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Found 16 results

  1. Lotus reveals all-new, competition-spec Emira GT4 contender Follows recent technical partnership with Extreme E racing team JBXE Hand-built GT4 race car features unique new motorsport livery Developed in partnership with RML Group Another milestone in ongoing Lotus transformation (Hethel, UK – 8 September 2021) – Lotus, one of the most famous names in world motorsport, has revealed an all-new competition-spec GT4 challenger and at its core is the critically acclaimed Emira sports car. The culmination of more than 70 years of innovation on the road and
  2. Lotus reveals all-new, competition-spec Emira GT4 contender Follows recent technical partnership with Extreme E racing team JBXE Hand-built GT4 race car features unique new motorsport livery Developed in partnership with RML Group Another milestone in ongoing Lotus transformation (Hethel, UK – 8 September 2021) – Lotus, one of the most famous names in world motorsport, has revealed an all-new competition-spec GT4 challenger and at its core is the critically acclaimed Emira sports car. The culmination of more than 70 years of innovation on the road and
  3. Less than 48 hours after its world premiere, all-new British sports car was a major draw with show-goers Crowd control measures in place all day on Lotus stand as visitors flock to see the Emira ‘Central Feature’ sculpture brought to life with Lotus cars via innovative augmented reality technology Lotus celebrated as ‘Featured Marque’ at this year’s Festival of Speed (Hethel, UK – 9 July 2021) – Unquestionably the star of the show, the Lotus Emira has made its dynamic public debut at this year’s Goodwood Festival of Speed. In front of tens of thousands of pa
  4. Less than 48 hours after its world premiere, all-new British sports car was a major draw with show-goers Crowd control measures in place all day on Lotus stand as visitors flock to see the Emira ‘Central Feature’ sculpture brought to life with Lotus cars via innovative augmented reality technology Lotus celebrated as ‘Featured Marque’ at this year’s Festival of Speed (Hethel, UK – 9 July 2021) – Unquestionably the star of the show, the Lotus Emira has made its dynamic public debut at this year’s Goodwood Festival of Speed. In front of tens of thousands of pa
  5. All-new sports car has pride of place on the Lotus stand as FoS celebrates Norfolk company as its ‘Featured Marque’ All-electric Lotus Evija hypercar also making its Festival debut ‘Central Feature’ sculpture promises high levels of interactivity for fans on site or attending digitally using advanced AR technology Lotus-developed track bike also on the FoS stand until Sunday (Hethel, UK – 7 July 2021) – Fresh from a triumphant world premiere on Tuesday evening, the Lotus Emira makes its dynamic debut at the 2021 Goodwood Festival of Speed. The all-new sports
  6. All-new sports car has pride of place on the Lotus stand as FoS celebrates Norfolk company as its ‘Featured Marque’ All-electric Lotus Evija hypercar also making its Festival debut ‘Central Feature’ sculpture promises high levels of interactivity for fans on site or attending digitally using advanced AR technology Lotus-developed track bike also on the FoS stand until Sunday (Hethel, UK – 7 July 2021) – Fresh from a triumphant world premiere on Tuesday evening, the Lotus Emira makes its dynamic debut at the 2021 Goodwood Festival of Speed. The all-new sports
  7. Sensational Emira debut staged at Lotus’ historic home, significantly upgraded with new facilities and all-new sports car factory Emira ‘unboxed’ live in front of more than 300 guests Jenson Button, F1 World Champion and Lotus customer, was surprise special guest with world-exclusive first Emira test drive Global online audience of thousands included 131 Lotus ‘superfans’ who appeared live on-screen at the event Next stop for the Emira – dynamic debut at Goodwood Festival of Speed this weekend (Hethel, UK – 7 July 2021) – It was another night for the Hethel
  8. Sensational Emira debut staged at Lotus’ historic home, significantly upgraded with new facilities and all-new sports car factory Emira ‘unboxed’ live in front of more than 300 guests Jenson Button, F1 World Champion and Lotus customer, was surprise special guest with world-exclusive first Emira test drive Global online audience of thousands included 131 Lotus ‘superfans’ who appeared live on-screen at the event Next stop for the Emira – dynamic debut at Goodwood Festival of Speed this weekend (Hethel, UK – 7 July 2021) – It was another night for the Hethel
