[Group Lotus] grouplotusplc: ECO ELISE - World Class. Normal for Norf

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grouplotusplc: ECO ELISE - World Class. Normal for Norfolk - http://im.ly/f646e

 

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[Mark H]

Lotus is one of the Norfolk companies that will star in a new campaign to champion the county not just as a fantastic place for a holiday, but also a world class business destination. To see the campaign visit www.worldclassnorfolk.com.

 

Home to blue chip companies such as Aviva, Virgin Money and Lotus, Norfolk companies lead the world in industries such as oil and gas and renewable energy, advanced engineering, finance, creative and IT, health and life sciences and food research. In fact Norfolk’s top 75 companies generate business worth £28billion.

 

The county is turning an old stereotype ‘Normal for Norfolk’ - a phrase formerly used to denigrate the county and its inhabitants – on its head and using it as branding in a major campaign to position the county as a world class place to work.

 

The seven month campaign aims to help bring 5,000 high value jobs into the county – and treble the number of enquiries about investing in Norfolk. World Class: Normal for Norfolk will use television, online and poster adverts plus an interactive website and media coverage to champion the county and bust myths about Norfolk.