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Mark H

Big in Japan: Evija stuns 2,000 lotus fans on latest leg of world tour

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  • Lotus Evija is star of the show at Japan Lotus Day
  • World’s most powerful production car dazzles in front of more than 2,000 Lotus owners and fans
  • Annual event – the biggest for Lotus anywhere in the world – celebrated its 10th year with a parade of 600 cars

(Fuji Speedway, Japan – 09 September 2019) – Japan Lotus Day, staged at the iconic Fuji Speedway and the largest annual gathering of Lotus fans anywhere in the world, gave an enthusiastic welcome to the Lotus Evija on the latest leg of its world tour.

The event is a car festival held in the foothills of Mount Fuji, 50 miles outside Tokyo, and is the ultimate appreciation of the Lotus brand. The festival was celebrating its 10th anniversary, with the all-electric Evija – the world’s most powerful production road car – taking centre stage in front of more than 2,000 enthusiastic Lotus owners and fans.

The event culminated in a stunning parade around the Fuji Speedway circuit, featuring approximately 600 Lotus cars from across the company’s successful road and racing history. It included a 1952 Lotus Six and various race cars from the 1960s, through to numerous examples of the Lotus Elise, Exige, 3-Eleven and Evora.

Also attracting attention was a Lotus 78, a championship-winning F1 car which took seven wins and nine pole positions, and through the genius of Lotus founder Colin Chapman kickstarted the pioneering ‘ground effect’ era of aerodynamic development in F1.

The extraordinary number of Lotus cars on display reflects the brand's popularity in Japan, which stems in part from the 1970s when a Lotus Europa starred in a famous serialised adventure and racing ‘manga’ called The Circuit Wolf. The largest annual gathering of Lotus fans and cars anywhere in the world, Japan Lotus Day also features several races series, a concours d’elegance, circuit taxi rides and trade stands.

Shigenori Ogura, F1 commentator, journalist and Japan Lotus Day fan, said: “Japanese car enthusiasts are totally in love with Lotus. The fans who come to Fuji show so much passion for the cars – both old and new – that it really blows you away.”

Prior to the event the Evija was guest of honour at the BH Auction, an exclusive automotive sales event in Tokyo. Attendees were given one-to-one access to the all-electric hypercar in a private viewing area.

Evija at Fuji Japan Lotus Day1.jpg

Evija at Fuji Japan Lotus Day2.jpg


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    • By Mark H
      (Goodwood, West Sussex, UK – 16 October 2020) – The all-electric Lotus Evija hypercar makes its dynamic public debut at Goodwood SpeedWeek this weekend.  The Evija will be in action on the historic race track and will be taking part in a variety of high-octane activities, including the Supercar Run.
      Three pre-production examples of the Evija are supporting SpeedWeek, one complete in a vibrant Lotus ‘Solaris Yellow’ finish and two prototypes wrapped in stunning black and gold, recalling iconic Lotus liveries of the past.  The prototypes also feature a stylised image of the famous West Sussex circuit, accompanied by the words ‘Lotus x Goodwood: Creating History since 1948’ – acknowledging the year of the very first Lotus car and the first motorsport event at Goodwood.
      Among the first outside of the engineering team to experience Evija is Lord March (Charlie, 25, son of the event host, the Duke of Richmond), who commented: “The Evija is unbelievable – the power, the speed, I’ve never experienced anything like it – it was exceptional. This new dawn of electric hypercars brings ultimate motoring to life for a new generation and a younger audience. The advancement in electric cars over the last 10 years is astonishing.  There is a huge amount of growth potential for these machines to continue allowing us to keep enjoying and driving high performance cars.  Lotus continues to appeal to both the inner driver and the inner child in all of us – so much fun, and ultimately for the driver to control and enjoy.”
      Gavan Kershaw, Director of Vehicle Attributes, Lotus, added: “We’re having a great time demonstrating the Evija here at Goodwood.  Bringing the cars to an event like this is a welcome break from the hundreds of hours spent on proving grounds, where there’s a huge amount of open space and long straights to test the car’s performance limits. Goodwood is a fast and flowing circuit with numerous undulations in the surface, and so is a fantastic test and demonstration for the Evija as it’s the type of environment where many owners will use the car.”
      He added: “We hope the TV coverage of the event will show people what an amazing vehicle it is, and we can’t wait to be back next year.”
      Car fans can see the Lotus Evija on the ITV network, with multiple programmes on different channels across the weekend. See local TV listings for full details.
      Lotus has also published a new US LOT Blog on the Evija, hosted on the Lotus media website here. It details how elements of the Evija have been consciously designed to meet the exacting standards of company founder Colin Chapman, and how that helps make the car a true Lotus.
      More than 50 historic Lotus cars are scheduled to take part in Goodwood SpeedWeek. They include:
      Lotus 25 – the car driven by Jim Clark car during the 1963 F1 season when he won the Drivers’ Championship Lotus 18 – the car in which Sir Stirling Moss won the 1961 Monaco Grand Prix Lotus 49 – the car in which Graham Hill won the Monaco Grands Prix in 1968 and 1969 Lotus 72-5 – Emerson Fittipaldi’s car from the 1970 season Lotus 72-7 – Emerson Fittipaldi’s main car from the 1972-73 seasons, and the car in which he won the most F1 races – five in total Lotus 79 – Mario Andretti’s main car from the 1978 season




















