Trevor Houghton-Berry appointed as Lotus Cars Head of Commercial Operations
Lotus Cars, the sportscar division of Group Lotus plc, announces the appointment of Mr. Trevor
Houghton-Berry as Lotus Cars Head of Commercial Operations effective from 10 October
2005.
In the newly created role, Mr. Houghton-Berry will have overall responsibility for the Sales and
Marketing activities for Lotus Cars in all the territories around the world where the brand is
present.
Trevor is a British national and has extensive sales, marketing and management experience in
the automotive industry, firstly with Citroen UK, and Mazda Cars UK and then with BMW (GB)
Ltd, where he held the position of Rover Group Corporate Sales Director, before joining the
Board of Directors of BMW (GB) Ltd. as General Manager - Mini UK in the summer of 2000.
Whilst at Mini UK, Trevor had principal managerial and operational responsibility for the new
Mini from a year before its successful launch, leading the team responsible for the car's
strategy, brand management, product and price positioning, and sales and marketing approach
across the UK.
Following the successful launch of Mini, Trevor has spent the last 9 months as Group Head of
Marketing for LVG Ltd., a company that has successfully established itself as the leading
provider of Driving Instructor Training across the UK.
Clive Dopson, Managing Director for Lotus Cars, said, "I would like to welcome Trevor to Lotus.
His experience in all key commercial areas of the car business will be extremely valuable to
Lotus. Over the next few years, we will be launching a number of new products to the marketplace,
including a new GT type car in the next few months and a new mid-engine supercar that
will go into production at the end of 2007; and Trevor will lead the team that will introduce these
future models."
Trevor is very excited about his new role at Lotus: "It's great to be joining the team at Lotus and
I'm very much looking forward to having the opportunity to work with another famous and iconic
British automotive brand. Lotus is one of the finest sportscar companies in the world and I'm
really looking forward to helping the team develop the car sales organisation. We will be
introducing the brand to new markets, growing the smaller markets and strengthening the
mature markets. Over the next few months for example, we intend to launch into the Middle
East, Canada and other key markets in Europe and Asia. Growing the penetration of the Lotus
brand will be vital, as we prepare to launch a raft of stunning new models over the next few
years"
Mr. Houghton-Berry (44) is a graduate from Durham University and holds a Diploma in
Management Studies. He is married and has one child.
Recommended Comments
There are no comments to display.
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.