Mark H Posted December 6, 2011 Share Posted December 6, 2011 Link to comment Share on other sites More sharing options...
russelld Posted December 6, 2011 Share Posted December 6, 2011 WTF ?????? I fail to see any good coming out of The S B association. Surely it would put off any prospective Evora buyers. Link to comment Share on other sites More sharing options...
Mark H Posted December 6, 2011 Author Share Posted December 6, 2011 Its spreading the brand out there I guess is what they are aiming at. The rich people at these events would probably be able to splash out on an Evora as a toy no problem. Lots of them are probably role models/influencers for many people as well and so if they are seen in a Lotus then others may be tempted. Ultimately its building the brand presence back up in preparation for the new models to be launched. Link to comment Share on other sites More sharing options...
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