Trevor Houghton-berry Appointed

[Mark H]

Trevor Houghton-Berry appointed as Lotus Cars Head of Commercial Operations

Lotus Cars, the sportscar division of Group Lotus plc, announces the appointment of Mr. Trevor

Houghton-Berry as Lotus Cars Head of Commercial Operations effective from 10 October

2005.

 

In the newly created role, Mr. Houghton-Berry will have overall responsibility for the Sales and

Marketing activities for Lotus Cars in all the territories around the world where the brand is

present.

Trevor is a British national and has extensive sales, marketing and management experience in

the automotive industry, firstly with Citroen UK, and Mazda Cars UK and then with BMW (GB)

Ltd, where he held the position of Rover Group Corporate Sales Director, before joining the

Board of Directors of BMW (GB) Ltd. as General Manager - Mini UK in the summer of 2000.

Whilst at Mini UK, Trevor had principal managerial and operational responsibility for the new

Mini from a year before its successful launch, leading the team responsible for the car’s

strategy, brand management, product and price positioning, and sales and marketing approach

across the UK.

Following the successful launch of Mini, Trevor has spent the last 9 months as Group Head of

Marketing for LVG Ltd., a company that has successfully established itself as the leading

provider of Driving Instructor Training across the UK.

Clive Dopson, Managing Director for Lotus Cars, said, “I would like to welcome Trevor to Lotus.

His experience in all key commercial areas of the car business will be extremely valuable to

Lotus. Over the next few years, we will be launching a number of new products to the marketplace,

including a new GT type car in the next few months and a new mid-engine supercar that

will go into production at the end of 2007; and Trevor will lead the team that will introduce these

future models.“

Trevor is very excited about his new role at Lotus: “It’s great to be joining the team at Lotus and

I’m very much looking forward to having the opportunity to work with another famous and iconic

British automotive brand. Lotus is one of the finest sportscar companies in the world and I’m

really looking forward to helping the team develop the car sales organisation. We will be

introducing the brand to new markets, growing the smaller markets and strengthening the

mature markets. Over the next few months for example, we intend to launch into the Middle

East, Canada and other key markets in Europe and Asia. Growing the penetration of the Lotus

brand will be vital, as we prepare to launch a raft of stunning new models over the next few

years”

Mr. Houghton-Berry (44) is a graduate from Durham University and holds a Diploma in

Management Studies. He is married and has one child.

 

This post has been promoted to an article

[Carlylove]

"Over the next few months for example, we intend to launch into the Middle

East, Canada and other key markets in Europe and Asia. Growing the penetration of the Lotus

brand will be vital, as we prepare to launch a raft of stunning new models over the next few

years”

 

MK3 Elise? Not needed (keep developing 111s & 111R)

Esprit? Oh yes pleaase! Come on! Bout time! Seriously Bite the A*S of Ferrari & Porsche again!