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Mark H

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    • Two iconic British brands collaborate on bespoke lightweight technical driving jacket
    • Norton & Sons, iconic 200-year-old Savile Row tailoring business, now led by designer Patrick Grant
    • Unique handcrafted garment ‘For The Drivers’, available exclusively to customers of £2million Lotus Evija hypercar
    • Timeless design draws on both brands’ core values of light-weighting, performance-oriented contemporary design and sporting durability
    • Watch an exclusive film about the project at https://youtu.be/iCe3BUhEZJY

    (Hethel, Norfolk / Savile Row, London – 21 October 2021) – Bringing together the very best in British craftsmanship, Lotus has collaborated with globally renowned Savile Row tailor Norton & Sons to create a unique lightweight luxury driving jacket.

    It is arguably the world’s most exclusive driving jacket. It is only available to customers of the Lotus Evija, the world’s first British all-electric hypercar, who will spend in the region of £2million to have the chance to buy the garment.

    The jacket’s classic design draws on the core values and DNA inherent in every product that both Lotus and Norton & Sons create – performance-oriented, lightweight contemporary design, advanced technical materials and sporting durability.

    Norton & Sons was founded in 1821, exactly 200 years ago, and in the 1860s moved to its current address at 16 Savile Row, in the heart of London’s Mayfair district. Every Lotus Evija customer, male or female, is offered a personal appointment at the shop, where they will experience the unique luxury of the Norton & Sons bespoke service. With outstanding attention to detail, they will be measured and fitted and a unique pattern for their driving jacket will be drafted by hand by Norton & Sons’ master cutter. Each jacket will be individually hand-cut and hand-sewn, with the resulting garment being as unique as each Lotus Evija. It is the ultimate driving jacket to complement the ultimate road car.

    The jacket’s unique design was created jointly by Norton & Sons Design Director Patrick Grant and Lotus Design Director Russell Carr. Together they drew inspiration from the Lotus Evija hypercar and the car company’s glorious and successful racing heritage.

    The jacket is made from a superfine lightweight water-resistant merino wool/nylon technical textile manufactured in Italy by Loro Piana, and features state-of-the-art Cobrax and Riri hardware. The overall shape echoes that of Team Lotus pitlane jackets of the early 1970s, seen at the racetracks of the world and worn by Lotus founder Colin Chapman and iconic motorsport heroes of the era including Emerson Fittipaldi and Mario Andretti.

    The shape of the front pocket outlined with twin red stitching is drawn from the striking design of the Lotus Evija’s ‘ribbon’ tail light. Detailing on the nape of the neck, both inside and outside the jacket, repeats that motif and features a golden number 16 – the Savile Row address of the Norton & Sons’ shop. Other tributes to Lotus heritage include three underarm ventilation eyelets inspired by the Lotus Elan 1600 triple tail light design.

    The technical eyelet knit lining is breathable, perforated to reduce weight and includes a pocket perfectly sized to take the Lotus Evija key. There is also a unique label celebrating the collaboration; it features the Norton & Sons wordmark, the Lotus roundel and strapline ‘For The Drivers’, and a new silhouette of the Lotus Evija hypercar penned by Anthony Bushell, the car’s lead exterior designer.

    Patrick Grant, best known as a judge on hit BBC TV Show The Great British Sewing Bee, commented: “When I was a kid, Lotus was the sports car everybody wanted. It was what James Bond drove and was the dominant team in Formula 1. To get the chance to explore the extraordinary Lotus racing archive, and to design a piece of clothing that takes its inspiration from such iconic 1960s and 1970s designs, was both a challenge and a thrill.”

    Russell Carr added: “We wanted to work with Patrick and the Norton & Sons team to create the ultimate driving jacket for Lotus Evija owners. I’m delighted with the result, which exemplifies everything Lotus and the Evija stand for – premium British craftsmanship and quality, exceptional performance and a timeless design.”
















    This post has been promoted to an article
    • Lotus wins national award, voted for by The Times, Sunday Times, The Sun and Driving.co.uk
    • Lotus commended for “impressive additions to its range and pioneering exciting new product development”
    • Judges commented: “The Evija and Emira are simply sensational… the future is bright”
    • Award collected at London ceremony by Lotus Design Director Russell Carr

    (Hethel, UK – 11 October 2021) – “The future is bright for one of the world’s most iconic car brands” – the words of Rob Gill, Motors Editor at The Sun, as Lotus was honoured as ‘Manufacturer of the Year’ at the News UK Motor Awards 2021.

    The prestigious award was presented by respected political journalist and Times Radio presenter John Pienaar at an exclusive ceremony, and collected on behalf of Lotus by Design Director Russell Carr.

    The judges included a number of highly respected motoring writers and commentators. Together they felt Lotus was a worthy winner as it has… “continued to up its game in the last 12 months, making impressive additions to its range and pioneering exciting new product development”.

    On behalf of the judges, Rob Gill commented: “We are starting to see the first harvest from Geely’s huge investment in Lotus and, wow, the Evija and Emira are simply sensational. The Evija is the perfect blend of art and science, the Emira is a shrink-wrapped supercar, and the transformation of the historic Hethel HQ will warm the heart of every true car fan.”

    He concluded: “The workforce has doubled to 1,700 people, Delia Smith is running the kitchen, and the famous old fountains have been switched back on again. The future is bright for one of the world’s most iconic car brands.”

    Matt Windle, Managing Director, Lotus, said: “This is a massive honour for Lotus, and a tribute to everyone working tirelessly at our facilities all round the world to transform our business and brand. That transformation got underway with the launch of the world’s first British electric hypercar – the Evija – and was followed by its younger sibling – the Emira – revealed in July to a reception that’s been nothing less than sensational. Things are moving fast at Lotus, so watch this space – there is so much more to come.”

    Collecting the award, Russell Carr commented: “Rob Gill’s reaction when he visited Hethel recently suggested we are doing something right – he seemed very impressed with all we have achieved, from the new design language on our cars to the refurbishment of the site. I didn’t expect it to lead to this wonderful award, but we’re very honoured and proud that all the hard work and achievements of Lotus in the last couple of years have been recognised in this way.”

    The Motor Awards is in its fourth year and brings together the collective expertise and audiences of The Times, The Sunday Times, The Sun, Driving.co.uk and talkSPORT. Rob Walsh, Automotive Director, News UK, commented: “Motors is a cherished subject here at News UK, a love shared by our editorial teams and our readers and listeners. The ambition is therefore to celebrate motoring best in class and support the automotive industry during challenging economic times.”






