Lotus expands European sales network

Amsterdam – 26 September 2023

Lotus today has announced the business has further expanded across Europe in Denmark, Austria, and Luxemburg. Customers will soon be able to purchase a Lotus vehicle from selected retailers in these markets.

With the addition of the three new countries added today, Lotus is now represented in 12 markets across Europe. Next to UK and Ireland, those also include Belgium, France, Germany, Italy, Netherlands, Norway, Sweden and Switzerland.

Europe is a key market for Lotus, where the company has accelerated its growth over the last year. Lotus has opened several new Lotus branches and brand centres in the region. As of 30 June 2023, Lotus had 67 existing stores across Europe and plans to open 105 stores across Europe by 2025^*.

Niels de Gruijter, Executive Director, Lotus Cars Europe, said: "We are delighted to bring the thrill of owning a Lotus to customers in Denmark, Austria and Luxembourg. From our sportscar Emira, to our electric hyper-SUV Eletre, and our recently launched electric hyper-GT Emeya, we have a growing product portfolio that appeals to a broad audience. I can’t wait to see our cars on roads in these countries.” 

Lotus has continued to see an increasing demand for its products, with an orderbook of over 17,000 for its Emira sports car and Eletre hyper-SUV. The orderbook for Emira is full for the next two years. The company has ramped up production this year, having had a record-breaking first half of 2023, and expects the full year to surpass all previous sales years.

^* This includes self-owned, joint venture stores and partnership stores.