Mark H Posted June 24, 2015 Share Posted June 24, 2015 Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, inAnn Arbor, MI to support growth• First deliveries of New Lotus Evora 400 in USA and Canada inDecember 2015• Expansion of the Lotus dealer networkThe introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the startof a fresh period in Lotus’ presence in this vital market. The previous model Evora alreadyreceived positive acclaim from media, customers and dealers alike and reaffirmed Lotus as themaker of some of the finest, purest, most lightweight and most efficient sports cars sold today.Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: “The Lotus Evora 400combines high performance with the legendary Lotus benchmark handling. It is lighter, moreefficient and dynamically better than ever. It is the perfect high performance machine for thosediscerning buyers seeking a hand built British-built sports car that possesses a purer drivingexperience, greater agility and a more involving drive.”To coincide with the introduction of the Lotus Evora 400 into the North American market, thecompany has expanded its dealer network to 47 outlets, with the introduction of four new dealersin both West Covina and Thermal (in California), Scottsdale (Arizona) and Calgary (Alberta), withexciting growth planned for the near future.In addition, and in the most significant change in Lotus’ presence in the USA for many years,Lotus Cars USA. Inc, (LCU), based currently in Lawrenceville, Georgia, will co-locate to LotusEngineering. Inc, (LEI) in Ann Arbor, Michigan, the heart of the US motor industry. This willensure that both divisions can grow their individual operations, while benefiting from improvedefficiency through sharing a number of business functions. This co-location is expected to becompleted by the end of July 2015.Jean-Marc Gales continued: “North America, as the largest sports car market in the world, isimportant for Lotus, both for model sales and for our engineering consultancy business. Byhaving both of our USA organisations located in Michigan, we shall be within the heartland of theUSA automotive sector, where the headquarters of some of the most important, influential and significant automotive manufacturers and suppliers are based. This will reaffirm our presence inthe North American market, by providing improved customer service, better technical andconsultancy support, while ensuring that we have access to a skills base not found anywhereelse in the territory. All of this fits with Lotus developing speedily in North America in years tocome.”The Lotus Evora 400, unveiled at the Geneva Show in March 2015, has already generatedexcitement worldwide. With 400 hp, an acceleration to 60 mph in 4.1 seconds and a maximumspeed of 186mph, the Lotus Evora 400 is six seconds quicker around the company’s Hethel testtrack than the previous Evora S. This post has been promoted to an article Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.