Jump to content

litp.jpg

Lotus in the Peak
27th - 29th June 2025
  • Welcome to Midlands Lotus Owners Club (MLOC)

    Register now to gain access to all of our features. Once registered and logged in, you will be able to contribute to this site by submitting your own content or replying to existing content. You'll be able to customize your profile, receive reputation points as a reward for submitting content, while also communicating with other members via your own private inbox, plus much more!

    This message will be removed once you have signed in.

Mark H
Mark H

Lotus Partners With the Uk’s Most Creative Photographers to Celebrate Muse Global Design Award for Evija

  • Exclusive new images of the Evija all-electric hypercar released
  • Each shot by a different photographer, specially invited to a private photoshoot at Duke of London
  • Lotus celebrates as the Evija wins at the 2020 MUSE Global Design Awards

(Hethel, UK – 3 November 2020) – Lotus is celebrating the all-electric Evija hypercar’s latest award win with a gallery of new images taken during a unique and inspiring collaboration with some of the UK’s most creative photographic talent.

The celebrations mark the results of the prestigious 2020 MUSE Global Design Awards, where the Lotus Evija took overall victory in the Automotive Transportation category.

The eight exclusive photoshoots took place in and around Duke of London, a former 1930s soap factory in West London transformed into a stunning motoring venue and tribute to all things automotive. Lotus invited each photographer to attend for one-on-one private access to the Evija, allowing them to choose how and where to shoot the hypercar – in their own style – in any location around the site. The results are now available at their respective Instagram feeds.

Those invited to attend were:

Alex Carmichael commented: “A huge thanks to Lotus for giving me the opportunity to spend time with the Evija. It’s not every day you get the chance to photograph the next generation of electric hypercars. I hope my photos do the car justice, and I’m looking forward to the next steps in its development before seeing them on the streets.”

Russell Carr, Director of Design, Lotus, was hugely impressed with the unique and creative ways in which the photographers shot the car. “When you have spent thousands of hours looking something from every angle – as I have with the Evija – it’s fascinating to see how talented and creative people choose to photograph it when they’re seeing it for the first time. There is some amazing work in this collection and the design of the car really shines through.”

Russell and the Lotus design team have been honoured at the prestigious 2020 MUSE Design Awards, where the Evija was voted number one in the Automotive Transportation Design category. The international competition is judged by a grand jury of 56 design professionals representing 22 countries.

The Lotus Evija marks the start of an exciting new chapter in the history of an iconic and much-loved British sports car brand. Satisfying a brief to be the most powerful and dynamically accomplished road car in the history of the company, the Evija represents a thrilling new high water mark for Lotus driving performance.

TimothyJames_EvijaatDukeofLondon.jpg

SamMoores_EvijaatDukeofLondon.jpg

MikeWill_EvijaatDukeofLondon.jpg

MasterKrishian_EvijaatDukeofLondon.JPG

LukeJacksonClark_EvijaatDukeofLondon.jpg

CarlThompson_EvijaatDukeofLondon.jpg

AlexCarmichael_EvijaatDukeofLondon.jpg

TomHowarth_EvijaatDukeofLondon.jpg

User Feedback

Recommended Comments

There are no comments to display.



Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Adventures of an S1 Elise in Germany

    Some of you will know, but for the rest, I'll be working in Germany near Mannheim until end of 2026 with 75% of my time there, and 25% back home. As i fancy doing some different roads, and I've booked two weekend driving tours with Delightful Driving company (run by Elisa Artoli), on Thursday 10th July I'll be setting of in my S1 Elise, and 4 days later I plan to arrive at my apartment. I plan to post about my driving adventures over there, so keep an eye on this blog should you be int

    Badger02
    Badger02
    Touring 5

    LitP 2025 photos

    Does anyone have any good photos of this year's LitP that they wouldn't mind sharing? Absolute Lotus magazine would like to publish a short report of the event and need some photos. Ideally I think they would like a selection of pics from the entire weekend so bbq, pootle, runs, Sunday breakfast stop the procession down Winnats Pass and Bamford. Photos of the people aswell as the cars are also welcomed. If you have any and are happy for them to go in the magazine without a credit or pa

    DeanB
    DeanB
    General Talk

    Exige V6 - Rear tyres

    Rear tyres will need changing fairly soon.................... My Exige is currently fitted with 265/35R18 rears.  The Sport 380/410/430 are fitted with 285/30R18.  Would there be any benefit in going with a bigger profile rear tyre?  I'm just looking at some options.  Cup2's are proving difficult to find.

    Guido
    Guido
    Technical Talk 8

    [Group Lotus Video]Team Lotus is back

    Team Lotus is backView the full article

    News Bot
    News Bot
    General Talk

    Formula One

    Any F1 fans on this forum? Let's discuss anything about the sport here.

    Maddox
    Maddox
    General Talk 20
  • MLOC classifieds

    There have been no adverts submitted yet

  • MLOC garage

  • Member Statistics

    4,444
    Total Members
    1,800
    Most Online
    mattlawson76
    Newest Member
    mattlawson76
    Joined
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. Terms of Use