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Lotus blossoms at Monterey car week with Evija public debut and significant sales success for electric hypercar

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  • Lotus Evija, the world’s most powerful production car, made its public debut in Monterey this week as thousands of fans flocked to the electric hypercar’s reveal
  • North America’s excited reception of the first all-electric British hypercar, resulted in strong double-figure orders being taken, and most of the initial production for the US market now allocated to customers

(Monterey, California – 19 August 2019) – The all-new Lotus Evija hypercar has made its public debut at the world-renowned Monterey Car Week, which drew to a close at the Pebble Beach Concours d’Elegance on Sunday.

Evija received plaudits from across the automotive world at Car Week, from the likes of high profile collector Jay Leno, social media star Supercar Blondie and the Petersen Automotive Museum Checkered Flag 200, gaining many new fans, friends and customers along the way.

Gordon McCall, Director of Motorsports for The Quail, A Motorsports Gathering, said: “Seeing the Lotus Evija debut at The Quail was fantastic – the brand has an amazing history and it is exciting to see its future unfold with the first of its new sports cars.”

Lotus Cars’ CEO, Phil Popham, added: “This is exactly the start we hoped for. Evija is an outstanding and exceptional car – designed and engineered to put Lotus back on the map as the innovator and technical leader that it is. Many orders are now taken, giving us great confidence to hit our planned volume as we enter production next year.”

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. Exclusivity is guaranteed, with production limited to a maximum of 130 cars.

Lotus Evija unveil at The Quail - 1.jpg

Lotus Evija unveil at The Quail - 4.jpg


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    • By Mark H
      Lotus Evija is star of the show at Japan Lotus Day World’s most powerful production car dazzles in front of more than 2,000 Lotus owners and fans Annual event – the biggest for Lotus anywhere in the world – celebrated its 10th year with a parade of 600 cars (Fuji Speedway, Japan – 09 September 2019) – Japan Lotus Day, staged at the iconic Fuji Speedway and the largest annual gathering of Lotus fans anywhere in the world, gave an enthusiastic welcome to the Lotus Evija on the latest leg of its world tour.
      The event is a car festival held in the foothills of Mount Fuji, 50 miles outside Tokyo, and is the ultimate appreciation of the Lotus brand. The festival was celebrating its 10th anniversary, with the all-electric Evija – the world’s most powerful production road car – taking centre stage in front of more than 2,000 enthusiastic Lotus owners and fans.
      The event culminated in a stunning parade around the Fuji Speedway circuit, featuring approximately 600 Lotus cars from across the company’s successful road and racing history. It included a 1952 Lotus Six and various race cars from the 1960s, through to numerous examples of the Lotus Elise, Exige, 3-Eleven and Evora.
      Also attracting attention was a Lotus 78, a championship-winning F1 car which took seven wins and nine pole positions, and through the genius of Lotus founder Colin Chapman kickstarted the pioneering ‘ground effect’ era of aerodynamic development in F1.
      The extraordinary number of Lotus cars on display reflects the brand's popularity in Japan, which stems in part from the 1970s when a Lotus Europa starred in a famous serialised adventure and racing ‘manga’ called The Circuit Wolf. The largest annual gathering of Lotus fans and cars anywhere in the world, Japan Lotus Day also features several races series, a concours d’elegance, circuit taxi rides and trade stands.
      Shigenori Ogura, F1 commentator, journalist and Japan Lotus Day fan, said: “Japanese car enthusiasts are totally in love with Lotus. The fans who come to Fuji show so much passion for the cars – both old and new – that it really blows you away.”
      Prior to the event the Evija was guest of honour at the BH Auction, an exclusive automotive sales event in Tokyo. Attendees were given one-to-one access to the all-electric hypercar in a private viewing area.


