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“The world’s most premium sustainable car”: Lotus Evija wins prestigious International Design Award


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  • British all-electric hypercar honoured as ‘Product Design of the Year’ at the International Design Awards
  • Awards recognise, celebrate and promote global design visionaries
  • Jury names Evija “the world's most premium sustainable car”
  • All-new ‘Evija in London’ images released to celebrate the award at www.media.lotuscars.com

(Hethel, UK – 11 February 2021) – The all-electric Lotus Evija hypercar has been recognised in the prestigious International Design Awards (IDAs), winning the ‘Product Design of the Year’ category.

Established in 2007 by a group of leading international designers, visionaries and entrepreneurs as a response to a lack of pure design awards in their field, the IDAs have a truly global profile. They celebrate smart and sustainable multi-disciplinary designs, promoting outstanding creativity while uncovering emerging talent.

The award was presented to Lotus after being selected by a panel jury representing each of the five diverse IDA disciplines – Architecture, Fashion, Interior, Product and Graphic Design. The jurors evaluated entries from more than 80 countries, each exhibiting the highest standards of design. The Evija was honoured for its breathtaking ability to stretch boundaries of automotive design.

Members of the IDA jury commented that the Lotus Evija “paves a way towards a more sustainable future whilst embodying an exceptional aerodynamic aesthetic”, and that “its seductive style elevates the Evija to be the world's most premium sustainable car”.

The Lotus Evija was built with a simple goal – to be the absolute pinnacle of world-class engineering and the most powerful performance car ‘For The Drivers’. It harnesses Lotus’ technical expertise, fine-tuned over more than seven decades, to create a masterclass of automotive excellence.

Russell Carr, Director of Design, Lotus, said: “Everyone at Lotus is honoured to receive this award. The Evija is an incredibly important car for Lotus; it is inspired by our innovative past and is the ultimate statement of intent for our ambitious and exciting future. It also sets the standard for a new Lotus design language.”

To celebrate the IDA award, Lotus has released a set of new images of the Lotus Evija. Shot on the streets of London prior to the current UK lockdown restrictions, they reveal every facet of the hypercar’s stunning design. Find them at www.media.lotuscars.com

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    • By Mark H
      British all-electric hypercar honoured as ‘Product Design of the Year’ at the International Design Awards Awards recognise, celebrate and promote global design visionaries Jury names Evija “the world's most premium sustainable car” All-new ‘Evija in London’ images released to celebrate the award at www.media.lotuscars.com (Hethel, UK – 11 February 2021) – The all-electric Lotus Evija hypercar has been recognised in the prestigious International Design Awards (IDAs), winning the ‘Product Design of the Year’ category.
      Established in 2007 by a group of leading international designers, visionaries and entrepreneurs as a response to a lack of pure design awards in their field, the IDAs have a truly global profile. They celebrate smart and sustainable multi-disciplinary designs, promoting outstanding creativity while uncovering emerging talent.
      The award was presented to Lotus after being selected by a panel jury representing each of the five diverse IDA disciplines – Architecture, Fashion, Interior, Product and Graphic Design. The jurors evaluated entries from more than 80 countries, each exhibiting the highest standards of design. The Evija was honoured for its breathtaking ability to stretch boundaries of automotive design.
      Members of the IDA jury commented that the Lotus Evija “paves a way towards a more sustainable future whilst embodying an exceptional aerodynamic aesthetic”, and that “its seductive style elevates the Evija to be the world's most premium sustainable car”.
      The Lotus Evija was built with a simple goal – to be the absolute pinnacle of world-class engineering and the most powerful performance car ‘For The Drivers’. It harnesses Lotus’ technical expertise, fine-tuned over more than seven decades, to create a masterclass of automotive excellence.
      Russell Carr, Director of Design, Lotus, said: “Everyone at Lotus is honoured to receive this award. The Evija is an incredibly important car for Lotus; it is inspired by our innovative past and is the ultimate statement of intent for our ambitious and exciting future. It also sets the standard for a new Lotus design language.”
      To celebrate the IDA award, Lotus has released a set of new images of the Lotus Evija. Shot on the streets of London prior to the current UK lockdown restrictions, they reveal every facet of the hypercar’s stunning design. Find them at www.media.lotuscars.com




