Live The Lotus Life

Live the Lotus Life

To celebrate its 60th Birthday Lotus is holding an open event at its Hethel Headquarters in Norfolk on

Sunday 14th September and will announce the lucky winner of the 'Live the Lotus Life' competition, the

prize being a fully insured Lotus Elise for 6 whole months!

For its diamond anniversary Lotus has organised an assortment of activities designed to entertain the

whole family; a fun fair, farmers market, auction and RAF displays are all confirmed as well as access to

Lotus' world-class manufacturing and engineering facilities. Visitors will also be privy to a specially

commissioned exhibition that charts the development of Lotus' brand new car, which is still only known

by its codename 'Project Eagle'. Advanced tickets are available online through the dedicated website

www.lotus60thanniversary.com and those who book early can buy laps of the famous Hethel test track

as a passenger in an iconic Lotus Elise.

The pinnacle of the day will be the 'Live the Lotus Life' competition finale. Lotus is giving away a fully

insured Elise for 6 months to commemorate this special anniversary through an online competition

hosted by Radio Broadland.

"Our cars are for people of character who know who they are and love to have fun." commented Mike

Kimberley, CEO of Group Lotus Plc. "The adrenaline fuelled experience of driving a Lotus is legend

and we want to give someone the chance to enjoy this exhilarating experience."

For a chance to win you can enter online at www.radiobroadland.co.uk and entrants who correctly

answer the qualifying question will go through to a second round. 60 finalists will be drawn and each

will be awarded a key. Each finalist will be invited to try their key at the Lotus Open Day on 14th

September, only one key opens the prize Elise though and the lucky key holder will win the car and

have the chance to experience the prestige that driving a Lotus brings, for 6 whole months.

Radio Broadland is providing a cash prize of £1000 for the lucky winner. "We hope that the competition

winner will whisk their significant other away in the Lotus for a lavish weekend; dine at fine restaurants

and take in some retail therapy and generally live like the rich and famous!" Remarked Steve Martin,

Programme Controller for Radio Broadland.

Enter on line now and Live the Lotus Life for 6 months!

Notes to Editors

The Prize:

The lucky key-holder who manages to unlock the Elise will win the car to drive, fully insured, for 6 months plus £1000 in cash so

they can 'Live the Lotus Life' to the full.

Criteria:

Entrants must be over 25 years old, hold a full, clean UK driver's license and be a UK resident.

The 60 qualifying key holders must be available to attend the Lotus Open Day in Hethel on Sunday 14th September.

Other terms and conditions apply. See www.radiobroadland.co.uk for details.