Eletre, Evija and Two Emiras Wow the Crowds at Goodwood

Mark H · June 24, 2022

Hethel, UK – 24 June 2022 It was an exceptionally busy day for Lotus at Goodwood Festival of Speed as crowds flocked to the stand for the world public debut of the Eletre.

The highly anticipated hyper-SUV was a star attraction. with visitors eager to see the car and ask questions of the many product specialists on hand. The bold, progressive and exotic EV has the soul of a Lotus and the usability of an SUV, and the retail team reported that several customers placed orders immediately after seeing it in the metal.

Yesterday also marked the premiere of the ultimate three-car garage from Lotus, as the Eletre was joined on stage by the beautiful Emira sports car and the pioneering Evija hypercar. Also there – in a vibrant yellow competition-inspired finish – was the Emira GT4 race car, unveiled just last month and already sold out for the first year.

All four cars are taking part in the iconic Goodwood Hill Climb over the weekend, with Formula 1 world champion Jenson Button behind the wheel and on the Lotus stand throughout the weekend.

Visitors were also treated to a ‘VIP walkaround’ of the Lotus stand, hosted by motoring TV presenter Andy Jaye. He interviewed Matt Windle, Managing Director, Lotus Cars; Ben Payne, Head of Studio at Lotus Tech Creative Centre and the man who led the Eletre design; and Russell Carr, Lotus Design Director and the man behind the Evija and Emira.

Matt Windle commented: “What an amazing first day at Goodwood – with such a passionate and knowledgeable crowd it never disappoints! The Lotus stand was busy from the moment the gates opened at 7am, and was great to see the fans new and old getting up close to our cars and chatting with our team. If day one was anything to go by, the rest of the weekend will be a massive success too!”