    This post has been promoted to an article
    • World premiere for innovative new lightweight EV structure
    • Developed through Project LEVA research programme, rear structure is 37% lighter than on Lotus Emira V6
    • Will be integrated into Lotus electric sports car architecture
    • Versatile architecture supports multiple layouts, wheelbase lengths, battery sizes and configurations – view an animation at media.lotuscars.com 
    • Technology on display at Cenex LCV event on 22/23 September

    (Hethel, UK – 21 September 2021) – Just weeks after Lotus confirmed it will be launching a new family of EV performance cars, it has given a world premiere to the innovative new lightweight chassis technology that will underpin the electric sports car in the range.

    The new structure has been developed through Project LEVA (Lightweight Electric Vehicle Architecture), announced last October by Lotus. Project LEVA is a research programme that’s accelerating the development of all-new lightweight structures for next-generation battery electric vehicles.

    Today Lotus can reveal it’s this structure developed through Project LEVA which will be integrated into the company’s new architecture for electric sports cars. Thanks to the innovation of Lotus and the Project LEVA partners, the rear structure is 37% lighter than it is on the Lotus Emira V6. It means Lotus now has the ‘blueprint’ for the next generation of electric sports cars, for future Lotus products and for the Lotus Engineering consultancy to commercialise.

    The Project LEVA lightweight chassis technology is being shown at the Low Carbon Vehicle event staged by Cenex, the UK’s Low Carbon and Fuel Cells Centre of Excellence, at Millbrook Proving Ground, Bedfordshire, UK, on 22/23 September.

    A new animation from Lotus reveals how the technology will form part of the new electric sports car chassis, illustrating the versatile nature of this all-new Lotus-developed vehicle architecture. It is fully adaptable to provide a platform for a range of EVs with variable layouts, wheelbase lengths, battery sizes and configurations.







    Minimum of 2,470mm

    8-module / chest


    Single / 350kW


    More than 2,650mm

    12-module / chest


    Twin / 650kW


    More than 2,650mm

    8-module / slab


    Single / 350 kW or Twin / 650kW

    As the animation shows, all three layouts feature a common lightweight die-cast rear sub-frame with multiple interchangeable components. This is the Project LEVA innovation, and it means a single vehicle architecture can accommodate two different types of battery configurations:

    • ‘Chest’ layout, where the modules are stacked vertically behind the two seats. A chest layout is a ‘mid-mounted power pack’, ideal for sports car / hypercar vehicle types where a low overall ride height and low centre of gravity are required, and as seen on the Lotus Evija pure electric hypercar.
    • ‘Slab’ layout, where the modules are integrated horizontally under the cabin. This is most suitable for vehicles where a higher ride height and a taller overall profile is required. It is often referred to as a ‘skateboard power pack’ layout.

    The innovative new subframe features cylindrical battery cells for high energy density, with the option of a single or twin electronic drive unit (EDU) to support. Cold cure, spot bonding and advanced weld processes mean reduced environmental impact during assembly.

    This unique degree of flexibility and modularity in wheelbase and propulsion solutions will be the genesis for a wide variety of electric vehicle applications. These could be for the eagerly anticipated Lotus electric sports car – scheduled for launch in 2026 – as well as for third-party clients through Lotus Engineering.

    Funding for the project came in part from the Advanced Route to Market Demonstrator programme (ARMD). Awarded by the UK Government’s Department for Business, Energy and Industrial Strategy (BEIS), the programme is delivered on behalf of the Advanced Propulsion Centre (APC) by Cenex.

    Richard Moore, Executive Director, Engineering, Lotus Cars, commented: “Project LEVA and the electric sports car architecture are perfect illustrations of the innovation which continues to be at the heart of everything Lotus does. Today’s EVs are heavy in comparison to their ICE equivalents, so the ARMD funding has helped Lotus to innovate earlier in the product cycle and develop a new vehicle architecture that targets lightweight and performance density from conception. Rather than developing a single vehicle, it means Lotus now has the ‘blueprint’ for the next generation of electric sports cars, for future Lotus products and for the Lotus Engineering consultancy to commercialise.”

    Project LEVA has been led by engineer Richard Rackham, Head of Vehicle Concepts, Lotus. Richard is best known for his revolutionary work on development of the extruded aluminium Lotus Elise architecture 25 years ago. Richard commented: “Project LEVA is as revolutionary now as the Elise architecture was in 1996. In true Lotus spirit, significant weight savings have been achieved throughout, with a focus on ultimate performance, efficiency and safety being engineered into the structure from the outset – for example, by utilising the vehicle structure as the battery enclosure, having an integrated EDU, eliminating bolt-on subframes and optimising the multi-link suspension components.”

     On Project LEVA, Lotus has collaborated with supply chain partner Sarginsons Industries and leading academics from Brunel University London to harness the full ‘light-weighting’ potential of the vehicle architecture.

    Today’s announcement is the latest in a series detailing Lotus’ transition to an all-electric brand:

    • January 2021: Lotus announced it had signed a Memorandum of Understanding with Alpine, the performance car division of Groupe Renault, to study a number of areas of cooperation, including the joint development of an EV sports car.
    • April 2021: at the Driving Tomorrow global strategy conference, Lotus confirmed the E-Eports vehicle architecture was one of four Lotus-developed chassis that would underpin future models.
    • August 2021: Lotus confirmed it would be launching a new electric sports car in 2026 – Type 135 - which is intended to be manufactured in the UK.
    • Today: Lotus gives a world premiere to the innovative new chassis technology that will underpin that electric sports car.

    The next stage of the project is for Lotus to continue development of the all-electric vehicles which will be built on this innovative and market leading new architecture.

    Also on the Lotus stand at Cenex is the Lotus Evija, the world’s first pure-electric British hypercar. The car, an engineering prototype, will be ‘naked’ with several body panels removed to allow visitors to see key components and systems.




    This post has been promoted to an article
    • Packed with desirable technology, infotainment and comfort features, UK cars will cost £75,995
    • Supercharged 3.5-litre 400hp V6 with six-speed manual transmission as standard, optional six-speed auto with paddleshift
    • Four option packs included in the spec, plus unique First Edition badging
    • Choice of six vibrant exterior colours, with more to follow next year
    • Updated Emira V6 First Edition configurator now live at www.lotuscars.com – images taken from it accompany this news release

    (Hethel, UK – 20 September 2021) – Lotus has confirmed the price and full specification of the all-new Emira V6 First Edition. The car, fully loaded with a host of desirable technology, infotainment and comfort features plus unique badging, costs £75,995.