    • By Mark H
      (Goodwood, West Sussex, UK – 16 October 2020) – The all-electric Lotus Evija hypercar makes its dynamic public debut at Goodwood SpeedWeek this weekend.  The Evija will be in action on the historic race track and will be taking part in a variety of high-octane activities, including the Supercar Run.
      Three pre-production examples of the Evija are supporting SpeedWeek, one complete in a vibrant Lotus ‘Solaris Yellow’ finish and two prototypes wrapped in stunning black and gold, recalling iconic Lotus liveries of the past.  The prototypes also feature a stylised image of the famous West Sussex circuit, accompanied by the words ‘Lotus x Goodwood: Creating History since 1948’ – acknowledging the year of the very first Lotus car and the first motorsport event at Goodwood.
      Among the first outside of the engineering team to experience Evija is Lord March (Charlie, 25, son of the event host, the Duke of Richmond), who commented: “The Evija is unbelievable – the power, the speed, I’ve never experienced anything like it – it was exceptional. This new dawn of electric hypercars brings ultimate motoring to life for a new generation and a younger audience. The advancement in electric cars over the last 10 years is astonishing.  There is a huge amount of growth potential for these machines to continue allowing us to keep enjoying and driving high performance cars.  Lotus continues to appeal to both the inner driver and the inner child in all of us – so much fun, and ultimately for the driver to control and enjoy.”
      Gavan Kershaw, Director of Vehicle Attributes, Lotus, added: “We’re having a great time demonstrating the Evija here at Goodwood.  Bringing the cars to an event like this is a welcome break from the hundreds of hours spent on proving grounds, where there’s a huge amount of open space and long straights to test the car’s performance limits. Goodwood is a fast and flowing circuit with numerous undulations in the surface, and so is a fantastic test and demonstration for the Evija as it’s the type of environment where many owners will use the car.”
      He added: “We hope the TV coverage of the event will show people what an amazing vehicle it is, and we can’t wait to be back next year.”
      Car fans can see the Lotus Evija on the ITV network, with multiple programmes on different channels across the weekend. See local TV listings for full details.
      Lotus has also published a new US LOT Blog on the Evija, hosted on the Lotus media website here. It details how elements of the Evija have been consciously designed to meet the exacting standards of company founder Colin Chapman, and how that helps make the car a true Lotus.
      More than 50 historic Lotus cars are scheduled to take part in Goodwood SpeedWeek. They include:
      Lotus 25 – the car driven by Jim Clark car during the 1963 F1 season when he won the Drivers’ Championship Lotus 18 – the car in which Sir Stirling Moss won the 1961 Monaco Grand Prix Lotus 49 – the car in which Graham Hill won the Monaco Grands Prix in 1968 and 1969 Lotus 72-5 – Emerson Fittipaldi’s car from the 1970 season Lotus 72-7 – Emerson Fittipaldi’s main car from the 1972-73 seasons, and the car in which he won the most F1 races – five in total Lotus 79 – Mario Andretti’s main car from the 1978 season





















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    • By Mark H
      (Hethel, UK – 2 October 2020) – An engineering partnership led by Lotus has won UK Government support and funding to develop an all-new next-generation Battery Electric Vehicle (BEV) architecture.
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    • By Mark H
      (Hethel, UK – 2 October 2020) – An engineering partnership led by Lotus has won UK Government support and funding to develop an all-new next-generation Battery Electric Vehicle (BEV) architecture.
      The news was confirmed today by the Advanced Propulsion Centre (APC). The funding is awarded as part of the APC’s Advanced Route to Market Demonstrator (ARMD) competition. Funded by the UK Government’s Department for Business, Energy and Industrial Strategy (BEIS), the competition is delivered on behalf of the APC by Cenex, the UK’s Low Carbon and Fuel Cells Centre of Excellence.
      The successful application is called LEVA, which stands for Lightweight Electric Vehicle Architecture. Led by Lotus, it is targeting the acceleration of and innovation behind new lightweight structures for next-generation BEVs. Incorporating cutting-edge UK-based engineering and digital manufacturing expertise, LEVA will be a showcase for pioneering new BEV chassis and powertrain concepts.
      Lotus will collaborate with supply chain partner Sarginsons Industries and leading academics from Brunel University London to harness the full ‘light-weighting’ potential of the vehicle architecture.
      Matt Windle, Executive Director of Engineering, Lotus, commented: “This is great news for our industry and its transition to electrification. As a collaboration between Lotus, Sarginsons Industries and Brunel University London there is a wealth of talent involved, and we are excited to have already begun the project work. Following the launch of the Lotus Evija, our all-electric hypercar, this project is a key building block in our vision to deliver a full range of electrified Lotus performance cars ‘For The Drivers’. Funding of this nature is critical to stimulate the automotive industry and supply chain as both continue to adjust to a rapidly changing landscape.”
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