  9. “It’s exceptional and I’m a big fan” – the words of former F1 world champion Jenson Button after more than 30 laps of the Hethel test track during the launch celebrations for the all-new Lotus Emira. A film of his exclusive world-first test drive was played to the on-site audience and tens of thousands of viewers from around the world watching the livestream on the Lotus website and social channels. Jenson commented: “You always expect a Lotus to have good mechanical grip through the low-speed corners but there was plenty of downforce in the high-speed corners too. That means the fee
  10. “It’s exceptional and I’m a big fan” – the words of former F1 world champion Jenson Button after more than 30 laps of the Hethel test track during the launch celebrations for the all-new Lotus Emira. A film of his exclusive world-first test drive was played to the on-site audience and tens of thousands of viewers from around the world watching the livestream on the Lotus website and social channels. Jenson commented: “You always expect a Lotus to have good mechanical grip through the low-speed corners but there was plenty of downforce in the high-speed corners too. That means the fee
  11. (Hethel, UK – 6 July 2021) – Receiving its world premiere at Hethel, Norfolk, on the evening of Tuesday 6 July, the design of the Lotus Emira is beautiful, timeless, memorable and modern. Above all, it looks like a Lotus, with optimised proportions and an athletic shrink-wrapped body which visually describes Lotus’ legendary agile driving characteristics. Led by Russell Carr, Design Director, Lotus, the lead exterior and interior designers of the Emira are Daniel Durrant and Jon Statham. Combined, they have close to 40 years of experience in the Hethel design studio and have worked on cou
  12. (Hethel, UK – 6 July 2021) – Receiving its world premiere at Hethel, Norfolk, on the evening of Tuesday 6 July, the design of the Lotus Emira is beautiful, timeless, memorable and modern. Above all, it looks like a Lotus, with optimised proportions and an athletic shrink-wrapped body which visually describes Lotus’ legendary agile driving characteristics. Led by Russell Carr, Design Director, Lotus, the lead exterior and interior designers of the Emira are Daniel Durrant and Jon Statham. Combined, they have close to 40 years of experience in the Hethel design studio and have worked on cou
  13. All-new mid-engined sports car perfectly embodies ongoing transformation of iconic British sports car manufacturer Striking design, delivering exotic supercar appeal in sports car segment Inspiration from Lotus Evija hypercar clear in fluid surfaces and crisp feature lines Developed on Lotus’ recently announced Sports Car Architecture Two petrol engines available, including new-to-Lotus 2.0-litre turbocharged ‘i4’ from technical partner AMG Much-loved and characterful 3.5-litre supercharged V6 from Exige and Evora to feature as ‘First Edition’ range-topper M
  14. All-new mid-engined sports car perfectly embodies ongoing transformation of iconic British sports car manufacturer Striking design, delivering exotic supercar appeal in sports car segment Inspiration from Lotus Evija hypercar clear in fluid surfaces and crisp feature lines Developed on Lotus’ recently announced Sports Car Architecture Two petrol engines available, including new-to-Lotus 2.0-litre turbocharged ‘i4’ from technical partner AMG Much-loved and characterful 3.5-litre supercharged V6 from Exige and Evora to feature as ‘First Edition’ range-topper M
  15. Emira means ‘commander’ or ‘leader’ – highly appropriate for this new Lotus sports car Name had been ‘hidden in plain sight’ in social media teaser film in recent days All-new Lotus design language inspired by the Evija all-electric hypercar World debut of Lotus Emira on Tuesday 6 July (Hethel, UK – 27 April 2021) – Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA. The news was confirmed during the Driving Tomorrow global digital conference broadcast. To date it has been known only by its codename, the Lotus Type 131.
  16. Emira means ‘commander’ or ‘leader’ – highly appropriate for this new Lotus sports car Name had been ‘hidden in plain sight’ in social media teaser film in recent days All-new Lotus design language inspired by the Evija all-electric hypercar World debut of Lotus Emira on Tuesday 6 July (Hethel, UK – 27 April 2021) – Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA. The news was confirmed during the Driving Tomorrow global digital conference broadcast. To date it has been known only by its codename, the Lotus Type 131.
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