Craig, Clooney And Grohl On The Waiting List For The New Lotus Evora

[Mark H]

Craig, Clooney and Grohl on the

waiting list for the new Lotus

EVORA

The new Lotus Evora is everything a sports car should be;

sculptural, stylish and fast; considerably faster than the

famous Elise and more refined at speed than the trackfocused

Exige. Lotus promises its trademark exemplar

performance credentials and suggests the Evora will achieve

a maximum speed of 160 mph and a 0-60 time at less than 5

seconds!

High-end cars have long been integral to the one-upmanship among the

glitterati, but rather than the traditional Bentleys and Bugattis, the A-lister

must-have vehicles of the moment are small, environmentally friendly (225

grams of CO2 per kilometre) cars and must include seats for the children. But

above all, an it-car must be exclusive, and nothing conveys extreme

exclusivity better than the British, hand-built Lotus of which less than 2000 will

be made a year for international distribution.

The versatility of the Evora has attracted a varied following, from speed

seekers such as Jodie Kidd and Maxi Jazz, to those with an eye for style

including Jennifer Lopez and Kelly Rowland.

Celebrity enthusiasts Patrick Dempsey and Jay Leno also made sure they too

were first on the list for a test drive, followed closely by J-Lo and her husband

Marc Anthony who are already huge Lotus fans and owners of a Lotus Elise.

The celebrity couple enjoy the unrivalled driving experience of a Lotus, but are

looking for more space for the children. The same goes for Gavin Henson and

Charlotte Church, who are keen to have a car that accommodates their young

family yet maintains a luxurious, yet sporty persona.

Mike Kimberley, CEO of Group Lotus plc, had this to say about the new

model: “The Evora is the biggest milestone for Lotus since the Elise was born

13 years ago. We are currently working at broadening the appeal of the Lotus

brand through an aggressive 5-year model plan of which this car represents

the first exciting step.”

Keeping with the Lotus tradition, the price tag is not out of reach for those who

cannot be found on the internets 'movie database'. The Lotus Evora enters

the sports car market at less than £50,000 making this car a real value

proposition for those who like to work and play hard! This hand-built

phenomenon will be available in early 2009.

 

 

The Lotus EVORA is the first of three new cars to be included in the new five year business plan. Celebrity fans waiting to drive the car include:

 

• Amanda Stretton – Driver and new face of F1

• Beyonce – International singer and actress (Destiny’s Child)

• Boris Johnson – Mayor of London

• Daniel Craig – Actor

• Dave Grohl – Musician (Foo Fighters)

• Gavin Henson & Charlotte Church Welsh Rugby International/Singer, child prodigy, TV personality

• Gemma Arterton - Actress

• George Clooney - Actor

• James Martin – Celebrity chef, Daily Mail’s Motoring reporter

• James May – TV personality and presenter of ‘Top Gear’

• Jay Kay – Musician and Singer (Jamiroquai)

• Jay Leno – TV personality and car enthusiast

• Jodie Kidd – Model,,TV personality and car enthusiast

• Jenifer Lopez and Marc Anthony – International singer and actress/International singer

• Kevin Spacey - Actor

• Mark Ronson – Musician and producer

• Maxi Jazz – Musician and car enthusiast (Faithless)

• Patrick Dempsey – Actor and car enthusiast

• Peter Andre - Singer

• Pierce Brosnan - Actor

• Richard Hammond - TV personality and presenter of ‘Top Gear’

 

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[fentuz]

James May and Richard Hammond.... Hummm what are they going to do at Topgear....

[amoss]

I notice that the press release doesn't mention that anyone of these have actually ordered one.

I assume that we loyal enthusiasts, who would also like a test drive, will be further down the priority list.

I would hope that those that have actually put down a deposit would get in first, and I believe that they are being invited to the factory.

[Neil]

Why are Lotus doing this? It smells of desperation. It's even worse that these celebs haven't even bought one, they just want to have a go in one.

 

"Our new car is cool... no, really... look, all these celebrities want to drive it.... they don't think that the front overhang is too big and the lines are too busy..."

 

It's nearly as odd as the whole "faceless people" campaign.

[richbk]

peter feckin andre>>>>>>>>>>>>>>>

 

that is desperate

[Bramble111s]

It has given me a nice image of J-Lo's bum squished into an Elise seat though....in fact, I can't seem to get the image out of my mind....

[Snapper]

A quiet day in the Lotus Press office then More spin than Alastair Campbell in Strictly Come Dancing IMHO

 

Beyonce - Really

George Clooney - No Really

Jenifer Lopez and Marc Anthony - Have they even heard of Lotus

Pierce Brosnan - No It's All Too Much, Stop It

Daniel Craig - Didn't he turn down a free Aston Martin because he didn't see the point of owning one while living in London

 

Looks like Lotus has just won another award for innovation, 'Fiction Writer of the Year 2009 goes to?

 

As for the whole "faceless people" campaign! It was so faceless no one saw it apart from a few Lotus Nuts on web forums. Great campaign

[DunkHSP]

if there ever was a prize for most negative endorsement Lotus should now get it, whats next Osama Bin Laden - mental mass murderer, beard wearer, car enthusiast!!

 

Anything linked to Peter Andre should be avoided like the plague, including his bint of a wife!!

[Neil_C]

Anything linked to Peter Andre should be avoided by the plague, including his bint of a wife!!

 

Cheap way of adding extra airbags?