Drive the Lotus Evora at the British
International Motorshow in
association with Gran Turismo™ –
the real driving simulator on
PLAYSTATION®3
In a hi-tech twist to the unveiling, Lotus fans will find it easier
to test-drive the brand new Evora than ever before, thanks to
the car's inclusion in a special demo of Gran Turismo 5
Prologue™.
Lotus has a long-standing relationship with Polyphony, the game's developer
with Lotus cars appearing in each release of the Bafta award-winning Gran
Turismo series. Now, thanks to the new title's unprecedented realism
(enabled by the ultra-powerful PLAYSTATION®3 system), Gran Turismo
drivers will find their virtual ride in the new Lotus Evora to be startlingly similar
to the real thing giving Lotus fans a taster of what to expect before the Evora
is available to test-drive for real in Spring 2009.
Polyphony's digital model of the Lotus Evora was unveiled simultaneously with
the car at the British International Motorshow in London last week and fans
can try their hand at the game via a demo pod situated on the Lotus stand for
the duration of the show.
Mike Kimberley, Group Lotus CEO remarked, "We are delighted to join forces
with Sony Computer Entertainment and Polyphony once again on such a
special occasion for Lotus. The Launch of the Lotus Evora is a milestone for
us and represents a new and exciting phase of our development. I'd like to
thank the Gran Turismo team for organising this outstanding addition to our
exhibit at the British International Motorshow and hope guests enjoy the first
ride in our Evora, albeit a virtual one."
Guests to the Lotus stand at London's Excel exhibition centre will be able to
navigate an Evora on the new London city circuit which was recently
introduced to the GT series with the release of Gran Turismo 5 Prologue. The
London city circuit takes in some of the city's most popular landmarks
including Piccadilly Circus, Shaftesbury Avenue, Charing Cross, the National
Portrait Gallery and Trafalgar Square.
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