Lotus Restructures Its USA Operations For Delivery Of 5 Year Plan
In order to further streamline and realign Group Lotus operations worldwide, to meet
the new 5 year strategic business plan, (which includes 3 new models and a rapid
expansion of the Lotus Engineering technology business), effective today 18
September 2007, Michael J Kimberley has assumed the role of President and CEO of
Lotus Cars USA Inc (LCU) in North America, in addition to his existing role as CEO of
Group Lotus plc.
This rationalization brings the two organizations of Lotus Cars Limited and LCU closer
together to ensure optimal market input into the future new models and engineering
activity in the USA.
Bob Braner continues to support Lotus in a new role as consultant for lifestyle
marketing and special projects, reporting directly to Michael J Kimberley.
Michael J. Kimberley
Chief Executive Officer - Group Lotus Plc
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