Swizz Beatz X Lotus Car Launch Party Nyc

[Mark H]

[russelld]

WTF ??????

 

I fail to see any good coming out of The S B association.

 

Surely it would put off any prospective Evora buyers.

[Mark H]

Its spreading the brand out there I guess is what they are aiming at. The rich people at these events would probably be able to splash out on an Evora as a toy no problem. Lots of them are probably role models/influencers for many people as well and so if they are seen in a Lotus then others may be tempted. Ultimately its building the brand presence back up in preparation for the new models to be launched.