    The price in major European markets has also been released, including in Germany where the car is €95,995. Prices in other international markets, including USA and China, will be released in the coming weeks. Production of the Emira V6 First Edition will start in the spring, with the ‘i4’ four-cylinder First Edition arriving in the autumn.

    Matt Windle, Managing Director, Lotus Cars, commented: “The Emira is the most accomplished Lotus we've ever made, and to celebrate and reward our keenest early customers, we want to make the first cars extra special to own. The features have been carefully selected by our design team to make for a truly special and distinct First Edition.”

    The Emira is an all-new mid-engine premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’.

    Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology. The Emira has been developed on a new lightweight bonded aluminium chassis – technology pioneered by Lotus and which remains an intrinsic part of the company’s sports car DNA.

    Powering the V6 First Edition is the much-loved and Lotus-honed 3.5-litre supercharged V6 engine, mid-mounted behind the two seats. Developing 400hp, it’s mated to a six-speed manual gearbox with a visible gearchange mechanism and hydraulic power-assisted steering.

    The car rides on 20-inch ultra-lightweight V-spoke forged alloy wheels. They’re diamond cut to create a premium two-tone finish, though silver or gloss black versions are available as a no-cost option. Two-piece brake discs with branded calipers are part of the First Edition spec, plus a Tyre Pressure Monitoring System (TPMS).

    The First Edition comes in one of six vibrant paint colours: Seneca Blue – which was seen at the car’s launch in July – plus Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey. More colours will be available during 2022.

    Exterior details include LED lights all round, a titanium exhaust finisher, heated power-fold door mirrors and rear parking sensors. The Lower Black Pack is fitted as standard, which means the front bumper air blades, front splitter, side sills and rear diffuser are all in finished in gloss black.

    There are seven interior colour choices, all available at no extra cost. They are red, black, grey and tan Nappa leather, as well as black Alcantara with either red, yellow or grey stitching. Satin chrome trim finishers, white interior mood lighting and Lotus-branded sill kick plates complete the premium look.

    The heated seats feature 12-way adjustability and two memory presets linked to the door mirrors (driver’s seat only). Climate control, cruise control, keyless start and selectable drive modes are all included.

    Apple CarPlay, Android Auto and satellite navigation (in selected markets) are integrated into the Emira V6 First Edition, supported by Bluetooth and USB/12v sockets. The 10-channel/340W premium audio system has been developed in partnership with respected British brand KEF and includes DAB digital radio. All functions are accessed through a 10.25-inch centrally mounted touch-screen, with driver feedback through a 12.3-inch TFT instrument cluster ahead of the multi-function steering wheel.

    Three more option packs are fitted as standard to the car, making four in total. The Drivers Pack gives customer the choice of Tour or Sport suspension with Goodyear Eagle F1 Supersport tyres, or Sport suspension with Michelin Pilot Sport Cup 2 tyres.

    The Design Pack adds privacy glass, sports pedals, a black Alcantara headliner, and the choice of black, red, yellow or silver painted brake callipers. Lotus-branded footwell mats are also included. The Convenience Pack adds front parking sensors, rear reversing camera, rain-sensing wipers with aero blades, auto-dimming mirrors and a rear luggage storage net.

    Options available at extra cost include a six-speed automatic gearbox with paddle shift (£1,800 / €2,600 in Germany); and the Black Pack, which colours the roof, cantrails, mirror backs, rear Lotus badge and exhaust finisher (£1,200 / €1,370 in Germany).

    Production of the Lotus Emira V6 First Edition will start in the spring, with the ‘i4’ four-cylinder First Edition arriving later in the autumn. An entry level Emira – priced from £59,995 – will be available during 2023.

    An updated version of the Emira First Edition configurator is now live at www.lotuscars.com, allowing customers to fully spec their car. Images taken from the configurator accompany this news release.



    Engine configuration

    3,456cc / V6

    Engine model

    Toyota 2GR-FE


    Edelbrock 1740


    400hp / 298kW


    420Nm (manual) / 430Nm (auto)

    Max engine speed



    Six-speed manual / six-speed auto

    CO2 emissions (WLTP combined)



    4.3 seconds*


    4.3 seconds (manual) / 4.2 seconds (auto)*

    Top speed

    180mph / 290km/h*

    Drag coefficient (Cd)


    *subject to homologation






    This post has been promoted to an article
    • Lotus reveals all-new, competition-spec Emira GT4 contender
    • Follows recent technical partnership with Extreme E racing team JBXE
    • Hand-built GT4 race car features unique new motorsport livery
    • Developed in partnership with RML Group
    • Another milestone in ongoing Lotus transformation


    (Hethel, UK – 8 September 2021) – Lotus, one of the most famous names in world motorsport, has revealed an all-new competition-spec GT4 challenger and at its core is the critically acclaimed Emira sports car.

    The culmination of more than 70 years of innovation on the road and track, it marks the start of an exciting new era in performance GT racing for Lotus.

    Developed in collaboration with project partner RML Group, the race-ready concept is yet another milestone in the transformation which is taking place in every area of the Lotus business and brand.

    Following the July launch of the Lotus Emira and its dynamic debut at Goodwood Festival of Speed, Lotus and RML Group are committed to writing a successful new chapter in the legendary Lotus motorsport story.

    Most recently, that has been via the Evora GT4, which won prestigious races and championships including in British GT, Dubai 24hrs, Barcelona 24hrs, European GT, Sepang 12hrs and the Pirelli World Challenge.

    Almost all modern Lotus road cars have had race-ready siblings and the Emira is no exception. Each customer car will be a homologated performance machine, hand-built with lightweight motorsport components and equipment to meet the latest safety regulations.

    The Hethel-based development team has focused on precision engineering to deliver outstanding dynamics and high-speed stability. The advanced composite bodywork makes the car exceptionally lightweight and, coupled with Toyota’s race-proven 3.5-litre V6 engine and optimised GT4 aerodynamics derived from the road-going Emira’s advanced exterior design, the Emira GT4 promises to be more than competitive.

    Richard Selwin, Race Programme Manager, Lotus, commented: “The all-new Emira GT4 is an exciting next step following the hugely successful launch of the Emira road car. We have worked hard with the team at RML Group to ensure this next-generation of Lotus GT car will deliver race-winning performance.”

    Simon Holloway, Commercial Director, RML Group, commented: “We are delighted to be collaborating with Lotus on the all-new Emira GT4 Concept. Both companies have a long and successful motorsport pedigree, and to bring that together at such an exciting time for Lotus is a welcome validation of our vision and values.”

