So, now it really begins. The Spanish Grand Prix is already upon us and the likes of Australia and Malaysia feel like a long time ago. There is a real sense of anticipation ahead of the first real European Grand Prix of the season, a clamour of excitement that is building around this mountainous region north of Barcelona.
Here in Spain, we are in more traditional motorsport territory than before and there will be fans a-plenty come this weekend. As we get a little closer to the home of motorsport, everyone can taste that the action is about to get that bit sweeter.
All the teams here tested in Barcelona before the season began, and so the circuit has a feeling of familiarity about it. However, we all know the thermometer reading is higher than it was back in March and that will have a big impact on the driving conditions and the state of tyres above all else.
The next two races are among the busiest on the F1 calendar. The attention on the F1 brand becomes that much greater, and when the circus heads to the Principality of Monaco in a week's time the whole sporting world will be watching. It is at this time of the season that the global brand of Formula 1 needs to shine.
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