Mark H Posted October 28, 2009 Share Posted October 28, 2009 Transcript of the speech delivered by LukeBennett, Operations Director of Lotus Cars, at 15.45hrs on 15th September 2009 at the Frankfurt IAA: Ladies and Gentlemen; The Lotus brand is all about a performance technology lifestyle. We make exciting sports cars and develop engineering innovation. Our brand stems from our motor racing heritage – Lotus, of course, grew out of the disciplines of motorsport - and we have more news later relating to Lotus’ return to the motorsport arena. Our brand philosophies of lightweight, exciting aerodynamic styling, true high performance and innovation are more relevant today than ever before in this increasingly carbon-conscious world. Cars need to perform better, be more focused on intelligent weight reduction and become simply more efficient for a new age of motoring. But they also must not lose the key value of the fundamental enjoyment of driving. Lotus has the experience and expertise to achieve this aim. Being green and being true to our principles are entirely consistent! Trends in consumer preferences and the emergence of new technologies create an enormous opportunity for Lotus to stand as a leading light in the automotive industry, and expand both areas of our business. The future trend is clear and Lotus intends to lead the change, not follow. As an example, the new multi-award winning Lotus Evora sets new standards for fuel efficiency in the high-performance sports car market with CO2 emissions of just 205 g/km. The Evora is Lotus’ first step to migrate from a single platform car company to a three model range, a vital stage in our long term brand development and we are delighted with the way the car has been received. First customer deliveries of the Evora have already started and there is a substantial order bank of five months’ production, clearly demonstrating its appeal to the 21st century sports car customer. To cope with this demand, we have recruited 150 additional staff representing a 30% increase which probably makes us unique at this time in recruiting staff to meet global demand. And our brand development continues, with €25m of investment earmarked for product development this year on top of the €35m invested last year. Similarly, Lotus Engineering is committed to driving forward with sustainable low carbon technology derived from our ethos and expertise of reducing vehicle weight. Our engineering track record in technologies such as hybrid and electric vehicles and sustainable fuels firmly places us as one of the world’s leading automotive consultancies for the new culture of transport. And to illustrate that relevance to the industry and the value Lotus can bring, I can report today that Lotus Engineering increased sales by 23% over the last financial year, despite the global economic challenges. The Lotus Range Extender engine that we are showing today is a great example of this expertise. This 1.2 litre, 3 cylinder engine has been designed and optimized specifically for series hybrids. True to Lotus, it combines innovation and simplicity of design with its aluminium monoblock construction which integrates the cylinder block, the cylinder head and exhaust manifold in one casting, resulting in reduced mass, assembly costs and package size as well as improvements in durability and emissions. It can run on gasoline or sustainable alcohol fuels and weighs just 56 kilos. You may ask ‘When will it be available?’ Well, everything that you see on this novel engine has been designed to offer a fast route to market for vehicle manufacturers wanting to source a dedicated range extender for series hybrid vehicles. The Lotus Range Extender will be first showcased in the Limo Green project which is funded by the UK Technology Strategy Board, targeting less than 120 g/km CO2 emissions in a large, executive saloon. This engine and all the cars that we are revealing here today reflect our sense of engineering creativity, our brand values and the demands of the market, current and future. And, because these brand values grew from motor racing, we are delighted to announce today our return to the global motorsport arena. Firstly, Lotus and F1. A Malaysian-led initiative, championed by Proton, is entering the F1 arena. Details are still being finalised, with more announcements to come, but we are all very excited by this news. Secondly, Lotus will be competing in a number of global endurance racing events in 2010/11. Endurance racing is the arena where the combination of performance and efficiency really counts and another area where we know the Lotus Evora will be a class leader. This post has been promoted to an article upload.pdf Link to comment Share on other sites More sharing options...
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