    Gavan Kershaw, today the Director of Vehicle Attributes for Lotus but previously a GT championship-winning driver of Lotus race cars, has been involved in the development of the Emira GT4 from the start. He commented: “The all-new chassis on which the Emira has been developed is the perfect starting point for a high-performance race car. Everyone at Lotus is so excited to be returning to world motorsport and to be doing so with such a competitive race car.”

    Lotus has been synonymous with racing success ever since the Mark I, a trials car hand-built by founder Colin Chapman in 1948, and the company has pioneered many of the technical innovations which make racing the thrilling sport it is today. The impressive roll-call of honours includes seven Formula 1 Constructors' titles, six Drivers' Championships and the Indianapolis 500.

    The return to world motorsport is a key pillar of the company’s transformation. Earlier this year Lotus Engineering, the consultancy division of the business, became technical partner to JBXE, the Extreme E race team led by F1 world champion Jenson Button.

    The Lotus Emira GT4 will be officially launched later this year at an event on the Hethel test track, the iconic 2.2-mile circuit which has hosted the development of some of the world’s most famous race cars.

    Lotus aims to build a limited number of Emira GT4 race cars for the 2022 season, increasing production for 2023 in line with global demand. Interested parties are invited to contact the Lotus motorsport department directly via motorsport@lotuscars.com


    Lotus Emira GT4 tech spec and target performance data


    Toyota V6 2GR-FE

    Cubic Capacity







    Harrop TVS 1900       


    6-speed xTrac with paddleshift + limited slip differential

    Fuel cell capacity

    96-litres FIA-approved fuel cell         


    Motec-supplied dashboard with data-logging + bespoke motorsport loom


    Front and rear double-wishbone / Öhlins coil-over dampers / anti-roll bars


    Alcon discs and calipers + Bosch Motorsport ABS


    Pirelli GT4 265/645x18 (front) and 305/680x18 (rear)

    Safety equipment

    FIA-compliant roll cage, six-point harness and fire extinguisher


    Length 4,410mm / height 1,290mm / track 1,664mm

    Dry weight


                                                                                                     *Subject to balance of performance






    This post has been promoted to an article
  1. (Hethel, UK – 6 September 2021) – Group Lotus announces that Peter Horbury has been appointed Senior Vice President of Design.

    Commenting on Peter’s appointment, Group Lotus CEO Feng Qingfeng said: “Peter Horbury is a globally renowned designer and I am very proud to have him on the Lotus team.  In his role he assumes global oversight for design across the broadening Lotus portfolio covering both cars and the Engineering consultancy. Peter is a hugely valuable advocate for Lotus, working alongside me at the highest levels within Geely.  Russell Carr continues his great work as Design Director, working alongside Ben Payne as head of a new Lotus studio in Coventry UK – together leading the global Lotus design language into a very exciting future led by Peter and an expanding international team of designers.”

    Matt Windle, Managing Director, Lotus Cars, added: “Peter Horbury has been a fantastic advocate for Lotus since we became part of the Geely family. We’re looking forward to working closely together to deliver a new generation of cars to the world – retaining the famous Lotus magic, but with broader horizons and appeal than ever before.”

    Peter Horbury said: “Ever since I visited Hethel after Lotus’ acquisition in 2017, I have watched very fondly as the Vision80 plan has started to come to fruition. I am delighted to now have the opportunity to further support that vision, working closely with the team to deliver a new generation of global Lotus products and to expand the Lotus design network around the world.”


    This post has been promoted to an article
    • Global ‘intelligent technology’ subsidiary of Group Lotus launched
    • Will accelerate innovation and oversee manufacture of exciting new Lotus lifestyle models for global markets
    • Four new electric models from Lotus in next five years – including all-new electric sports car in 2026
    • Lotus SUV – the Type 132 – will be first, launching in 2022
    • All-new factory operational in China later this year, Lotus Technology HQ opening in 2024


    (Wuhan, China – 31 August 2021) – Lotus Technology has officially launched its global headquarters with a ‘breaking-ground’ ceremony in Wuhan, China.

    Lotus Technology is a new division of Group Lotus, a global ‘intelligent technology’ subsidiary which augments the brand’s DNA and technology accumulated over the 73 years that Lotus has existed. Its role is to accelerate innovation in the fields of batteries and energy management, electric motors, electronic control systems, intelligent driving, intelligent manufacturing and more.

    The new Lotus Technology headquarters will be completed in 2024.  An all-new Lotus factory, to manufacture Lotus electric vehicles for global markets, will open later this year.

    Eric Li, Chairman of Geely Holding Group, and Feng Qingfeng, CEO of Group Lotus, attended the event. They were joined by Li Bin, founder of NIO, who is an investor in Lotus Technology. They revealed top level details of the Lotus product plan for the next five years, developed jointly by Lotus Technology and the highly experienced Lotus team in the UK.

    In 2022, Lotus will debut an E-segment SUV codenamed Type 132. It will be followed in 2023 by an E-segment four-door coupe, Type 133, and in 2025 by Type 134, a new D-segment SUV. This trio will be joined in 2026 by an all-new electric sports car, Type 135.

    The new models are in addition to the Evija all-electric hypercar and the Emira, the last petrol-powered sports car from Lotus, which will both be built at Hethel, UK.

    In the field of intelligent drive, Lotus unveiled the concept of ‘track-level intelligent drive’ as a 10-year technological development target. The new technology’s aim is to assist drivers to perform as well as an F1 driver on track, while increasing driver safety and improving performance on the road through advanced software and hardware. The result is a more rewarding and reassuring experience in any environment.

    The development of the brand’s new premium lifestyle vehicles will take place on the Lotus Premium architecture, one of the four new vehicle platforms announced at the Driving Tomorrow global strategy conference in April. The Premium architecture supports a wheelbase range from 2,889mm-3,100mm and could be further expanded in the future. It supports the development of all types of passenger vehicles from C+ to E segments. Using 92-120kWh batteries, it is compatible with the industry’s most advanced 800-volt high-speed EV charging system. Products developed on this platform will be capable of 0-100km/h acceleration in under three seconds.

    Vision80 is the ongoing strategic plan which outlines the transformation of Lotus ahead of its 80th birthday in 2028. The establishment of Lotus Technology marks a crucial step on that journey of global expansion, and on the road to an intelligent and electric future. In the era of intelligent electric mobility, Lotus will once again set the standard for performance, redefining the relationship between man and vehicle, and help the global automotive industry in accelerating the pace of its transformation. 

