Jump to content
Sign in to follow this  
Mark H

Evija World Tour Continues as Lotus Hypercar Premieres in the Middle East

Recommended Posts

  • Lotus Dubai retailer hosts VIP media and invited guests as all-electric Evija debuts in the United Arab Emirates
  • Programme of events includes Lotus Abu Dhabi showroom presentation and private viewings
  • Latest leg of world tour which has already included Monterey Car Week, USA, and Japan Lotus Day

(Dubai, UAE – 19 September 2019) – The all-new Lotus Evija hypercar has made its debut in the Middle East as part of a series of exclusive media and VIP events.

The covers came off at an unveiling at the stunning Lotus Dubai retail outlet, with Phil Popham, CEO, Lotus Cars and Russell Carr, Director, Lotus Design, presenting the all-electric two-seater to invited guests. They were joined by Karl Hamer, CEO of Adamas Motors, Lotus’ retail partner in the United Arab Emirates, plus other members of senior management from both companies.

Phil Popham commented: “It’s fantastic to be back in the UAE, and even better to be here as the Evija hypercar makes its regional debut. The Middle East is well-known for its passion for performance models, and this is an important market as we grow the Lotus brand significantly with new products.”

He added: “We believe the Evija will really appeal to Gulf state customers, and we’re developing the car with them – and particularly the local climate – in mind. Real-world testing of prototype vehicles is now underway to ensure optimum performance in every market.”

Karl Hamer said: “We are delighted that our customers have the opportunity to view the Evija in the UAE so soon after its global reveal. We are proud to be in one of the most forward-thinking countries in the world, and this all-electric hypercar coming to the UAE supports our nation’s objective to focus on sustainable technologies.”

Opened exactly a year ago, Lotus Dubai is on the Emirate’s Sheikh Zayed Road. It’s a 5,000 sq ft state-of-the-art facility capable of showcasing up to 10 models from the Lotus performance car range. The Evija is remaining in the region for several days. It will also appear at Lotus Abu Dhabi – in Sheikha Salama Building, Zayed The First Street, Al Khalidiyah – then complete a programme of private viewings.

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966, starting next year. Exclusivity is guaranteed, with production limited to a maximum of 130 cars.

Lotus Evija UAE - 6.jpg

Lotus Evija UAE - 3.jpg


This post has been promoted to an article

Share this post


Link to post
Share on other sites
Sign in to follow this  

  • Similar Content

    • By Mark H
      Customers will use a state-of-the-art touch-screen configurator to personalise their Evija Exclusive gift programme will culminate in unique build book Stunning new images and animation reveal all-electric two-seater in three new colours – Atomic Red, Solaris Yellow and Carbon Black View the animation at: As the Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke specification.
       
      The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalisation on every aspect of the Evija – from striking exterior paint colour combinations to highly detailed interior trim – are all part of the enhanced ordering process.
      Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already designated to customers around the world.
      The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
      Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.
      Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, UK – the global home of Lotus since 1966 – and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.
      The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
      That will culminate in a beautiful hand-crafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.
      Simon Clare, Executive Director, Global Marketing, Lotus, said: “We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.”










    • By Mark H
      Customers will use a state-of-the-art touch-screen configurator to personalise their Evija Exclusive gift programme will culminate in unique build book Stunning new images and animation reveal all-electric two-seater in three new colours – Atomic Red, Solaris Yellow and Carbon Black View the animation at: As the Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke specification.
       
      The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalisation on every aspect of the Evija – from striking exterior paint colour combinations to highly detailed interior trim – are all part of the enhanced ordering process.
      Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already designated to customers around the world.
      The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
      Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.
      Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, UK – the global home of Lotus since 1966 – and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.
      The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
      That will culminate in a beautiful hand-crafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.
      Simon Clare, Executive Director, Global Marketing, Lotus, said: “We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.”











      This post has been promoted to an article
    • By Mark H
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy
       
      Date: 6 December 2019
      Driver: Gavan Kershaw, Director, Attributes and Product Integrity, Lotus Cars
      Location: Hethel, Norfolk, UK
      Car: Lotus Evija engineering prototype #2
       
      Pre-test notes:
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy. Engineering prototype #2 is the most advanced of three on test, with customer-specification suspension, EV powertrain, brakes and full carbon-fibre body panels. Features most complete interior yet, with key elements such as production seats and ‘ski slope-style’ floating centre console in place. Fitted with hydraulics to support deployment of car’s active aerodynamics.  
      Driver’s notes:
      “The car is in a completely pure state at the moment, with no stability control or torque-vectoring. This is so we can evaluate the fundamentals of the chassis, to create the mechanical advantage before the other layers, such as the electronics, are added. It means we can really read the car. Later we can tune what we’ve gained as a mechanical advantage as we add layers. It’s the Lotus way – get the fundamentals right from the start and use baseline aerodynamics, suspension kinematics and geometry to feel the vehicle’s response.
      I feel really at home in it, it’s really driveable. We assessed the stability and agility through tight corners. We did brisk accelerations to work out the torque split and looked at tyre grip and response.
      Lotus has always been about ‘input = output’, so if you do something you get a response, and that’s what we’re balancing now. It’s all about the detail so, for example, we’re validating the progressive response from the pedals. We know there’s an enormous amount of torque but drivers will only want it when they ask for it with their right foot. It’s about getting that throttle balance right.
      We assessed steering-wheel angle versus vehicle response at different speeds to ensure the car feels nimble at 30mph as well as 200mph.
      Through testing like this we can work on every element, like how connected you feel to the car, the driving position, location of the primary controls and visibility. It’s all about validating how the thousands of hours of computer simulations actually translate into the vehicle. It’s a two-fold process: proving they were the correct targets in the first place, and that the results are accurately translating into the car.
      It’s also about bringing in experience from other vehicles – what we know from driving Exige and Evora, the Lotus GT race cars – and making sure that core Lotus DNA is all at its absolute best in the Evija.
      It’s really exciting for me. I love this part of developing any Lotus because it’s proving the mechanical design and the physics behind everything is right, and then working with our engineers to enhance the experience and give the car a true Lotus character. It’s the step-by-step stuff we do with every Lotus – Evija is no different.
      It’s another chapter in my 30+ years at this company. Yes, I’ve got a big smile on my face because it’s the latest tech, it’s a Lotus and we’re at the forefront again.”
       
