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Lotus in the Peak
Chatsworth, 8th-10th July 2022
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Mark H
Mark H

Uday Senapati joins Lotus as Product Strategy and Product Management Director

The latest in a series of high profile appointments, Group Lotus is pleased to announce that
Uday Senapati joins the iconic British sports car marque. Uday joins Lotus as the company
undergoes the next stage of its growth and return to prominence, under the leadership of
Group Lotus’ Chief Executive Officer, Feng Qingfeng. Further confirming the Norfolk
brand’s commitment to excellence, and attracting new talent to Hethel.  
Well-known and respected within the industry, Uday will take responsibility for Product
Strategy and Management for all current and future product lines, including digital products
and services.

Prior to joining Lotus, Uday started his career as an automotive engineer, specializing in
automotive refinement, aerodynamics and vehicle engineering. Moving quickly into
technical management roles at both GM and JLR he most recently held senior
management positions at Bentley Motors Ltd, based in Crewe, England.   
Speaking of the announcement, Feng Qingfeng welcomed Uday to the team, “With a wealth
of experience in the automotive sector Uday has a proven record of leading successful
teams in premium segment automotive companies. At Lotus he will take the lead in
developing and delivering our product plans and he will play a vital role as Lotus continues
to challenge conventions and innovate as it looks to the future.”

Uday Senapati said, “Lotus has a tremendous sporting and racing heritage and is in the
enviable position of having produced some of the world’s most iconic sports cars. To be
able to work closely with some of the best people in the industry on bringing the next
generation of advanced high-performance vehicles to market is immensely exciting and I’m
looking forward to the challenges ahead.”
Uday Senapati holds a BEng (Hons) - Mechanical Engineering Degree from the University
of Pune, India, an MSc – Acoustics degree from Southampton University and an MBA from
Manchester Business School.


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