    Since being founded by Colin Chapman in 1948, Lotus has led the industry in innovation with its commitment to pure driving, outstanding ride and handling, lightweight technologies and world-class aerodynamic engineering. Today, with the backing and global resources of Geely Holding Group, Lotus benefits from new capabilities in R&D, manufacturing and supply chain management, enabling it to provide global customers with a more innovative and exciting driving experience.

    The new Lotus manufacturing plant in Wuhan will open later this year, complementing existing UK sports car manufacturing and performance facilities in Hethel and Norwich. It is being built with the world’s most advanced manufacturing technologies to become a global centre of excellence for Lotus’ premium lifestyle models. Covering an area of over 1 million m2 with an investment of over 8 billion RMB (£900m), the plant has the capacity to ramp up to production of 150,000 vehicles a year.

    The new Lotus plant is the first in the world with an integrated intelligent test track. It features an advanced system whereby vehicles can be transported into workshops using autonomous driving technology without any human intervention. It is designed to accommodate vehicles driving at speeds up to 140mph (230km/h) through 16 corners.

    Working hand in hand, China-based Lotus Technology and the UK-based Lotus team are at the core of Group Lotus’ future development strategy. Lotus in the UK will be responsible for the development and production of sports cars and the Evija electric hypercar, as well as co-ordinating global sales for the Lotus brand. Lotus Technology in China will be responsible for integrating a new generation of lifestyle products, bringing together China’s EV and manufacturing specialisms, UK’s design and advanced performance centres and Germany-based R&D resources (Lotus Technology Innovation Centre, Raunheim), as well as the global development and production of premium intelligent drive technologies. Together the China and UK teams will empower Group Lotus’ transformation towards an expanded, intelligent and electric future. 

    Feng Qingfeng, CEO, Group Lotus, commented: “This is an important day in the transformation of the Lotus business and brand. Lotus Technology will accelerate the innovation which has always been at the heart of the business. Together the China and UK teams will empower our journey towards an expanded, intelligent and electric future, achieving the ambitions and goals that have been in the making for 73 years of the Lotus brand.”

    Matt Windle, Managing Director, Lotus Cars, commented: “Transforming Lotus from a UK sports car company to a truly global performance car company has always been at the core of Vision80. The launch of Lotus Technology is a major milestone on the road to making that a reality, while adhering to the unwavering Lotus principles of pure performance, efficiency, motorsport success and, above all, being ‘For the Drivers’.”

    Li Bin, the founder of NIO, has become an investor in Lotus Technology. Lotus and NIO share many common interests in the field of intelligent electric mobility. In the future, both parties may explore opportunities for mutually beneficial industrial cooperation.

    The global automotive industry is undergoing profound changes today. As the world’s largest and fastest-growing electric vehicle market, China plays an important role in the transformation of the global automotive industry. With its brand mission of always being ‘For The Drivers,’ Lotus will be centre stage, redefining the standards for an intelligent and electric future. 




    This post has been promoted to an article
  2. (Monterey, California, USA – 16 August 2021) – As the sun sets on the 2021 Monterey Car Week, Lotus Cars reports a week of debuts, track action, commercial success and another wonderful time spent with friends old and new in California.

    Commenting on the week’s festivities, Lotus Cars USA’s Jim Carter said: “Monterey Car Week never fails to deliver.  2021 marked Lotus’ return after the Evija hypercar debut here in 2019, and with the three debuts at the Quail on Friday, we topped off the week in grand style.  The reception to the returning Evija, in a new F1 inspired guise was rapturous.  Emira’s US debut was met with great excitement and considerable demand for our first new sportscar for over a decade.  While the Radford Type 62-2 was an absolutely stunning addition to the week.”

    Joining the Lotus and Radford team on the stand at The Quail was Martin Waide, the man who designed the original Type 62 in 1969 for Team Lotus. Martin has met with the Radford team throughout the design of their car and most recently gave his final approval of the new 62-2.

    Radford co-owner and former Formula 1 world champion Jenson Button added: “Monterey Week was where any Lotus fan’s dreams came true this year.  What a line up!  Evija and Emira – both of which I’m adding to my collection – looked and performed outstandingly, and I had the privilege of putting Emira through its paces at Laguna Seca during the week – that was a real treat.  I am also so proud of the Radford team for bringing our 62-2 to life here this week – it’s a stunning piece of coach building and engineering and a beautiful and contemporary tribute to the 1960s original – as I said – any Lotus fan’s dream come true!”

    Ant Anstead, TV’s ‘Master Mechanic’ and co-owner of Radford added: “What a week it has been!  It really is the stuff of fantasy to be at the heart of a festival like Monterey Car Week, among friends, with a car designed, engineered and built together with those friends.  It has been an extremely proud moment for us all to share the Radford 62-2 with the world, the interest and reception for the car has blown us away.  Thanks also to the Lotus team for their partnership and all the support here this week.”















    This post has been promoted to an article
    • Lotus fan and customer filmed driving Emira round iconic California circuit
    • Emira joins Evija and Radford 62-2 at The Quail on Friday 13 August


    (Monterey, California, USA – 12 August 2021) – Fresh from its triumphant world debut last month, the Lotus Emira is making its first appearance in the USA… with a very special driver at the wheel.

    Formula 1 World Champion Jenson Button put the all-new petrol-powered sports car through its paces at Laguna Seca Raceway.

    Like Lotus, Jenson was in California for Monterey Car Week, the Radford 62-2 – a reinterpretation of the Lotus Type 62 to be manufactured using Lotus technology – recently received its world premiere ahead of making its public debut with the Emira on the Lotus stand at The Quail, A Motorsport Gathering.

    Jenson Button stated after his drive that “This is such a great circuit, most road cars on tracks don’t work, but this does.”

    The Emira is an all-new mid-engined sports car that perfectly embodies the ongoing transformation of the iconic British sports car manufacturer. Its striking design is delivering exotic supercar appeal in sports car segment, with inspiration from the Lotus Evija hypercar clear in its fluid surfaces and crisp feature lines.

    Two petrol engines are available, including a new-to-Lotus 2.0-litre turbocharged ‘i4’ from technical partner AMG as well as the much-loved and characterful 3.5-litre supercharged V6 from the critically acclaimed Evora GT.

    A choice of manual, automatic and Dual Clutch Transmission is available, with power output from 360 to 400 hp at launch. All versions will hit 0-62mph (0-100km/h) in less than 4.5 seconds.

    The USA is a key market for the Emira as Lotus transforms into a truly global performance car company, and Lotus retailers across the country have already seen strong demand from potential customers.

