Lotus Appoints Horizon Automobiles Est As The Official Lotus Cars Deal

New dealership in Doha demonstrates Lotus' further commitment to the growing Middle East market. Horizon Automobiles Est also plan to create an exclusive Lotus Race Academy in Qatar to showcase the performance and handling of Lotus cars.

Horizon Automobiles has joined Lotus at a very exciting time with the fabulous new multi-award winning Lotus Evora joining the iconic Lotus Elise and Lotus Exige in its product portfolio.

Andreas Prillmann, Chief Commercial Officer for Lotus Cars said, "Looking to the future, we consider Horizon Automobiles with its passion for, and experience in, hand built British Sportscars as the ideal organisation to develop a prosperous business together with Lotus Cars Limited in Qatar."

Salman Abdullah Abdulghani, Chairman of Horizon Automobiles said, "I am very excited to be able to introduce Lotus here in Qatar. There is already strong brand awareness for Lotus in this market in terms of racing heritage and its exciting model line up and it is for these reasons that we have planned to create the first Lotus Race Academy in this region which will be a unique opportunity to promote Lotus in Qatar, provid a platform for driving sales in the region."

Horizon Automobiles Est facilities in Doha, Qatar are in line with corporate image and training standards set out by Lotus Cars and will be located at:

West Corner Centre, Gate 23

Salwa Road - near Medmec Bridge

P.O. Box 37544

Doha

Qatar

The first allocation of Lotus cars, which includes the excellent Lotus Elise SC and the thrilling Lotus Exige S has already arrived at Horizon Automobiles in time for the dealership launch at the end of March 2010. The new Lotus Evora will enter the Qatari market a few weeks afterwards.