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Big in Japan: Evija stuns 2,000 lotus fans on latest leg of world tour

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  • Lotus Evija is star of the show at Japan Lotus Day
  • World’s most powerful production car dazzles in front of more than 2,000 Lotus owners and fans
  • Annual event – the biggest for Lotus anywhere in the world – celebrated its 10th year with a parade of 600 cars

(Fuji Speedway, Japan – 09 September 2019) – Japan Lotus Day, staged at the iconic Fuji Speedway and the largest annual gathering of Lotus fans anywhere in the world, gave an enthusiastic welcome to the Lotus Evija on the latest leg of its world tour.

The event is a car festival held in the foothills of Mount Fuji, 50 miles outside Tokyo, and is the ultimate appreciation of the Lotus brand. The festival was celebrating its 10th anniversary, with the all-electric Evija – the world’s most powerful production road car – taking centre stage in front of more than 2,000 enthusiastic Lotus owners and fans.

The event culminated in a stunning parade around the Fuji Speedway circuit, featuring approximately 600 Lotus cars from across the company’s successful road and racing history. It included a 1952 Lotus Six and various race cars from the 1960s, through to numerous examples of the Lotus Elise, Exige, 3-Eleven and Evora.

Also attracting attention was a Lotus 78, a championship-winning F1 car which took seven wins and nine pole positions, and through the genius of Lotus founder Colin Chapman kickstarted the pioneering ‘ground effect’ era of aerodynamic development in F1.

The extraordinary number of Lotus cars on display reflects the brand's popularity in Japan, which stems in part from the 1970s when a Lotus Europa starred in a famous serialised adventure and racing ‘manga’ called The Circuit Wolf. The largest annual gathering of Lotus fans and cars anywhere in the world, Japan Lotus Day also features several races series, a concours d’elegance, circuit taxi rides and trade stands.

Shigenori Ogura, F1 commentator, journalist and Japan Lotus Day fan, said: “Japanese car enthusiasts are totally in love with Lotus. The fans who come to Fuji show so much passion for the cars – both old and new – that it really blows you away.”

Prior to the event the Evija was guest of honour at the BH Auction, an exclusive automotive sales event in Tokyo. Attendees were given one-to-one access to the all-electric hypercar in a private viewing area.

Evija at Fuji Japan Lotus Day1.jpg

Evija at Fuji Japan Lotus Day2.jpg


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    • By Mark H
      Customers will use a state-of-the-art touch-screen configurator to personalise their Evija Exclusive gift programme will culminate in unique build book Stunning new images and animation reveal all-electric two-seater in three new colours – Atomic Red, Solaris Yellow and Carbon Black View the animation at: As the Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke specification.
       
      The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalisation on every aspect of the Evija – from striking exterior paint colour combinations to highly detailed interior trim – are all part of the enhanced ordering process.
      Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already designated to customers around the world.
      The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
      Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.
      Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, UK – the global home of Lotus since 1966 – and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.
      The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
      That will culminate in a beautiful hand-crafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.
      Simon Clare, Executive Director, Global Marketing, Lotus, said: “We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.”










    • By Mark H
      Customers will use a state-of-the-art touch-screen configurator to personalise their Evija Exclusive gift programme will culminate in unique build book Stunning new images and animation reveal all-electric two-seater in three new colours – Atomic Red, Solaris Yellow and Carbon Black View the animation at: As the Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke specification.
       
      The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalisation on every aspect of the Evija – from striking exterior paint colour combinations to highly detailed interior trim – are all part of the enhanced ordering process.
      Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already designated to customers around the world.
      The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
      Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.
      Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, UK – the global home of Lotus since 1966 – and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.
      The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
      That will culminate in a beautiful hand-crafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.
      Simon Clare, Executive Director, Global Marketing, Lotus, said: “We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.”











      This post has been promoted to an article
    • By Mark H
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy
       
      Date: 6 December 2019
      Driver: Gavan Kershaw, Director, Attributes and Product Integrity, Lotus Cars
      Location: Hethel, Norfolk, UK
      Car: Lotus Evija engineering prototype #2
       
      Pre-test notes:
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy. Engineering prototype #2 is the most advanced of three on test, with customer-specification suspension, EV powertrain, brakes and full carbon-fibre body panels. Features most complete interior yet, with key elements such as production seats and ‘ski slope-style’ floating centre console in place. Fitted with hydraulics to support deployment of car’s active aerodynamics.  
      Driver’s notes:
      “The car is in a completely pure state at the moment, with no stability control or torque-vectoring. This is so we can evaluate the fundamentals of the chassis, to create the mechanical advantage before the other layers, such as the electronics, are added. It means we can really read the car. Later we can tune what we’ve gained as a mechanical advantage as we add layers. It’s the Lotus way – get the fundamentals right from the start and use baseline aerodynamics, suspension kinematics and geometry to feel the vehicle’s response.
      I feel really at home in it, it’s really driveable. We assessed the stability and agility through tight corners. We did brisk accelerations to work out the torque split and looked at tyre grip and response.
      Lotus has always been about ‘input = output’, so if you do something you get a response, and that’s what we’re balancing now. It’s all about the detail so, for example, we’re validating the progressive response from the pedals. We know there’s an enormous amount of torque but drivers will only want it when they ask for it with their right foot. It’s about getting that throttle balance right.
      We assessed steering-wheel angle versus vehicle response at different speeds to ensure the car feels nimble at 30mph as well as 200mph.
      Through testing like this we can work on every element, like how connected you feel to the car, the driving position, location of the primary controls and visibility. It’s all about validating how the thousands of hours of computer simulations actually translate into the vehicle. It’s a two-fold process: proving they were the correct targets in the first place, and that the results are accurately translating into the car.
      It’s also about bringing in experience from other vehicles – what we know from driving Exige and Evora, the Lotus GT race cars – and making sure that core Lotus DNA is all at its absolute best in the Evija.
      It’s really exciting for me. I love this part of developing any Lotus because it’s proving the mechanical design and the physics behind everything is right, and then working with our engineers to enhance the experience and give the car a true Lotus character. It’s the step-by-step stuff we do with every Lotus – Evija is no different.
      It’s another chapter in my 30+ years at this company. Yes, I’ve got a big smile on my face because it’s the latest tech, it’s a Lotus and we’re at the forefront again.”
       
