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  1. · Lotus fans select iconic blue & orange scheme for Evora 400 · Social media poll via Facebook and Twitter · Highlights bespoke nature of Lotus Exclusive programme · Latest limited edition sports car celebrating 50 years at Hethel Car fans across the world have helped the Lotus Exclusive service by choosing one of the most famous racing colour schemes for a run of extremely limited Evora 400 Exclusive editions. Challenging enthusiasts to pick their preference from a selection of carefully curated designs, penned by Lotus’ design team, the social media poll on Lotus’ Facebook, Instagram and Twitter pages, saw modern interpretations of classic automotive colour combinations, as well as some established Lotus liveries. The outright winner was revealed as the Blue & Orange edition, recalling the famous racing colour scheme first seen in the 1960s, with a complementary palette inside, setting black leather upholstery against orange contrast stitching. The new Blue and Orange limited edition Evora 400 is the latest Lotus sports car to help mark 2016 as the 50th anniversary since the founding of the Lotus Factory and Headquarters in Hethel, Norfolk. With a special paint colour and orange and white decal stripes, the Exclusive design gave fans the opportunity to give the modern Evora 400 a thoroughly retro look. Black forged wheels and red brake calipers complete the car’s distinctive look. Jean-Marc Gales, CEO of Group Lotus plc said, “Any one of the designs in the poll would have been a worthy winner. So now that the poll has finished and with thousands of votes cast, we have decided that the winner will make it into production. We only plan to build 10 of these Evora 400 sports cars in total so with their rarity, I expect them to quickly become very desirable.” Developed by the team at Hethel, Lotus Exclusive inspires customers to further personalise the character of their Lotus cars. With the ability to tailor to their personal taste, it provides an alluring alternative to a standard specification sports car. With such limited production numbers, the blink-and-you’ll-miss-it Exclusive edition is expected to sell quickly. However, customers can create their own, unique Lotus through the Exclusive programme today. The ultra-low volume edition perfectly demonstrates the appeal of Lotus Exclusive, which offers buyers a unique ownership proposition by combining traditional British craftsmanship with modern design. Tailoring one of Lotus’ high-performance sports cars to suit personal tastes, it offers a customised alternative to an off-the-shelf car, covering everything from colour coding through to race car preparation. Jean-Marc Gales, CEO of Group Lotus plc, commented, “A Lotus is all about the purity of the driving experience and benchmark handling and owning a Lotus is a statement that you value design, innovation and the skills of our craftsmen and women who hand build all Lotus sports cars in Hethel.” About the Evora 400 As one of the most significant models in the company’s history, the Lotus Evora 400 drives home the company’s commitment to developing pure, driver-focused sports cars. Developed through Lotus’ Lightweight Laboratory, the car’s low mass of 1,395 kg drastically enhances its performance. As a result, the Evora 400 accelerates from 0-60 mph in just 4.1 seconds (0-100 km/h in 4.2 seconds) and continues on to deliver a maximum speed of 186 mph (300 km/h). Combining a lightweight revised aluminium chassis with a high-output engine, to deliver remarkable performance, its supercharged and charge-cooled, mid-mounted 3.5-litre V6 engine produces 400 hp and 410 Nm of torque. The car’s efficient composite body, flat-floor, rear diffuser, three-element rear wing all enhance aerodynamics, generating significant downforce of 32 kg at 150 mph (241 mk/h). The Lotus Evora 400 enjoys a high specification as standard, including 370 mm composite two-piece brake discs from AP Racing, a Limited Slip Differential (LSD), automatic air-conditioning and infotainment system with satellite navigation. Options include automatic transmission and cruise control. As an alternative to the 6-speed gearbox, with the torsen-type LSD as standard, a smooth-shifting 6-speed automatic gearbox is available. With electronically optimised up-shifts. Drivers can change gears manually via forged aluminium paddles mounted to the steering wheel, or rely on the gearbox’s fully automatic mode. As befitting a hand-built car, the cabin of the Evora 400 uses the highest quality materials, including Alcantara and leather, while the driver-orientated layout provides ergonomically optimised controls. Very much a usable 2+2 coupe, passenger space is improved on the previous model, with greater legroom and wider rear seats, and the chassis revisions have increased the size of the door aperture, making it easy to enter and exit the Evora 400. Lotus Exclusive is available on all Lotus cars, including the new Elise Cup 250 and Exige Sport 350, and includes a full range of performance options making it truly “made to measure”. Lotus Exclusive is available for all Lotus customers through the Lotus dealer network. The Lotus Exclusive brochure can be downloaded here: http://www.lotuscars.com/exclusive. View attachment: att8a2c6.jpg
  2. • Tailor made Lotus cars to individual customer requirements • Created by the Lotus Design team & available for both new and pre-owned cars • Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition. Combining traditional British craftsmanship with modern design and exhilarating performance, the service allows a comprehensive array of personalisation covering everything from colour coding through to race car preparation. Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars. With the ability to tailor vehicles to their personal taste, it provides an alluring alternative to an off-the-peg sports car. Jean-Marc Gales, CEO of Group Lotus plc said, “In the past we have created a number of cars personalised to the specific requests of individual customers. These stunning cars were produced by a team of skilled craftsmen and women, using their expertise to create something exceptional and unique for the customer. Now all our customers will be offered this service, to create their own personalised car through Lotus Exclusive.” Existing Lotus owners, as well as new car customers, can take advantage of Lotus Exclusive during the ordering process at their local Lotus dealership. Examples of what can be ordered will be on hand, providing inspiration and highlighting the areas of the car that can be personalised. Each customer’s requirements from minor details, for a subtle personal touch, to extensive customisation are then reviewed by the Lotus dealer and developed in conjunction with the Lotus Exclusive team at Lotus headquarters. Key areas where Lotus Exclusive can provide customisation and personalisation: Lotus Exclusive – Body Colours As the starting point for personalisation, the colour of any Lotus is an important decision. Lotus Exclusive offers a range of heritage and race themed body colours to provide a modern finish to all its cars. These colours include Essex Blue, used first on the Essex Commemorative Lotus Esprit Turbo of 1980 and corresponding Lotus F1 cars in 1980 and 1981 and Motorsport Black, which debuted on the limited edition Lotus Sport Exige 240R, a car which introduced supercharging to Lotus road cars in 2005. In addition to the headline colours, Lotus Exclusive provides customers with a colour matching service to personalise a body colour in matt, gloss, metallic or pearlescent, providing a vast palette of possible body colours. Lotus Exclusive - Body decals Highlighting key components, such as door mirrors, sills, wings or spoilers, body work decals can be chosen in white, yellow, red or black colours. Race Stripes, again in the four key gloss colours are available in three styles (twin, single or asymmetric) and add a competition feel to any Lotus sports car. The roof panel and mirror caps can be given larger graphics with national flags, including the Union Jack, giving an iconic look to the car. Lotus Exclusive – Interior Trim All Lotus cars interiors are skilfully hand sewn at the Lotus headquarters in Hethel, Norfolk. Five suggested leather colours and four stitch colours available on all models. Market Availability Lotus Exclusive is available on all Lotus cars including the new Lotus 3-Eleven, the latest road and race car from Lotus, which will include a full range of performance options making it truly made to measure. Lotus Exclusive is available for all Lotus customers in Europe through the Lotus dealer network, with expansion into other regions later in 2016. The Lotus Exclusive brochure can be downloaded here: http://www.lotuscars.com/exclusive.
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