    The Lotus Emira will be joined by the Lotus Evija hypercar and the Radford 62-2 at The Quail: A Motorsport Gathering on Friday 13 August. All three will be part of a press conference held at 9.15am PDT (GMT-8) on the Lotus stand.







    This post has been promoted to an article
    • New Lotus Emira to make US debut at world famous auto festival in Monterey
    • Evija gets striking new livery, inspired by iconic Detroit GP-winning Lotus Type 99T
    • Type 62-2, coachbuilt by Radford, also revealed in California this week

    (Monterey, California, USA – 9 August 2021) – The recently unveiled Emira, the last petrol-powered car from Lotus and the best of breed, is making its US debut at Monterey Car Week.

    The flagship event for Lotus will be at The Quail: A Motorsport Gathering. The Emira will also make its dynamic debut at the legendary Laguna Seca Raceway for a very special celebrity track day – more details of that will follow later this week.

    The Lotus Evija pure electric hypercar is also taking centre stage in California with a striking all-new livery that will resonate strongly with US motorsport fans. Yellow with blue accents, the colour scheme is inspired by the iconic Lotus Type 99T from 1987 – the car in which Formula 1 legend Ayrton Senna was victorious at that year’s Detroit Grand Prix.

    The 99T featured pioneering computer-controlled active suspension which allowed it to ride the bumpy and technically demanding downtown street circuit. The race win has become legendary in F1 circles, showing Lotus’ innovative approach and the car’s outstanding technical capability. It was also the last Lotus win for Senna.

    It’s the second time the Evija has appeared at Monterey Car Week. Just weeks after it was unveiled in July 2019, California was the first stop on at world tour that also took in Japan, China and the Middle East.

    The Evija has a packed schedule for its latest trip Stateside. On Saturday it supported the world premiere of the Radford 62-2 at the Lyon Air Museum, Santa Ana. The car – limited to just 62 examples – is based on the Lotus Type 62 and being manufactured using Lotus technology.

    At the museum the car was shot by world renowned photographer Larry Chen, before the Radford unveil event.

    From Monday to Thursday, the Evija – the world’s most powerful production car at more than 2,000 PS – has a full diary of private meetings with American depositors and prospective customers. On Friday it’s taking centre stage at the The Quail: A Motorsport Gathering at Quail Lodge & Golf Club in Carmel Valley.

    The recently unveiled Emira, the last petrol-powered car from Lotus and the best of breed, will also be at The Quail. Before that it’s heading to the nearby Laguna Seca Raceway for a very special celebrity track day – more details of that will follow later this week.

    The Lotus pairing of Evija and Emira will also be joined at The Quail by the Radford 62-2. All three will be part of a press conference held at 9.15am PDT (GMT-8) on Friday 13 August on the Lotus stand.

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    This post has been promoted to an article
    • All-new Lotus retailer in Kingdom of Bahrain first to showcase versatile new global retail identity
    • Showroom design language draws on Lotus’ design and engineering prowess
    • Fully adaptable for all retail environments and markets

    (Hethel, UK – 4 August 2021) – You’ve seen the all-new Emira sports car, now see where it’s going to be sold. The first Lotus showroom in the world to feature the brand’s striking new retail identity is fully operational and open for business.

    The showroom is in the exclusive Moda Mall shopping complex in Manama, the capital city of the Kingdom of Bahrain in the Middle East.

    The new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide that draws directly on the company’s design and engineering prowess. Sculptural and artistic in its execution, it captures the energy of the brand as it transforms from a UK sports car company to a genuine performance car player on the world stage.

    The exciting new Bahrain showroom development has provided a fantastic opportunity to demonstrate how the concept is designed to work with, and within, the retail spaces it finds itself, yet clearly making the brand’s presence felt amongst its competitor set.

    Its role is to support the welcoming and knowledgeable staff, and to provide a contemporary stage for this pivotal moment as the Lotus product range begins to expand with all-new models. Agile, beautifully crafted and utilising the latest technologies, the new retail identity delivers an integrated physical and digital experience of the Lotus brand and product.

    Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, commented: “We are delighted to be working with our dealer partner Adamas Motors at the all-new retail site in Bahrain. It is the perfect location for the world debut of our new retail identity and it looks brilliant.”

    He added: “Our new identity has been designed to adapt to the different markets that Lotus sells in around the world today – and will sell in tomorrow – and to reflect the cultural nuances and different consumer preferences in those markets. The inherent flexibility of what we have created will be perfect for all environments, whether they’re solus or multi-franchise, urban or out-of-town, high street or shopping mall, single or multi-storey, pop-up, seasonal or permanent.”

    Lotus Bahrain is operated by Adamas Bahrain Motors Company WLL, part of a highly respected automotive retail business with a wealth of experience in selling performance, premium and luxury cars across the Middle East and Asia.

    Karl Hamer, CEO, Adamas Motors, commented: “Adamas Motors Bahrain is extremely excited and proud to bring a brand new concept in car retailing to Bahrain with Lotus Cars, in our department store-like showroom situated next to the high-end fashion parade in Moda Mall. We believe this will deliver high levels of customer satisfaction and a truly engaging experience, normally more associated with luxury product retailers.”

    Moda Mall is the most premium shopping destination in Bahrain. It is located inside the Bahrain World Trade Center, an award-winning 50-storey twin-tower skyscraper and the most iconic building in Manama. The Lotus showroom is located near the main entrance in a high-visibility / high-footfall location, close to valet parking and grouped with stores of other premium and luxury brands. It’s the perfect position for Lotus, which is returning to the Middle Eastern kingdom after more than a decade away.

    Taking centre stage in the showroom until the arrival of the Emira is the critically acclaimed Lotus Evora GT, a car which has won universal praise from motoring media in the USA where a near-identical model is on sale. Also available will be the Lotus Exige Final Edition, which feature an enhanced specification over the standard Exige. Production of this thrilling ‘race car for the road’ ends later this year.

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    This post has been promoted to an article
    • Haha 1
    • Project team from Lotus consultancy explain how bike’s innovative front end improves aerodynamic performance on track
    • Lotus helped develop pioneering forks and lightweight handlebars
    • See the new film on YouTube and media.lotuscars.com

    (Hethel, UK – 12 July 2021) – While the Lotus Emira was inevitably the star of the show at last weekend’s Goodwood Festival of Speed, another performance machine was getting plenty of attention.

    The Hope / Lotus track bike – developed in part by Lotus Engineering, the consultancy side of the business – was also on the Lotus stand. It has been created to help the Great Britain Cycling Team win medals.

