Alesi Goes For The Ride Of His Life!

Lotus Ambassador Jean Alesi took to the runway during the Cannes Film Festival this week. Supermodel Naomi Campbell took F1 legend Jean by the hand as they worked the Fashion For Relief catwalk to raise funds for The Red Cross efforts in Japan.

During the star studded fashion show and auction at the historic Forville Market in Cannes a special edition Evora S donated by Group Lotus was sold for €120,000 to help with the fundraising effort.

Alesi shared the catwalk with stars of stage, screen, fashion and sport. Yasmin Le Bon, Karolina Kurkova, Victoria Silvstedt, Rosario Dawson, Barbara Becker, Novak Djokovic, legendary icon Jane Fonda and Naomi Campbell herself all took a turn on the catwalk for the charity.

Commenting on his modelling debut, Jean Alesi said: "I am so proud to be part of this spectacular event, the people of Japan need all the help they can get and this is a great way to bring people together and make a difference."

Naomi Campbell said: "I love working with our friends at Group Lotus! Fashion For Relief and the charities we support are so very grateful for your support. Thank you to everyone at Lotus who helped us!"

Gino Rosato, Director of Corporate Operations at Group Lotus added: "Fashion For Relief does great work for those in desperate need and we are proud to be part of this fundraising effort. I think many people were touched by the disaster in Japan earlier this year and we're really pleased to be able to do something to help - it's great to see the Lotus family making a difference to families and communities around the world."