Jump to content

litp.jpg

Lotus in the Peak
30th June-2nd July 2023
  • Welcome to Midlands Lotus Owners Club (MLOC)

    Register now to gain access to all of our features. Once registered and logged in, you will be able to contribute to this site by submitting your own content or replying to existing content. You'll be able to customize your profile, receive reputation points as a reward for submitting content, while also communicating with other members via your own private inbox, plus much more!

    This message will be removed once you have signed in.

Mark H
Mark H

New Lotus London Flagship Store Opens in Mayfair

  • Lotus’ first flagship European brand centre opens to showcase the brand’s latest cars and lifestyle products
  • This marks a major milestone for Lotus as it transforms to a global performance brand

 

London, UK – 1 August 2023  Lotus has today opened the doors to its first flagship European global brand centre in Mayfair, London.

Lotus London can be found at 73 Piccadilly, at the heart of luxury, art and culture in the capital city. It brings together Lotus’ long-standing commitment to technology, performance and heritage by providing customers with an exclusive and immersive entry into the Lotus brand.

The store offers a VIP lounge and bespoke digital experience – where customers can personalise their own vehicles – with experts on hand to support them. In addition, the store will act as a gallery for the brand, regularly displaying classic car designs from its 75-year rich history, from F1 to icons of the silver screen.

Lotus London will serve as a showcase and launch venue for the latest vehicles and products, including the next-generation vehicle line-up; the Eletre hyper-SUV, Emira sports car and Evija hypercar. Customers will also be able to purchase Lotus merchandise in-store, as well as other co-branded products. For example, Lotus and KEF recently announced the new LS60 Wireless floor speakers, and these are now available to purchase at Lotus London.

This is the brand’s first digitally driven flagship showroom in Europe, a 'Hyper Space' which embodies Lotus’ vision to become a global performance brand. In 2018 Lotus revealed Vision80 and its plans to transform the brand from a heritage automotive company to an all-electric, intelligent, luxury mobility provider by 2028 – when the business turns 80.

Brand centres form a key pillar in the business’s global customer experience strategy, focused on building a direct relationship and creating unique, personalised experiences for consumers. Lotus plans to launch further stores worldwide in key markets including Europe, Asia and the US.

Mike Johnstone, Chief Commercial Officer at Lotus Group, said: “The opening of our new store demonstrates our commitment to transform Lotus to a global luxury performance brand. We have seen a huge demand for our products and have ambitious plans to scale rapidly by 2028. Brand centres around the world will play a key role in building both the Lotus brand and long-lasting relationships with our consumers.”

Lotus began delivering its Vision80 promise with the world premiere of the Eletre last year. It has started production for the vehicle and expects to deliver to customers in the UK and Europe later this summer.

Lotus-London-4.jpg

Lotus-London_3.jpg

Lotus-London_2.jpg

Lotus-London_1.jpg

User Feedback

Recommended Comments

There are no comments to display.



Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • S1 Elise Refresh

    And so the winter refresh of my S1 Elise started today. Hoping to take front clam of tomorrow. However of the 4 lower bolts that hold the lower rear to the chassis, 2 are spinning and 2 won't budge despite copious amounts of penetrative oil over the last few months. The Eagle eyed will spot my Dremel tool which I'm not looking forward to using to remove 4 bolt heads that have limited access. Currently on my list are replacing the driving lights brackets, shot blast and paint the tow post, n

    Badger02
    Badger02
    Technical Talk 33

    Lotus Servicing & MOT near Daventry / Northampton

    I've previously had my 2002 S2 (K-Series) serviced by Steve Guglielmi in Daventry - but believe he's now moved to Lotus dealership at Silverstone.  Does anyone know a good reliable independent Lotus specialist in the Daventry / Northampton region???  Many thanks!!!

    Steve_C
    Steve_C
    Technical Talk

    LED bulb kit upgrade Elise S2

    I have bought LED bulb kits to replace the existing poor halogen H1 and H7 bulbs. These are somewhat bigger beyond the lens due to inbuilt cooling fans. The H1’s dipped headlight have gone in nice and easy, but the main beam H7’s will not go in with the light fitting in situ. Has anyone had to remove the fitting and how easy is it to do? I think that the bulb kit will fit by removing the fitting, it just will not go in due to the angle needed to locate through back of the lens. Due to the bulkin

    Foggy
    Foggy
    Technical Talk 7

    MOT Garage recommendations (Shropshire)

    Afternoon all, Newbie to the forum but not to Lotus ownership and soon to join MLOC. I've invested heavily over the last 12 months in having work done to bring my 23-year old Elise up to scratch with the excellent PJS Sportscars. My MOT is due in November and I cannot really afford to annually service my car this year (especially as my mileage is only around 1,000 miles per year. I'll probably service it with PJS when I've done 2-3,000 miles. In the meantime I cannot avoid an MOT

    PaulC
    PaulC
    General Talk 7

    November Challenge!!!

    I’m so close to upgrading my Elise S2 to an Exige Sport 350. I’ve been offered £15k p/ex against a £43k Exige!!  This is a cash deal so I guess the dealership isn’t interested as there is no finance commission etc….. to be earned. Apparently, £15k is the going price!!!  I fully appreciate and understand how p/ex works but this is a bloody insult.    So come on, show me an Elise S2 (08MY) with 43,000 miles on the clock for £15k. I can’t find one.  Packet of Hobnobs for the winner

    Guido
    Guido
    General Talk 7
  • MLOC classifieds

  • MLOC garage

  • Member Statistics

    4,166
    Total Members
    1,800
    Most Online
    Revin Kevin
    Newest Member
    Revin Kevin
    Joined
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. Terms of Use