    Lotus Engineering has today released a new film about its involvement with the project. Three members of the team explain why the bike’s innovative front-end design makes it so different to anything that’s come before it in the world of track cycling. Striking new images of the Hope / Lotus bike have also been revealed.

    One of the three is Richard Hill, chief aerodynamicist at Lotus, who has led development work on the bike’s aerodynamic performance. He commented: “I think the advantage that Lotus brings to bike design is that we’re not bike designers. We’re not engrossed in that industry, so we look at things from a very purist point of view. It’s the way Lotus has always approached every project for any external client.”

    The pioneering design is based on optimising the aerodynamics of the bike and rider together rather than independently. The Lotus-developed wider-than-usual position of the forks means they’re directly in front of the rider’s knees, helping air to flow around the rider. The seat stays at the rear of the bike, also wider than on any other track bike, assist with the reattachment of that air to create the best possible profile for the bike and rider combined.

    Lotus has also helped to develop two designs of lightweight handlebar, for sprint and pursuit races. Titanium and aluminium, both 3D-printed, as well as carbon fibre, are at the heart of these components. The innovative design and advanced materials make the forks and bars very light, as well as improving stiffness and front-end feel to boost rider confidence.

    The bike is a true Lotus in every way – optimised aerodynamics, light weight, advanced materials and exceptional handling, all combining to deliver outstanding performance. Lotus has worked on the project with Hope Technology, which has supplied the bike’s frame and wheels, and engineering partner Renishaw.










    This post has been promoted to an article
    • Less than 48 hours after its world premiere, all-new British sports car was a major draw with show-goers
    • Crowd control measures in place all day on Lotus stand as visitors flock to see the Emira
    • ‘Central Feature’ sculpture brought to life with Lotus cars via innovative augmented reality technology
    • Lotus celebrated as ‘Featured Marque’ at this year’s Festival of Speed


    (Hethel, UK – 9 July 2021) – Unquestionably the star of the show, the Lotus Emira has made its dynamic public debut at this year’s Goodwood Festival of Speed.

    In front of tens of thousands of passionate motoring fans, the all-new Lotus sports car took part in the Hill Climb, visited the Michelin Supercar Paddock live stage and took part in the spectacular Lotus Moment parade in front of Goodwood House – complete with Lotus-themed yellow and green fireworks.

    Huge numbers of visitors came to the Lotus stand to see the Emira up close. Such was its popularity that crowd control measures had to be implemented within minutes of the Goodwood gates opening at 7am, and a queueing system to access the stand was in force all day. Many were keen to discuss details of the car’s spec and place their Emira order via www.lotuscars.com.

    The Emira was also driven by the Duke of Richmond, the organiser of the Festival, with Matt Windle, Managing Director, Lotus Cars, in the passenger seat.

    All the action came less than 48 hours after the Emira’s world premiere at Hethel, Norfolk, on Tuesday night, live in front of invited guests and to all corners of the globe via a livestream broadcast.

    Lotus is the ‘Featured Marque’ at this year’s Festival of Speed, and the Emira was joined on the stand by an Evija all-electric hypercar, an Elise Sport 240 Final Edition and the track bike developed in part by Lotus Engineering for British Cycling.

    This year’s Festival celebrates the peerless sporting and technical achievements of Lotus, and is the theme of the Festival’s ‘Central Feature’ – the dramatic art installation which is always created directly in front of Goodwood House.

    Called the Lotus ‘Aeroad’ and viewed digitally via a smartphone app, the sculpture uses the latest augmented reality technology to allow users to watch four iconic Lotus cars speed through the air on a virtual racetrack. The app features an 'at home' mode for fans unable to attend in person, giving them the opportunity to launch a virtual version of the sculpture, plus the racetrack and cars. Once launched, users can take a photo or record a short video of their journey round the augmented track and save it to their device to share.

    Matt Windle commented: “Our stand staff didn’t stop talking to people about the Emira all day. So many had watched the livestream on Tuesday, love the way the car looks inside and out, and wanted to share how thrilled they are to see the transformation that is taking place at Lotus. We had an amazing day at Goodwood and are looking forward to the rest of the weekend.”




























    This post has been promoted to an article
    • Capsule collection of Lotus X Léger cycling kit will premiere at this weekend’s Goodwood Festival of Speed
    • Lotus X Léger to collaborate on new range of performance bikes
    • New track bike developed by Lotus Engineering, Hope Technology and Renishaw also on Lotus stand at FoS


    (Hethel, UK – 8 July 2021) – Lotus is excited to announce an exciting new multi-layered partnership with premium cycling apparel brand Léger Los Angeles. It begins with the launch of a capsule collection of Lotus X Léger cycling jerseys, the announcement of future collaboration on cycling accessories and a new generation of performance bikes.

    During this weekend, the collection of cycling jerseys will be on display on the Lotus stand at Goodwood Festival of Speed. Each features the iconic Lotus roundel, and in line with the key principles of both brands, are lightweight and aero efficient, incorporating Léger’s seamless sleeve transition and breathable back-panelling.

    Léger is a premium cycle clothing brand established by 2009 FIA Formula 1® Drivers’ World Champion Jenson Button and fellow racing driver James Rossiter, who raced for Lotus in the FIA World Endurance Championship from 2012 to 2014.

    Lotus X Léger is today also announcing its intention to develop a range of precision-engineered bikes with input from Jenson and James. Both are experienced triathletes and cyclists, and come with extensive knowledge and passion from their respective motor racing careers. Creative expertise and technical excellence will come from Lotus Engineering, the consultancy division of the business.

    Whilst this family of bikes is only at concept stage, it is a further demonstration of Lotus Engineering’s desire to push the boundaries of bike design, bringing its automotive precision and passion to two wheels and the pelotons of the world.

    Creating these concept bikes together is a natural extension of both brands’ core shared values. They will have high-end performance at their heart, being lightweight, stiff, and highly aerodynamically efficient.

    Lotus has a highly successful history in cycling through Lotus Engineering, including the development of the iconic LotusSport bikes for gold medal-winning cycling legend Chris Boardman at the 1992 Olympics in Barcelona (Lotus Type 108), and in the 1994 Tour de France (Lotus Type 110) where he won the prologue time trial to take the famous yellow jersey.

    Also on the Lotus stand at this year’s Festival of Speed is the innovative new track bike which Lotus Engineering has helped to design, develop and engineer to deliver outstanding performance for British Cycling athletes. The project is a collaboration between Lotus, bike component builder Hope Technology and engineering firm Renishaw.

