First Lotus Virtual Showroom
Customers can view and configure the specification of their new
Lotus and arrange a test drive at their nearest Lotus dealer
Opened on 13 May 2015
The newly refitted Lotus Brand Centre in Piccadilly, London, introduces an opportunity to learn
more about Lotus and get closer to the company’s pure and lightweight sports cars in central
London.
Two of the company’s best-selling models are currently central to the showroom presence. The
Elise 220 Cup and the Exige S take centre-stage. The new Lotus Evora 400, the fastest
production Lotus ever, will be displayed later in the summer.
The main area of the new Lotus store is dedicated to a fully interactive Lotus sports car
configurator where customers can chose the specifications of their new Lotus, take a look at
examples of the latest range of Lotus cars, the iconic Elise and stunning Exige. Customers are
then referred to their nearest dealer – of which there are 179 around the world from which to
chose, including the latest and recently opened Lotus dealership in South Kensington, London,
for a test drive.
Jean-Marc Gales, CEO, Group Lotus plc, stated, “Our Piccadilly Brand Centre will be regarded as
a must visit location in the West End. With this new Brand Centre concept, we will further
introduce our exciting cars and illustrious brand to more fans and potential customers of Lotus.
There is no better place, outside of our headquarters in Norfolk, to learn about Lotus and our
stunning cars with the legendary Lotus benchmark handling. Now customers can get even closer
to the cars and perhaps translate the dream of owning a Lotus into a reality!”
The Lotus Piccadilly Store is located on the north side of Piccadilly Circus with two entrances on
Regent Street and Glasshouse Street.
The Lotus Piccadilly Store is open seven days a week:
Monday, Tuesday, Wednesday, Friday and Saturday: 1000 until 1900
Thursday: 1000 until 2000
Sunday: 1200 until 1800
View attachment: smallLotus Brand Centre Interior 01_0.jpg
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