Jump to content

litp.jpg

Lotus in the Peak
27th - 29th June 2025
  • Welcome to Midlands Lotus Owners Club (MLOC)

    Register now to gain access to all of our features. Once registered and logged in, you will be able to contribute to this site by submitting your own content or replying to existing content. You'll be able to customize your profile, receive reputation points as a reward for submitting content, while also communicating with other members via your own private inbox, plus much more!

    This message will be removed once you have signed in.

Mark H
Mark H

New Lotus showroom opens in Dubai

Lotus Cars shows its commitment to the UAE with the official opening of the brand-new Lotus showroom in Dubai. The Lotus Dubai facility on Sheikh Zayed Road is the result of a partnership with Adamas Motors and offers new and existing customers the opportunity to experience the famous brand first hand in the heart of Dubai.
Officially opened by Marcus Blake, Commercial Director, Group Lotus plc and His Excellency Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry, the ceremony included esteemed guests, key media and senior management from across the Lotus operations.

Marcus Blake, Commercial Director, Group Lotus plc; His Excellency Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry; Karl Hamer, Chief Executive Officer of Adamas Motors LLC; Jonathan Stretton, Regional Director of Lotus Cars Middle East
The new 5000 square feet, capable of showcasing up to 10 cars, opened its doors with the presentation of the range of Lotus vehicles carefully selected and optioned to suit the aspirations of customers in the UAE. On display at the inaugural event was the limited-edition Lotus Exige Cup 430 Type 25 with 3 of the worldwide volume of 25 units making their way to the GCC; the only Lotus 3-Eleven 430 in the Middle East finished in the famous Lotus black and gold livery; and the internationally acclaimed and fastest Lotus production vehicle ever, the Lotus Evora GT430.

Marcus Blake, Commercial Director, Group Lotus plc commented, “On behalf of Group Lotus, I welcome Adamas Motors to the Lotus brand, in our 70th Anniversary year. Adamas Motors joins Lotus at a very exciting point in the company’s history. Our desirable, benchmark and handcrafted sports cars are consistently being awarded five-star accolades from media around the world. The Lotus business is also growing globally and expanding into new markets so welcoming even more discerning drivers behind the wheel of this exclusive and British brand.
“The UAE is an important market for Lotus and it has even greater potential for the future. With Lotus Cars Middle East and Adamas Motors, we’re looking forward to welcoming both our current and new customers in the region to the Lotus brand.”
Mr Karl Hamer, Chief Executive Officer of Adamas Motors said, “We are extremely proud to be appointed as the new Lotus Cars dealer for the UAE. The Lotus DNA fits perfectly to Adamas Motors’ business platform, specializing in prestige and performance vehicles and being committed to providing UAE customers with an unrivalled motoring and ownership experience.
“With Lotus now in its 70th year, I reflect on my personal interest in Lotus since I was a young man, growing up watching James Bond movies and the true days on Formula 1, so I am so pleased and excited to be working with this wonderful brand in the UAE today. Our showroom design and ambience can be likened to that of a boutique hotel, where our customers can come and enjoy a coffee and hold business meetings, we want it to be a place that UAE motorists can enjoy. Relationship is everything and we will ensure that our customers, manufacturers and our employees experience a business they are proud to be associated with.”
Jonathan Stretton, Regional Director of Lotus Cars Middle East commented, “Dubai is an important market in the Middle East and partnering with Adamas Motors in this impressive facility further presents our commitment to supporting the Lotus brand and developing our presence in the region. Adamas Motors management has a great deal of expertise in the sports and performance car sector and much experience in the GCC. The investment in this new Lotus Dubai showroom and the focus from Adamas Motors on offering exceptional customer service means that Lotus is set to create growth and significant customer loyalty in the UAE today, and as the new era for Lotus unfolds.”

The new Lotus Dubai showroom includes a configuration room, allowing customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space, alongside a customer lounge where guests can relax and enjoy a coffee made by a professional barista.
Lotus customers in Dubai will be able to service their cars at a new solus Lotus, state-of-the-art workshop facility in Al Quoz, with customers welcomed to the facility in person or invited to use a performance vehicle transporter specifically designed to safely carry the range of Lotus vehicles.
Lotus is to be presented by Adamas Motors in the capital of the UAE, with the launch of the first ever Lotus showroom in Abu Dhabi due to be announced in the coming months.

Screenshot_1.png

User Feedback

Recommended Comments

There are no comments to display.



Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Formula One

    Any F1 fans on this forum? Let's discuss anything about the sport here.

    Maddox
    Maddox
    General Talk 20

    Please Post your Lotus in the Peak Pictures

    Hi All Please Post your LitP pictures for all to enjoy  

    Elisemadray
    Elisemadray
    General Talk

    Elise S3 Brakes

    The brakes on my Elise 240 FE never felt brilliant but at 2.5 years old in the cold and wet did nothing when pressed, a few pumps later and some braking happened. I took it in and the pads (oem from new) were glazed. I replaced them with Pagid RS42 and updated fluid. Difference was night and day.  Now, a year and maybe 3500 miles on and the pedal feel is a little wooden again (like can brake light or hard but nothing in between) and they are squealing really bad at town driving  speeds and lig

    Trebor_UK
    Trebor_UK
    Technical Talk 16

    Tyre comparison - short note on v105 vs ad08rs

    Elise S2 k series with standard geometry so set up to understeer gently. Which is exactly what I've been getting on runs out. Car is on the recommended yoko v105 tyres. There a two types the ones to get have a slightly stiffer sidewall and are recommended for mercs iirc. V105 is in my experience a very competent road tyre for all seasons and daily driving. Definitely recommended. V105 thoughts coming off a no longer available very old and hard and narrower front tyre.  As normal T

    MrWill
    MrWill
    Technical Talk 17

    Boot lid hinge pin? S2 Elise

    I opened my boot today and it didn't seem right then realised it was the drivers side hinge had become disconnected from the body part. Has anyone else ever had this issue or know how to solve it?

    foxy76
    foxy76
    Technical Talk
  • MLOC classifieds

    There have been no adverts submitted yet

  • MLOC garage

  • Member Statistics

    4,443
    Total Members
    1,800
    Most Online
    robbo101
    Newest Member
    robbo101
    Joined
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. Terms of Use