Craig, Clooney and Grohl on the
waiting list for the new Lotus
EVORA
The new Lotus Evora is everything a sports car should be;
sculptural, stylish and fast; considerably faster than the
famous Elise and more refined at speed than the trackfocused
Exige. Lotus promises its trademark exemplar
performance credentials and suggests the Evora will achieve
a maximum speed of 160 mph and a 0-60 time at less than 5
seconds!
High-end cars have long been integral to the one-upmanship among the
glitterati, but rather than the traditional Bentleys and Bugattis, the A-lister
must-have vehicles of the moment are small, environmentally friendly (225
grams of CO2 per kilometre) cars and must include seats for the children. But
above all, an it-car must be exclusive, and nothing conveys extreme
exclusivity better than the British, hand-built Lotus of which less than 2000 will
be made a year for international distribution.
The versatility of the Evora has attracted a varied following, from speed
seekers such as Jodie Kidd and Maxi Jazz, to those with an eye for style
including Jennifer Lopez and Kelly Rowland.
Celebrity enthusiasts Patrick Dempsey and Jay Leno also made sure they too
were first on the list for a test drive, followed closely by J-Lo and her husband
Marc Anthony who are already huge Lotus fans and owners of a Lotus Elise.
The celebrity couple enjoy the unrivalled driving experience of a Lotus, but are
looking for more space for the children. The same goes for Gavin Henson and
Charlotte Church, who are keen to have a car that accommodates their young
family yet maintains a luxurious, yet sporty persona.
Mike Kimberley, CEO of Group Lotus plc, had this to say about the new
model: "The Evora is the biggest milestone for Lotus since the Elise was born
13 years ago. We are currently working at broadening the appeal of the Lotus
brand through an aggressive 5-year model plan of which this car represents
the first exciting step."
Keeping with the Lotus tradition, the price tag is not out of reach for those who
cannot be found on the internets 'movie database'. The Lotus Evora enters
the sports car market at less than £50,000 making this car a real value
proposition for those who like to work and play hard! This hand-built
phenomenon will be available in early 2009.
The Lotus EVORA is the first of three new cars to be included in the new five year business plan. Celebrity fans waiting to drive the car include:
• Amanda Stretton – Driver and new face of F1
• Beyonce – International singer and actress (Destiny's Child)
• Boris Johnson – Mayor of London
• Daniel Craig – Actor
• Dave Grohl – Musician (Foo Fighters)
• Gavin Henson & Charlotte Church Welsh Rugby International/Singer, child prodigy, TV personality
• Gemma Arterton - Actress
• George Clooney - Actor
• James Martin – Celebrity chef, Daily Mail's Motoring reporter
• James May – TV personality and presenter of 'Top Gear'
• Jay Kay – Musician and Singer (Jamiroquai)
• Jay Leno – TV personality and car enthusiast
• Jodie Kidd – Model,,TV personality and car enthusiast
• Jenifer Lopez and Marc Anthony – International singer and actress/International singer
• Kevin Spacey - Actor
• Mark Ronson – Musician and producer
• Maxi Jazz – Musician and car enthusiast (Faithless)
• Patrick Dempsey – Actor and car enthusiast
• Peter Andre - Singer
• Pierce Brosnan - Actor
• Richard Hammond - TV personality and presenter of 'Top Gear'
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