    • By Mark H
      (Goodwood, West Sussex, UK – 16 October 2020) – The all-electric Lotus Evija hypercar makes its dynamic public debut at Goodwood SpeedWeek this weekend.  The Evija will be in action on the historic race track and will be taking part in a variety of high-octane activities, including the Supercar Run.
      Three pre-production examples of the Evija are supporting SpeedWeek, one complete in a vibrant Lotus ‘Solaris Yellow’ finish and two prototypes wrapped in stunning black and gold, recalling iconic Lotus liveries of the past.  The prototypes also feature a stylised image of the famous West Sussex circuit, accompanied by the words ‘Lotus x Goodwood: Creating History since 1948’ – acknowledging the year of the very first Lotus car and the first motorsport event at Goodwood.
      Among the first outside of the engineering team to experience Evija is Lord March (Charlie, 25, son of the event host, the Duke of Richmond), who commented: “The Evija is unbelievable – the power, the speed, I’ve never experienced anything like it – it was exceptional. This new dawn of electric hypercars brings ultimate motoring to life for a new generation and a younger audience. The advancement in electric cars over the last 10 years is astonishing.  There is a huge amount of growth potential for these machines to continue allowing us to keep enjoying and driving high performance cars.  Lotus continues to appeal to both the inner driver and the inner child in all of us – so much fun, and ultimately for the driver to control and enjoy.”
      Gavan Kershaw, Director of Vehicle Attributes, Lotus, added: “We’re having a great time demonstrating the Evija here at Goodwood.  Bringing the cars to an event like this is a welcome break from the hundreds of hours spent on proving grounds, where there’s a huge amount of open space and long straights to test the car’s performance limits. Goodwood is a fast and flowing circuit with numerous undulations in the surface, and so is a fantastic test and demonstration for the Evija as it’s the type of environment where many owners will use the car.”
      He added: “We hope the TV coverage of the event will show people what an amazing vehicle it is, and we can’t wait to be back next year.”
      Car fans can see the Lotus Evija on the ITV network, with multiple programmes on different channels across the weekend. See local TV listings for full details.
      Lotus has also published a new US LOT Blog on the Evija, hosted on the Lotus media website here. It details how elements of the Evija have been consciously designed to meet the exacting standards of company founder Colin Chapman, and how that helps make the car a true Lotus.
      More than 50 historic Lotus cars are scheduled to take part in Goodwood SpeedWeek. They include:
      Lotus 25 – the car driven by Jim Clark car during the 1963 F1 season when he won the Drivers’ Championship Lotus 18 – the car in which Sir Stirling Moss won the 1961 Monaco Grand Prix Lotus 49 – the car in which Graham Hill won the Monaco Grands Prix in 1968 and 1969 Lotus 72-5 – Emerson Fittipaldi’s car from the 1970 season Lotus 72-7 – Emerson Fittipaldi’s main car from the 1972-73 seasons, and the car in which he won the most F1 races – five in total Lotus 79 – Mario Andretti’s main car from the 1978 season




















    • By Mark H
      (Goodwood, West Sussex, UK – 16 October 2020) – The all-electric Lotus Evija hypercar makes its dynamic public debut at Goodwood SpeedWeek this weekend.  The Evija will be in action on the historic race track and will be taking part in a variety of high-octane activities, including the Supercar Run.
      Three pre-production examples of the Evija are supporting SpeedWeek, one complete in a vibrant Lotus ‘Solaris Yellow’ finish and two prototypes wrapped in stunning black and gold, recalling iconic Lotus liveries of the past.  The prototypes also feature a stylised image of the famous West Sussex circuit, accompanied by the words ‘Lotus x Goodwood: Creating History since 1948’ – acknowledging the year of the very first Lotus car and the first motorsport event at Goodwood.
      Among the first outside of the engineering team to experience Evija is Lord March (Charlie, 25, son of the event host, the Duke of Richmond), who commented: “The Evija is unbelievable – the power, the speed, I’ve never experienced anything like it – it was exceptional. This new dawn of electric hypercars brings ultimate motoring to life for a new generation and a younger audience. The advancement in electric cars over the last 10 years is astonishing.  There is a huge amount of growth potential for these machines to continue allowing us to keep enjoying and driving high performance cars.  Lotus continues to appeal to both the inner driver and the inner child in all of us – so much fun, and ultimately for the driver to control and enjoy.”
      Gavan Kershaw, Director of Vehicle Attributes, Lotus, added: “We’re having a great time demonstrating the Evija here at Goodwood.  Bringing the cars to an event like this is a welcome break from the hundreds of hours spent on proving grounds, where there’s a huge amount of open space and long straights to test the car’s performance limits. Goodwood is a fast and flowing circuit with numerous undulations in the surface, and so is a fantastic test and demonstration for the Evija as it’s the type of environment where many owners will use the car.”
      He added: “We hope the TV coverage of the event will show people what an amazing vehicle it is, and we can’t wait to be back next year.”
      Car fans can see the Lotus Evija on the ITV network, with multiple programmes on different channels across the weekend. See local TV listings for full details.
      Lotus has also published a new US LOT Blog on the Evija, hosted on the Lotus media website here. It details how elements of the Evija have been consciously designed to meet the exacting standards of company founder Colin Chapman, and how that helps make the car a true Lotus.
      More than 50 historic Lotus cars are scheduled to take part in Goodwood SpeedWeek. They include:
      Lotus 25 – the car driven by Jim Clark car during the 1963 F1 season when he won the Drivers’ Championship Lotus 18 – the car in which Sir Stirling Moss won the 1961 Monaco Grand Prix Lotus 49 – the car in which Graham Hill won the Monaco Grands Prix in 1968 and 1969 Lotus 72-5 – Emerson Fittipaldi’s car from the 1970 season Lotus 72-7 – Emerson Fittipaldi’s main car from the 1972-73 seasons, and the car in which he won the most F1 races – five in total Lotus 79 – Mario Andretti’s main car from the 1978 season





