    • By Mark H
      Lotus Evija is star of the show at Japan Lotus Day World’s most powerful production car dazzles in front of more than 2,000 Lotus owners and fans Annual event – the biggest for Lotus anywhere in the world – celebrated its 10th year with a parade of 600 cars (Fuji Speedway, Japan – 09 September 2019) – Japan Lotus Day, staged at the iconic Fuji Speedway and the largest annual gathering of Lotus fans anywhere in the world, gave an enthusiastic welcome to the Lotus Evija on the latest leg of its world tour.
      The event is a car festival held in the foothills of Mount Fuji, 50 miles outside Tokyo, and is the ultimate appreciation of the Lotus brand. The festival was celebrating its 10th anniversary, with the all-electric Evija – the world’s most powerful production road car – taking centre stage in front of more than 2,000 enthusiastic Lotus owners and fans.
      The event culminated in a stunning parade around the Fuji Speedway circuit, featuring approximately 600 Lotus cars from across the company’s successful road and racing history. It included a 1952 Lotus Six and various race cars from the 1960s, through to numerous examples of the Lotus Elise, Exige, 3-Eleven and Evora.
      Also attracting attention was a Lotus 78, a championship-winning F1 car which took seven wins and nine pole positions, and through the genius of Lotus founder Colin Chapman kickstarted the pioneering ‘ground effect’ era of aerodynamic development in F1.
      The extraordinary number of Lotus cars on display reflects the brand's popularity in Japan, which stems in part from the 1970s when a Lotus Europa starred in a famous serialised adventure and racing ‘manga’ called The Circuit Wolf. The largest annual gathering of Lotus fans and cars anywhere in the world, Japan Lotus Day also features several races series, a concours d’elegance, circuit taxi rides and trade stands.
      Shigenori Ogura, F1 commentator, journalist and Japan Lotus Day fan, said: “Japanese car enthusiasts are totally in love with Lotus. The fans who come to Fuji show so much passion for the cars – both old and new – that it really blows you away.”
      Prior to the event the Evija was guest of honour at the BH Auction, an exclusive automotive sales event in Tokyo. Attendees were given one-to-one access to the all-electric hypercar in a private viewing area.



      This post has been promoted to an article
    • By Mark H
      Lotus Evija, the world’s most powerful production car, made its public debut in Monterey this week as thousands of fans flocked to the electric hypercar’s reveal North America’s excited reception of the first all-electric British hypercar, resulted in strong double-figure orders being taken, and most of the initial production for the US market now allocated to customers (Monterey, California – 19 August 2019) – The all-new Lotus Evija hypercar has made its public debut at the world-renowned Monterey Car Week, which drew to a close at the Pebble Beach Concours d’Elegance on Sunday.
      Evija received plaudits from across the automotive world at Car Week, from the likes of high profile collector Jay Leno, social media star Supercar Blondie and the Petersen Automotive Museum Checkered Flag 200, gaining many new fans, friends and customers along the way.
      Gordon McCall, Director of Motorsports for The Quail, A Motorsports Gathering, said: “Seeing the Lotus Evija debut at The Quail was fantastic – the brand has an amazing history and it is exciting to see its future unfold with the first of its new sports cars.”
      Lotus Cars’ CEO, Phil Popham, added: “This is exactly the start we hoped for. Evija is an outstanding and exceptional car – designed and engineered to put Lotus back on the map as the innovator and technical leader that it is. Many orders are now taken, giving us great confidence to hit our planned volume as we enter production next year.”
      A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. Exclusivity is guaranteed, with production limited to a maximum of 130 cars.


    • By Mark H
      Lotus Evija makes world debut in front of more than 350 international media and VIP guests Convoy of 12 historic and current Lotus cars – all yellow – whipped up interest around London and outside the venue UK Business Secretary calls Evija “a testament to the skills and expertise of the workforce at Lotus” Huge interest on social media: more than 500,000 YouTube views in 12 hours Evija is a bold statement of intent from Lotus, illustrating the company’s ambition Target output of 2000 PS means Evija is world’s most powerful series production road car First all-electric British hypercar and first Lotus with an electrified powertrain (Hethel, UK – 17 July 2019) – Resurgent British sports car maker Lotus has unveiled the Evija, the world’s first all-electric British hypercar, at an exclusive event in London.
      Hosted at the Royal Horticultural Halls, Victoria, over two sessions, more than 350 VIP guests attended. They were made up of international automotive, business, technology and design media, plus a host of UK business leaders, corporate and commercial partners, government officials, Lotus employees, racing drivers and other distinguished friends of the brand.
      Also in attendance was a delegation of senior figures from Geely Auto, the world’s fastest growing automotive group and majority shareholder of Group Lotus. 
      Phil Popham, Lotus Cars CEO, and Russell Carr, Design Director, presented the striking two-seater EV hypercar to the audience. Popham described it as a bold statement of intent from the iconic British company, illustrative of its ambition under the stewardship of Geely. He added: “Evija will re-establish Lotus as a leader in terms of engineering and design. It is a hypercar that is built ‘For The Drivers’.”
      Russell Carr commented: “The Evija is beyond anything Lotus has ever done… beyond anything I’ve ever done. We have created something beautiful, something new, dramatic and unique.”
      The Rt Hon Greg Clark, Secretary of State for Business, attended the unveiling. He commented: “Our auto industry has long been a source of national pride.  The launch of the UK’s first all-electric hypercar – designed, engineered and built here in the UK – is testament to the skills and expertise of the workforce at Lotus.
      He added: “A key part of our modern Industrial Strategy is to seize the opportunities of the future of mobility, including the move from petrol and diesel to electric vehicles. The Lotus Evija fits with this clear ambition.”
      Further speeches were made by Mr An Conghui, President of Geely Holding Group and CEO of Geely Auto, and by Minister Ma Hui, from the Chinese Embassy, London.
      The Evija is the most powerful and dynamically accomplished road car in the history of Lotus, and sets a new standard for Lotus driving performance. It is the first all-electric British hypercar and the first Lotus with an electrified powertrain. It is also the first new model since Geely took control in 2017.
      A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. A maximum of 130 will be built. Full technical details can be found on the Lotus media website at https://media.lotuscars.com/en/models/evija/evija.html
      News of the unveil event exploded on social media as the car was unveiled. Within 12 hours videos of the Evija had been viewed more than 500,000 times on YouTube.
      Buzz around the Evija’s debut had been whipped up amongst fans and the public, thanks to a convoy of 12 historic and current Lotus sports cars – all yellow – which had driven around Central London during the afternoon. Crowds of intrigued onlookers, who gathered as the cars lined up outside the venue in the evening, further increased excitement.
      Speaking as the event drew to a close, Phil Popham commented: “The world premiere of the Evija has been nothing short of spectacular – the perfect way to start a new chapter in this iconic company’s history.  I am incredibly proud of what the team has achieved.”
      He added: “The Evija is a seismic shift for Lotus and signifies the rebirth of one of the UK’s most renowned sports car marques. It will act as a halo for the thrilling new range of Lotus performance cars that will follow.”