       
       




    • By Mark H
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy
       
      Date: 6 December 2019
      Driver: Gavan Kershaw, Director, Attributes and Product Integrity, Lotus Cars
      Location: Hethel, Norfolk, UK
      Car: Lotus Evija engineering prototype #2
       
      Pre-test notes:
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy. Engineering prototype #2 is the most advanced of three on test, with customer-specification suspension, EV powertrain, brakes and full carbon-fibre body panels. Features most complete interior yet, with key elements such as production seats and ‘ski slope-style’ floating centre console in place. Fitted with hydraulics to support deployment of car’s active aerodynamics.  
      Driver’s notes:
      “The car is in a completely pure state at the moment, with no stability control or torque-vectoring. This is so we can evaluate the fundamentals of the chassis, to create the mechanical advantage before the other layers, such as the electronics, are added. It means we can really read the car. Later we can tune what we’ve gained as a mechanical advantage as we add layers. It’s the Lotus way – get the fundamentals right from the start and use baseline aerodynamics, suspension kinematics and geometry to feel the vehicle’s response.
      I feel really at home in it, it’s really driveable. We assessed the stability and agility through tight corners. We did brisk accelerations to work out the torque split and looked at tyre grip and response.
      Lotus has always been about ‘input = output’, so if you do something you get a response, and that’s what we’re balancing now. It’s all about the detail so, for example, we’re validating the progressive response from the pedals. We know there’s an enormous amount of torque but drivers will only want it when they ask for it with their right foot. It’s about getting that throttle balance right.
      We assessed steering-wheel angle versus vehicle response at different speeds to ensure the car feels nimble at 30mph as well as 200mph.
      Through testing like this we can work on every element, like how connected you feel to the car, the driving position, location of the primary controls and visibility. It’s all about validating how the thousands of hours of computer simulations actually translate into the vehicle. It’s a two-fold process: proving they were the correct targets in the first place, and that the results are accurately translating into the car.
      It’s also about bringing in experience from other vehicles – what we know from driving Exige and Evora, the Lotus GT race cars – and making sure that core Lotus DNA is all at its absolute best in the Evija.
      It’s really exciting for me. I love this part of developing any Lotus because it’s proving the mechanical design and the physics behind everything is right, and then working with our engineers to enhance the experience and give the car a true Lotus character. It’s the step-by-step stuff we do with every Lotus – Evija is no different.
      It’s another chapter in my 30+ years at this company. Yes, I’ve got a big smile on my face because it’s the latest tech, it’s a Lotus and we’re at the forefront again.”
       
       
       





      This post has been promoted to an article
    • By Mark H
      New film shows Lotus Evija engineering prototype in action during rigorous global development programme World’s first all-electric British hypercar makes its China debut at Guangzhou Auto Show Comprehensive validation and initial build process well underway ahead of start of production in 2020  
      (Guangzhou, China – 22 November 2019) – Lotus confirms today that the Evija has entered its initial build phase in the UK, as the hypercar’s global tour continues this week with its Chinese debut at the Guangzhou Auto Show.
      To celebrate, Lotus premiered a new film during its press conference at Guangzhou. It reveals engineering prototype #2 in high-speed action on a private circuit, and marks a landmark moment – the dynamic world debut of the all-electric British hypercar.
      The film highlights just how far development work has progressed since the Evija was unveiled last July. It also confirms the pioneering two-seater is on course for start of production next year.
      Dynamic testing will involve track time at Hethel, UK – the home of Lotus – and on other demanding high-speed and performance handling circuits across Europe. Over the coming months several prototypes will cover many thousands of miles and many hundreds of hours of driving assessment, including on public roads.
      The Evija – with a target output of 2,000 PS making it the most powerful production series road car in the world – has already been through kinematic and compliance testing and endured multiple dynamic load and suspension simulations.
      Both the dynamic and static testing are part of a comprehensive validation process designed to guarantee the car will meet customer expectations and demands in key global markets and environments. They are in addition to the extensive programme of computer simulations already completed as part of the hypercar’s development.
      Gavan Kershaw, Director of Vehicle Attributes, Lotus Cars, commented: “Physical prototype testing at speed is a landmark moment for the Evija and hugely exciting for everyone involved. Our aim is to make sure it’s a true Lotus in every sense, with exceptional performance that’s going to set new standards in the hypercar sector.”
      Speaking from the Guangzhou Auto Show, Matt Windle, Executive Director, Sports Car Engineering, added: “Everything about the Evija is ‘For The Drivers’. I don’t believe there is another EV in the world that can claim this. From the mid-engined-inspired Lotus layout, to the aerodynamics and downforce, the driving position, vehicle stance and unbelievable performance.  It is instantly recognisable as special with a unique character, yet it is unquestionably a Lotus.”
      Illustrative of the innovative thinking and ingenuity which has always been part of the Lotus DNA, the Evija is a technical tour de force. It continues the legendary Lotus bloodline that’s rich in firsts and technical game-changers, both in the automotive and motorsport sectors.


      Lotus-Evija-Dynamic-Debut.mp4
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. Terms of Use