      This post has been promoted to an article
    • By Mark H
      (Hethel, UK – 2 October 2020) – An engineering partnership led by Lotus has won UK Government support and funding to develop an all-new next-generation Battery Electric Vehicle (BEV) architecture.
      The news was confirmed today by the Advanced Propulsion Centre (APC). The funding is awarded as part of the APC’s Advanced Route to Market Demonstrator (ARMD) competition. Funded by the UK Government’s Department for Business, Energy and Industrial Strategy (BEIS), the competition is delivered on behalf of the APC by Cenex, the UK’s Low Carbon and Fuel Cells Centre of Excellence.
      The successful application is called LEVA, which stands for Lightweight Electric Vehicle Architecture. Led by Lotus, it is targeting the acceleration of and innovation behind new lightweight structures for next-generation BEVs. Incorporating cutting-edge UK-based engineering and digital manufacturing expertise, LEVA will be a showcase for pioneering new BEV chassis and powertrain concepts.
      Lotus will collaborate with supply chain partner Sarginsons Industries and leading academics from Brunel University London to harness the full ‘light-weighting’ potential of the vehicle architecture.
      Matt Windle, Executive Director of Engineering, Lotus, commented: “This is great news for our industry and its transition to electrification. As a collaboration between Lotus, Sarginsons Industries and Brunel University London there is a wealth of talent involved, and we are excited to have already begun the project work. Following the launch of the Lotus Evija, our all-electric hypercar, this project is a key building block in our vision to deliver a full range of electrified Lotus performance cars ‘For The Drivers’. Funding of this nature is critical to stimulate the automotive industry and supply chain as both continue to adjust to a rapidly changing landscape.”
      More details on Project LEVA will be released by Lotus and its partners in due course.


    • By Mark H
      (Hethel, UK – 2 October 2020) – An engineering partnership led by Lotus has won UK Government support and funding to develop an all-new next-generation Battery Electric Vehicle (BEV) architecture.
      The news was confirmed today by the Advanced Propulsion Centre (APC). The funding is awarded as part of the APC’s Advanced Route to Market Demonstrator (ARMD) competition. Funded by the UK Government’s Department for Business, Energy and Industrial Strategy (BEIS), the competition is delivered on behalf of the APC by Cenex, the UK’s Low Carbon and Fuel Cells Centre of Excellence.
      The successful application is called LEVA, which stands for Lightweight Electric Vehicle Architecture. Led by Lotus, it is targeting the acceleration of and innovation behind new lightweight structures for next-generation BEVs. Incorporating cutting-edge UK-based engineering and digital manufacturing expertise, LEVA will be a showcase for pioneering new BEV chassis and powertrain concepts.
      Lotus will collaborate with supply chain partner Sarginsons Industries and leading academics from Brunel University London to harness the full ‘light-weighting’ potential of the vehicle architecture.
      Matt Windle, Executive Director of Engineering, Lotus, commented: “This is great news for our industry and its transition to electrification. As a collaboration between Lotus, Sarginsons Industries and Brunel University London there is a wealth of talent involved, and we are excited to have already begun the project work. Following the launch of the Lotus Evija, our all-electric hypercar, this project is a key building block in our vision to deliver a full range of electrified Lotus performance cars ‘For The Drivers’. Funding of this nature is critical to stimulate the automotive industry and supply chain as both continue to adjust to a rapidly changing landscape.”
      More details on Project LEVA will be released by Lotus and its partners in due course.



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