Hethel, UK – 22 June 2022 Lotus and Norwich City Football Club are delighted to announce they are continuing their Principal Partnership into the upcoming 2022/23 season.
The extension of the deal sees the iconic Lotus brand remain on the front of the Canaries' home, away and third shirts throughout the season, with the team's new kit designs being revealed soon.
Ahead of the upcoming campaign, City will wear the new kit during the pre-season fixtures against Dereham Town, King’s Lynn Town, Cambridge United, Celtic and Hibernian. Further details of additional pre-season fixtures will be announced in due course.
In addition to securing the premium shirt position, City and Lotus will be delivering a series of exciting activations throughout the season to help promote Lotus' new range of industry-leading vehicles, including the all-electric Eletre hyper-SUV and the Evija hypercar.
Matt Windle, Managing Director, Lotus Cars, commented: “I’m thrilled that we can extend the partnership between Lotus and Norwich City for another season. We are two highly ambitious Norfolk brands, each with a pioneering spirit and a passion at the core of everything we do. Collaboration like this is good for both businesses, and also helps raise the profile of both our region and community around the world.”
Sam Jeffery, Commercial Director at Norwich City, praised the continued commitment from Lotus. “We’re delighted that the iconic Lotus brand will adorn our shirts once again this season. It’s a partnership built on mutual respect and one that encapsulates two organisations striving to innovate and constantly grow.”
He added “Sincere thanks must go to Lotus Cars MD Matt Windle, who’s been steadfast in his support of not just Norwich City, but the Foundation too. He, along with his executive team, deserve great credit. Our partnership goes from strength to strength and is the latest exciting announcement after the launch of our revamped crest and brand identity.”