ZAP and Lotus Engineering to Carry Out Feasibility Study for
New Electric Car Concepts
Electric car pioneer ZAP [OTC BB: ZAAP] announced today that a feasibility study is being
carried out in its joint development of new electric car designs with Lotus Engineering.
ZAP is moving forward with an aggressive programme to stay at the forefront of advanced
transportation with new technologies and products. ZAP selected Lotus Engineering, one of
the world's leading automotive design consultancies, to undertake engineering concept studies
for a number of electric vehicles.
The feasibility study is a comprehensive research project into the creation of a new generation
of ultra-efficient electric automobiles from concept to production. Of particular interest in the
project is the challenge of advancing the electric car market by incorporating new technologies
which will maximize the consumer appeal.
Mike Kimberley, CEO of Group Lotus plc, said: "Initial assessments conducted by ZAP
indicate that there is a strong opportunity to create a new generation of electric cars that
provide a superior driving experience while being practical and affordable. We will use our
automotive technology background to look in greater detail at a range of factors to produce a
detailed analysis of these opportunities."
Steve Schneider, CEO of ZAP, said: "This feasibility study is a critical part of the programme
that will clearly identify the correct direction that future work should take. With the appropriate
diligence at this stage we can look forward to incredibly exciting design and development
projects that meet the real needs of the market head on."
The study, with input from Lotus Engineering's technical centers in Hethel, UK , Ann Arbor,
Michigan and Kuala Lumpur, Malaysia, will look at a variety of critical success factors. These
cover several technical issues including the integration of major components, new motor
designs, controllers, batteries and charging systems. Marketing considerations such as styling,
performance, and features will be studied, as well as manufacturing process engineering,
project timing and costs.
The goal in the feasibility study phase will be to provide a comprehensive analysis to support
ZAP in the process of commercializing the new automobile concepts.
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