Drive The Lotus Evora At The British International Motorshow

[Mark H]

Drive the Lotus Evora at the British

International Motorshow in

association with Gran Turismo™ –

the real driving simulator on

PLAYSTATION®3

 

In a hi-tech twist to the unveiling, Lotus fans will find it easier

to test-drive the brand new Evora than ever before, thanks to

the car’s inclusion in a special demo of Gran Turismo 5

Prologue™.

Lotus has a long-standing relationship with Polyphony, the game’s developer

with Lotus cars appearing in each release of the Bafta award-winning Gran

Turismo series. Now, thanks to the new title’s unprecedented realism

(enabled by the ultra-powerful PLAYSTATION®3 system), Gran Turismo

drivers will find their virtual ride in the new Lotus Evora to be startlingly similar

to the real thing giving Lotus fans a taster of what to expect before the Evora

is available to test-drive for real in Spring 2009.

Polyphony’s digital model of the Lotus Evora was unveiled simultaneously with

the car at the British International Motorshow in London last week and fans

can try their hand at the game via a demo pod situated on the Lotus stand for

the duration of the show.

Mike Kimberley, Group Lotus CEO remarked, “We are delighted to join forces

with Sony Computer Entertainment and Polyphony once again on such a

special occasion for Lotus. The Launch of the Lotus Evora is a milestone for

us and represents a new and exciting phase of our development. I’d like to

thank the Gran Turismo team for organising this outstanding addition to our

exhibit at the British International Motorshow and hope guests enjoy the first

ride in our Evora, albeit a virtual one.”

Guests to the Lotus stand at London’s Excel exhibition centre will be able to

navigate an Evora on the new London city circuit which was recently

introduced to the GT series with the release of Gran Turismo 5 Prologue. The

London city circuit takes in some of the city’s most popular landmarks

including Piccadilly Circus, Shaftesbury Avenue, Charing Cross, the National

Portrait Gallery and Trafalgar Square.

 

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