Hertz Brings The Lotus Evora For Exclusive Hire In Europe As The First

Hertz customers in key European markets will now be able to drive one of the finest sports car brands in the world as Hertz extends partnership with Group Lotus plc

PARK RIDGE, NJ, July 26, 2011 - Hertz (NYSE: HTZ), the world's largest general use car rental brand, has introduced the Lotus Evora for exclusive hire in several European markets, following a successful launch of the coupe in Italy in 2010, and an extended partnership with Group Lotus plc, which began in 2009. The Lotus Evora is the launch car of the new Adrenaline Range in the Hertz Fun Collection of Germany, Spain and the UK, and also joins as a special car in the Fun Collection in France.

Similar to the Hertz Adrenaline Collection in the U.S., the Adrenaline Range in Europe will showcase the most exciting new vehicles in Hertz's fleet with high quality, enhanced performance, and beautifully designed vehicles, with the Lotus Evora as the hero car.

The Lotus Evora provides car fans the opportunity to drive a hand-crafted, award-winning sports vehicle with stunning visual impact, exhilarating all-round dynamic performance, innovative chassis technology and high levels of luxury. With its 2 + 2 seating, the Lotus Evora is ideal for customers wishing to add sporty glamour to their holidays, country rides and city breaks.

Michel Taride, President of Hertz International, said: "We are very proud to offer the Lotus Evora for exclusive hire in Europe following its rental success in Italy, thanks to our extended partnership with Group Lotus plc.

The hugely popular Lotus Evora is the perfect ambassador for our new Adrenaline Range, combining style, elegance, agility and sportiness to make driving journeys a dream come true."

"We are pleased to extend our agreement with Hertz; the exclusive collaboration provides the perfect opportunity to make our stunning world class sports car available to the luxury rental market. The lightweight, mid-engined rear wheel drive configuration performs like no other and the 2 + 2 seated Lotus Evora is the perfect choice for those who desire exclusive and high performance motoring. Driving an Evora during a weekend will be an unforgettable experience for any sports car enthusiast," said Group Lotus plc Director of Sales Guillaume Chabin.

The Lotus Evora will be available to hire from Hertz France's Biarritz, Bordeaux, Marseilles, Nice and Paris Charles De Gaulle airports and Paris Porte Maillot, Germany's Frankfurt Rhein-Main and Munich airports, Italy's Rome Fiumicino and Milan Linate airports, Spain's Madrid and Barcelona airports and Madrid, Barcelona and Marbella downtown locations, and the UK's London Heathrow airport.

Rates start from 250 euros per day, and confirmed reservations are guaranteed.