Lotus Dealership Opens At Silverstone

[Mark H]

Lotus Cars Limited, the sportscar subsidiary of Group Lotus plc, is delighted to announce the opening of its latest dealership at Silverstone, the Home of British Motor Racing.

 

To celebrate the launch of the new Lotus dealership there is an extensive range of events planned over the weekend of the 6th and 7th of June. The Lotus Evora, fresh from the global press first drive event, will be on display along with its smaller siblings, and test drives will be available with Silverstone driving instructors on hand to exhibit the handling dynamics that make Lotus ownership such a special proposition. Lotus Silverstone is situated in an enviable location on the world renowned Silverstone circuit.

 

Mike Kimberley, CEO of Group Lotus plc, states “I would like to welcome Lotus Silverstone to the Lotus family. We are delighted to have teamed up with such a well established, iconic, British brand. Silverstone is historically a place where Lotus has enjoyed a lot of success, and I am certain this will continue in the future”.

 

Mike Kimberley continued, "Lotus cars are exceptionally well regarded as drivers’ cars and Silverstone is the perfect environment to explore the agility and impressive performance that they offer. However, staying true to the mantra of "performance through light weight”, Lotus cars offer exceptional green credentials for such accomplished performance cars and the new Evora has great cruising capabilities too".

 

Ed Brookes, Finance Director for Silverstone Circuits Limited said “This is an exciting new venture for Silverstone and an important step in the diversification of our business. The Silverstone track activities and showroom together offer a novel way to showcase the multi-award winning, high-tech Lotus products and display the unique Lotus brand of style, performance and technology. The Exige and 2-Eleven have been very popular with Silverstone customers on track and we believe that the entire Lotus range will be equally popular in the new showroom”.

 

Both Silverstone and Lotus, names synonymous with Formula 1 and top level motorsport, were founded in 1948 and each has a prestigious heritage. The two high profile British brands have enjoyed a good relationship, especially in recent years with the exceptional Exige and 2-Eleven models being used as part of a number of Silverstone Driving Experiences and Motorsport Academy Courses.

 

Link to Lotus Siverstone's website: www.lotussilverstone.co.uk

 

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