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Mark H

By Mark H

Mark H

By Mark H •

Lotus launches powerful new brand film celebrating its rebellious spirit and racing soul

Lotus Launches Powerful New Brand Film Celebrating Its Rebellious Spirit And Racing Soul

London, UK – April 23, 2025 Lotus today reveals its latest global brand campaign with the launch of a new film titled “Are You a Driver or What?” — a bold statement of intent that reflects the brand’s unapologetic spirit, engineering precision and legendary racing heritage. More than just a film, Are You a Driver or What? Is a celebration of what it means to be truly connected to a brand that has been making and breaking the rules for 75 years. Fans and brand advocates are encouraged to share the film across their own platforms using #AreYouADriverOrWhat and tagging @lotuscars.

 

About Lotus

Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

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