       
       




    • By Mark H
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy
       
      Date: 6 December 2019
      Driver: Gavan Kershaw, Director, Attributes and Product Integrity, Lotus Cars
      Location: Hethel, Norfolk, UK
      Car: Lotus Evija engineering prototype #2
       
      Pre-test notes:
      Latest shakedown follows extensive computer simulations, plus multiple sessions in UK and Italy. Engineering prototype #2 is the most advanced of three on test, with customer-specification suspension, EV powertrain, brakes and full carbon-fibre body panels. Features most complete interior yet, with key elements such as production seats and ‘ski slope-style’ floating centre console in place. Fitted with hydraulics to support deployment of car’s active aerodynamics.  
      Driver’s notes:
      “The car is in a completely pure state at the moment, with no stability control or torque-vectoring. This is so we can evaluate the fundamentals of the chassis, to create the mechanical advantage before the other layers, such as the electronics, are added. It means we can really read the car. Later we can tune what we’ve gained as a mechanical advantage as we add layers. It’s the Lotus way – get the fundamentals right from the start and use baseline aerodynamics, suspension kinematics and geometry to feel the vehicle’s response.
      I feel really at home in it, it’s really driveable. We assessed the stability and agility through tight corners. We did brisk accelerations to work out the torque split and looked at tyre grip and response.
      Lotus has always been about ‘input = output’, so if you do something you get a response, and that’s what we’re balancing now. It’s all about the detail so, for example, we’re validating the progressive response from the pedals. We know there’s an enormous amount of torque but drivers will only want it when they ask for it with their right foot. It’s about getting that throttle balance right.
      We assessed steering-wheel angle versus vehicle response at different speeds to ensure the car feels nimble at 30mph as well as 200mph.
      Through testing like this we can work on every element, like how connected you feel to the car, the driving position, location of the primary controls and visibility. It’s all about validating how the thousands of hours of computer simulations actually translate into the vehicle. It’s a two-fold process: proving they were the correct targets in the first place, and that the results are accurately translating into the car.
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      It’s really exciting for me. I love this part of developing any Lotus because it’s proving the mechanical design and the physics behind everything is right, and then working with our engineers to enhance the experience and give the car a true Lotus character. It’s the step-by-step stuff we do with every Lotus – Evija is no different.
      It’s another chapter in my 30+ years at this company. Yes, I’ve got a big smile on my face because it’s the latest tech, it’s a Lotus and we’re at the forefront again.”
       
       
       





      This post has been promoted to an article
    • By Mark H
      New film shows Lotus Evija engineering prototype in action during rigorous global development programme World’s first all-electric British hypercar makes its China debut at Guangzhou Auto Show Comprehensive validation and initial build process well underway ahead of start of production in 2020  
      (Guangzhou, China – 22 November 2019) – Lotus confirms today that the Evija has entered its initial build phase in the UK, as the hypercar’s global tour continues this week with its Chinese debut at the Guangzhou Auto Show.
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      The film highlights just how far development work has progressed since the Evija was unveiled last July. It also confirms the pioneering two-seater is on course for start of production next year.
      Dynamic testing will involve track time at Hethel, UK – the home of Lotus – and on other demanding high-speed and performance handling circuits across Europe. Over the coming months several prototypes will cover many thousands of miles and many hundreds of hours of driving assessment, including on public roads.
      The Evija – with a target output of 2,000 PS making it the most powerful production series road car in the world – has already been through kinematic and compliance testing and endured multiple dynamic load and suspension simulations.
      Both the dynamic and static testing are part of a comprehensive validation process designed to guarantee the car will meet customer expectations and demands in key global markets and environments. They are in addition to the extensive programme of computer simulations already completed as part of the hypercar’s development.
      Gavan Kershaw, Director of Vehicle Attributes, Lotus Cars, commented: “Physical prototype testing at speed is a landmark moment for the Evija and hugely exciting for everyone involved. Our aim is to make sure it’s a true Lotus in every sense, with exceptional performance that’s going to set new standards in the hypercar sector.”
      Speaking from the Guangzhou Auto Show, Matt Windle, Executive Director, Sports Car Engineering, added: “Everything about the Evija is ‘For The Drivers’. I don’t believe there is another EV in the world that can claim this. From the mid-engined-inspired Lotus layout, to the aerodynamics and downforce, the driving position, vehicle stance and unbelievable performance.  It is instantly recognisable as special with a unique character, yet it is unquestionably a Lotus.”
      Illustrative of the innovative thinking and ingenuity which has always been part of the Lotus DNA, the Evija is a technical tour de force. It continues the legendary Lotus bloodline that’s rich in firsts and technical game-changers, both in the automotive and motorsport sectors.


      Lotus-Evija-Dynamic-Debut.mp4
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