off the production line at the company’s HQ at Hethel, Norfolk, later this month. Lotus Chief Operating Officer Aslam Farikullah said: “The car represents the very best of Lotus. Its aerodynamic appearance is race-track inspired, as is the interior. Every detail from the racing twin-piston front caliper brakes, to the glossy black wheels and lightweight aluminum bonded structure has the Lotus mark of excellence about it.” The board of DRB-HICOM met with British Trade Secretary Dr Vince Cable on Wednesday, shortly before the store was officially opened by Malaysian High Commissioner to the UK, Dato’ Sri Zakaria Sulong. The store focuses on providing clothing, memorabilia and luxury goods aimed at three generations of Lotus followers. There are four collections available: Lotus Originals which targets Lotus owners and its new young audience. It features a relaxed range of clothing aimed at the 25 to 45-year-old age group. The Lotus Heritage collection is inspired by the glorious racing days of the Sixties and Seventies. It has a retro look and it aimed at the top end of the market. Whilst the Performance collection reflects the engineering soul of the brand and its high-performance technology; the range includes polo shirts, T-shirts and outdoors wears. Lotus F1 wear is fast, fun and exciting with a range of clothing and racing accessories. The store also stocks items like scale model cars for collectors and bespoke bicycles designed by Lotus engineers. Opening the store, Mr Sulong highlighted the Lotus brand’s history. “Lotus is such an iconic brand, not just in the UK but internationally as well,” he said. “It represents a heritage that has impacted the world’s automotive industry and a brand that holds so much more potential and relevance in the automotive industry and motorsports today. “I am indeed honored to be part of this special occasion.”
  5. The peace and tranquillity of Lord March’s estate will be shattered from 29th June to 1st July as Lotus takes centre stage at the 2012 Goodwood Festival of Speed, which celebrates Lotus innovation, engineering, heritage and style. Forty Lotus cars will fire up the hallowed hill climb this year, spanning seven decades and showcasing Lotus’ incredible racing pedigree; from championship winning F1 cars to famous GT and rally racers, some driven by Lotus greats including Emerson Fittipaldi, John Surtees, Jacky Ickx, Jackie Oliver, Russell Brookes, Doc Bundy and Martin Donnelly. And to bring the track action bang up to date, Lotus will be blasting its most recent jaw-dropping models up the hill, like the Exige R-GT rally car, making its UK debut, the Lotus T125 and the car that has motoring magazines all over the world hailing Lotus’ wizardry - the tyre-squealing Exige S. We’ll also fire up our brand new Grand-Am car, the Evora GX racer. Like the GTC, it’s the Evora on a diet, fitted with more rubber and flared wheel arches. Weighing in at just 1,150kg and mated to a 440bhp V6, it’s been fettled to meet the American series’ spec with some aero changes to the front, a stock Grand-Am rear wing, and the removal of ABS and traction control, putting driver skill paramount and the promise of some spectacular tyre smoking. Away from the track, Bonhams is holding an auction of Lotus road and racing cars – 24 models stretching all the Lotus eras; from a Le Mans veteran Team Lotus Type 11 and ex-Formula One Type 18 to a selection of mint road cars and three unique concept cars. These and other two-seat toys of the 21st century might not exist were it not for the little Lotus Elan, which blows the candles out on its 50th birthday cake this year. Surprising, considering how gorgeous it still looks! Lotus pays homage to this revolutionary sports car on its 1000 m2 stand taking pride of place along side the current Lotus line up. Also on the Lotus stand, Lotus Engineering will show a number of technologies that can improve both performance and efficiency for cars of the future. Leading the Lotus Engineering display is the Lotus Evora 414E Range Extender Electric Vehicle, complete with HALOsonic active noise control and a virtual seven speed gearbox. This technology demonstrator produces 414 PS and an incredible 1000 Nm of torque from the two electric motors that drive the rear wheels. These amazing figures help slingshot the Evora 414E to 60 mph in around four seconds. Back at the Lotus Headquarters in Norfolk, an Evora 414E is now undergoing test work and the development team is delighted with the progress that has been made already Lotus Engineering will also show its SABRE engine which demonstrates “powertrain downsizing” where the torque and power of this 1.5 litre, 3 cylinder engine is the equivalent to a 2.2, 4 cylinder but with the fuel efficiency and economy benefits of the smaller engine. Being Goodwood’s featured marque, though, means more than a car club turnout and an opportunity to show new models. The spirit of Lotus will be felt all around and none more so than when gazing up at this year’s sculptural centrepiece. Created by Lotus, Lord March and acclaimed artist and designer Gerry Judah, it represents Lotus’ infinite commitment to sporting success and driving pleasure. We don’t want to give too much away except to say - it’s massive! Lotus and Goodwood’s shared philosophies of speed, emotion, competition and having a roaringly good time, are all here. Come and join us in toasting the past, present and future of the best of British! Aslam Farikullah, Chief Operational Officer Group Lotus, “Goodwood has become the most important car culture event in the world, and the similarities between what the Festival of Speed is trying to do and what we would like to communicate are clear. It’s about showcasing the past, present and future of sports cars and motor racing. We’ll be in Goodwood to show what we’ve done over the last year, as well as the last 60 years. Heritage is absolutely everything. If you don’t understand your past, you can’t realise your future. We remember not only the good times, but the bad times too, it’s what makes us stronger and gives us depth of character. Lotus has been pioneering both on the road and on the track for six decades. At Goodwood we’ll be able to showcase everything the company has done, and we will use this as a foundation for the future.” Clive Chapman, son of Lotus founder Colin Chapman and Managing Director of Classic Team Lotus, “There will be a mixture of old and new cars at Goodwood, and this is what Lotus is about; looking to the future, but remembering the past. Lotus has such a rich history, there’s much to be proud of, and this year marks the 60th anniversary of Lotus Engineering. We like to invite our customers to drive as a thank you for their support, but then, normally, there are one or two famous drivers that Goodwood has invited. Lord March likes to see the cars reunited with their original drivers. It’s therefore likely we’ll see Emerson Fittipaldi and Jacky Ickx reacquainting themselves with the beautiful black-and-gold 72E. As for most of the historic owners, they’re living out their boyhood dreams by working the pedals of these heroic cars and getting to rub shoulders with Lotus legends.” Gerry Judah, artist and designer, “This year’s sculpture is a lightweight steel monocoque construction. I think its form shows the Lotus psychology and culture. I’ve always admired Lotus since I was a boy. They’re such British cars, with that ideology of clever, forward thinking science and engineering. That was something I knew I needed to embrace. It’s almost unconscious how I approach sculpture. I don’t do brands. None of the sculptures I’ve done for Goodwood have spoken about the brand, you can get an advertising agency to do that. I do something more intuitive. It is, dare I say it, a spiritual journey in design.” The Earl of March, Goodwood owner and organizer, “Lotus is without a doubt one of the greatest, most evocative motoring and motor racing brands Britain has produced and we are very happy that the company will be celebrated this year. For the first time, we will gather all the cars from the featured marque and they will be paraded in front of the house, around the Lotus sculpture, and then each will be raced up the hill. Lotus’ beautiful, innovative, joyful cars and some of the heroes that made them famous will be out in force, not sitting silently but driven hard for the purpose they were born. It’s going to be a wonderful automotive celebration.”
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