Make Your Mark With Lotus Exclusive

• Tailor made Lotus cars to individual customer requirements
• Created by the Lotus Design team & available for both new and
pre-owned cars
• Exciting interior and exterior options, from subtle details to
extensive personalisation

Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports
car fans a unique ownership proposition. Combining traditional British craftsmanship with modern
design and exhilarating performance, the service allows a comprehensive array of
personalisation covering everything from colour coding through to race car preparation.
Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire
customers to further personalise the character of their Lotus cars. With the ability to tailor vehicles
to their personal taste, it provides an alluring alternative to an off-the-peg sports car.
Jean-Marc Gales, CEO of Group Lotus plc said, “In the past we have created a number of cars
personalised to the specific requests of individual customers. These stunning cars were produced
by a team of skilled craftsmen and women, using their expertise to create something exceptional
and unique for the customer. Now all our customers will be offered this service, to create their
own personalised car through Lotus Exclusive.”
Existing Lotus owners, as well as new car customers, can take advantage of Lotus Exclusive
during the ordering process at their local Lotus dealership. Examples of what can be ordered will
be on hand, providing inspiration and highlighting the areas of the car that can be personalised.
Each customer’s requirements from minor details, for a subtle personal touch, to extensive
customisation are then reviewed by the Lotus dealer and developed in conjunction with the Lotus
Exclusive team at Lotus headquarters.
Key areas where Lotus Exclusive can provide customisation and personalisation:
Lotus Exclusive – Body Colours
As the starting point for personalisation, the colour of any Lotus is an important decision. Lotus
Exclusive offers a range of heritage and race themed body colours to provide a modern finish to
all its cars. These colours include Essex Blue, used first on the Essex Commemorative Lotus
Esprit Turbo of 1980 and corresponding Lotus F1 cars in 1980 and 1981 and Motorsport Black,
which debuted on the limited edition Lotus Sport Exige 240R, a car which introduced
supercharging to Lotus road cars in 2005.
In addition to the headline colours, Lotus Exclusive provides customers with a colour matching
service to personalise a body colour in matt, gloss, metallic or pearlescent, providing a vast
palette of possible body colours.
Lotus Exclusive - Body decals
Highlighting key components, such as door mirrors, sills, wings or spoilers, body work decals can
be chosen in white, yellow, red or black colours. Race Stripes, again in the four key gloss colours
are available in three styles (twin, single or asymmetric) and add a competition feel to any Lotus
sports car.
The roof panel and mirror caps can be given larger graphics with national flags, including the
Union Jack, giving an iconic look to the car.
Lotus Exclusive – Interior Trim
All Lotus cars interiors are skilfully hand sewn at the Lotus headquarters in Hethel, Norfolk. Five
suggested leather colours and four stitch colours available on all models.
Market Availability
Lotus Exclusive is available on all Lotus cars including the new Lotus 3-Eleven, the latest road
and race car from Lotus, which will include a full range of performance options making it truly
made to measure. Lotus Exclusive is available for all Lotus customers in Europe through the
Lotus dealer network, with expansion into other regions later in 2016.
The Lotus Exclusive brochure can be downloaded here: http://www.lotuscars.com/exclusive.