    • By Mark H
      Lotus Evija makes world debut in front of more than 350 international media and VIP guests Convoy of 12 historic and current Lotus cars – all yellow – whipped up interest around London and outside the venue UK Business Secretary calls Evija “a testament to the skills and expertise of the workforce at Lotus” Huge interest on social media: more than 500,000 YouTube views in 12 hours Evija is a bold statement of intent from Lotus, illustrating the company’s ambition Target output of 2000 PS means Evija is world’s most powerful series production road car First all-electric British hypercar and first Lotus with an electrified powertrain (Hethel, UK – 17 July 2019) – Resurgent British sports car maker Lotus has unveiled the Evija, the world’s first all-electric British hypercar, at an exclusive event in London.
      Hosted at the Royal Horticultural Halls, Victoria, over two sessions, more than 350 VIP guests attended. They were made up of international automotive, business, technology and design media, plus a host of UK business leaders, corporate and commercial partners, government officials, Lotus employees, racing drivers and other distinguished friends of the brand.
      Also in attendance was a delegation of senior figures from Geely Auto, the world’s fastest growing automotive group and majority shareholder of Group Lotus. 
      Phil Popham, Lotus Cars CEO, and Russell Carr, Design Director, presented the striking two-seater EV hypercar to the audience. Popham described it as a bold statement of intent from the iconic British company, illustrative of its ambition under the stewardship of Geely. He added: “Evija will re-establish Lotus as a leader in terms of engineering and design. It is a hypercar that is built ‘For The Drivers’.”
      Russell Carr commented: “The Evija is beyond anything Lotus has ever done… beyond anything I’ve ever done. We have created something beautiful, something new, dramatic and unique.”
      The Rt Hon Greg Clark, Secretary of State for Business, attended the unveiling. He commented: “Our auto industry has long been a source of national pride.  The launch of the UK’s first all-electric hypercar – designed, engineered and built here in the UK – is testament to the skills and expertise of the workforce at Lotus.
      He added: “A key part of our modern Industrial Strategy is to seize the opportunities of the future of mobility, including the move from petrol and diesel to electric vehicles. The Lotus Evija fits with this clear ambition.”
      Further speeches were made by Mr An Conghui, President of Geely Holding Group and CEO of Geely Auto, and by Minister Ma Hui, from the Chinese Embassy, London.
      The Evija is the most powerful and dynamically accomplished road car in the history of Lotus, and sets a new standard for Lotus driving performance. It is the first all-electric British hypercar and the first Lotus with an electrified powertrain. It is also the first new model since Geely took control in 2017.
      A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. A maximum of 130 will be built. Full technical details can be found on the Lotus media website at https://media.lotuscars.com/en/models/evija/evija.html
      News of the unveil event exploded on social media as the car was unveiled. Within 12 hours videos of the Evija had been viewed more than 500,000 times on YouTube.
      Buzz around the Evija’s debut had been whipped up amongst fans and the public, thanks to a convoy of 12 historic and current Lotus sports cars – all yellow – which had driven around Central London during the afternoon. Crowds of intrigued onlookers, who gathered as the cars lined up outside the venue in the evening, further increased excitement.
      Speaking as the event drew to a close, Phil Popham commented: “The world premiere of the Evija has been nothing short of spectacular – the perfect way to start a new chapter in this iconic company’s history.  I am incredibly proud of what the team has achieved.”
      He added: “The Evija is a seismic shift for Lotus and signifies the rebirth of one of the UK’s most renowned sports car marques. It will act as a halo for the thrilling new range of Lotus performance cars that will follow.”


      This post has been promoted to an article
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