    Matt Windle, Managing Director, Lotus Cars, commented: “Lotus has always been at the very cutting edge of lightweight racing performance with its cars, and now – after more than 25 years away from cycling – we’re collaborating to apply the same Lotus core values to the  nnovative new track bike for British Cycling and now this partnership with Léger. It’s another exciting development for the Lotus Engineering consultancy.”

    Jenson Button, Founder, Léger Los Angeles, commented: “James and I founded Léger with the aim of creating the best engineered cycle clothing possible and it has been amazing to work closely with the team at Lotus to launch this capsule collection. We are also really excited to have announced the future concept bikes, and we can’t wait to continue this development journey with Lotus, sharing our joint passion for precision engineering”

    Today’s announcement sees an extension of the relationship between Lotus and Jenson, who are already working closely on two other projects. Lotus Engineering is Technical Partner to JBXE Racing, Jenson’s Extreme E race team which secured a podium finish at the Ocean X Prix in Dakar in May. They have also partnered on the debut model for the relaunched bespoke coachbuilder Radford, as they reimagine the Lotus 62 which will be built using Lotus technology.

    To learn more about Lotus Engineering please click here.
    To learn more about Léger please click here.











    This post has been promoted to an article
    • All-new sports car has pride of place on the Lotus stand as FoS celebrates Norfolk company as its ‘Featured Marque’
    • All-electric Lotus Evija hypercar also making its Festival debut
    • ‘Central Feature’ sculpture promises high levels of interactivity for fans on site or attending digitally using advanced AR technology
    • Lotus-developed track bike also on the FoS stand until Sunday


    (Hethel, UK – 7 July 2021) – Fresh from a triumphant world premiere on Tuesday evening, the Lotus Emira makes its dynamic debut at the 2021 Goodwood Festival of Speed.

    The all-new sports car, which goes into production later this year, has pride of place on the Lotus stand and is taking part in numerous runs up the iconic Hill Climb throughout the weekend. The Lotus Evija, the all-electric hypercar and the world’s most powerful production car, is also making its debut at the Festival of Speed.

    Lotus is the ‘Featured Marque’ at this year’s Festival, which starts tomorrow (Thursday 8 July) and finishes on Sunday. The whole event celebrates the peerless sporting and technical achievements of Lotus. Both the Emira and Evija are taking part in Batch 6 of the Hill Climb, which is for ‘Supercars and First Glance’. Each car will compete twice a day, once in the morning and again in the afternoon. A Lotus Elise 240 Sport Final Edition and an Elise S1 are also involved.

    Celebrating Lotus is the theme of the Festival’s ‘Central Feature’ – the dramatic and often highly imaginative art installation which is always created directly in front of Goodwood House. This year’s sculpture is also highly immersive, with greater-than-ever levels of accessibility for those attending the Festival both in person and digitally from all corners of the world using the latest augmented reality (AR) technology.

    Inspired by Lotus founder Colin Chapman's philosophy of ‘simplify then add lightness’, it employs the engineering concept of ‘tensegrity’ – a structural principle which creates exceptionally strong and rigid structures for their mass. Its shape evokes the ‘rooster tail’ airflow analysis of the Lotus Evija, and features the longest cantilever of its kind anywhere in the world. The impression is of a structure made more from air than actual material.

    ‘The Lotus Moment’ is being staged every lunchtime and is another must-see. A parade of Lotus vehicles old and new, it will include the Emira and Evija and culminate in front of Goodwood House with fireworks and cannon fire.

    Festival visitors will be able to get up close and personal with the Evija and Emira – the most accomplished Lotus ever – on the Lotus stand, which is close to the Main Bridge opposite Goodwood House. Another Emira will be a regular visitor to the Michelin Supercar Paddock live stage, adjacent to the Hill Climb start line.

    The third car on the Lotus stand is an Elise Sport 240 Final Edition. It’s the amazing first prize in a competition being staged by Norwich City Football Club’s Community Sports Foundation. Last month it was announced that Lotus had extended its relationship with the club and has signed as the new front-of-shirt sponsor for the 2021/22 Premier League season.

    The final exhibit on the Lotus stand is unique… in that it has two wheels rather that four. Lotus Engineering, the consultancy division of the business, has collaborated with partners to develop a new track bike to help British Cycling win medals.

    Simon Clare, Executive Director, Marketing, Lotus Cars, added: “Car fans all over the world have been looking forward to the 2021 Festival of Speed, having been deprived of major motoring events for so long. Whether you attend in person or are watching from home we wanted to make the Lotus experience as immersive as possible and an event to remember. From the central feature AR experience, the virtual Lotus stand online or the continuous updates across our social channels, fans will be able to enjoy the experience from anywhere in the world. Our headline billing as ‘Featured Marque’ is crowned by two of the most hotly anticipated cars, the Emira and Evija, making their Goodwood debuts. All-in-all, the Festival is the perfect representation of the future of Lotus and I’d urge everyone to get involved.”



    This post has been promoted to an article
    • Sensational Emira debut staged at Lotus’ historic home, significantly upgraded with new facilities and all-new sports car factory
    • Emira ‘unboxed’ live in front of more than 300 guests
    • Jenson Button, F1 World Champion and Lotus customer, was surprise special guest with world-exclusive first Emira test drive
    • Global online audience of thousands included 131 Lotus ‘superfans’ who appeared live on-screen at the event
    • Next stop for the Emira – dynamic debut at Goodwood Festival of Speed this weekend


    (Hethel, UK – 7 July 2021) – It was another night for the Hethel history books as resurgent British sports car manufacturer Lotus gave a world debut to the all-new Emira. It was staged live in front of an on-site audience of VIP media and honoured guests, with tens of thousands more viewing the simultaneous online broadcast from all corners of the world.

    Matt Windle, Managing Director, Lotus Cars, told guests: “The Emira is an absolute game-changer for Lotus. It’s a hugely significant milestone in our path to becoming a truly global performance car brand. It’s a new sports car – our first in many years – and what an offering it is from Lotus!”

    The hour-long live-action unveiling was centred on the iconic Hethel test track and culminated in a high-octane lap of the north circuit by an Emira – officially the last petrol-powered car from Lotus. That lap drew to a close on the steering pad, directly in front of the audience as they witnessed the ‘unboxing’ of another Emira.

    Former Formula 1 World Champion and Lotus customer Jenson Button was revealed as the evening’s special guest. A film of him putting the Emira through its paces on the Hethel track was played, with Jenson delivering his exclusive ‘first drive’ review live to the audience.

    Jenson commented: “It’s being called a junior supercar but it would give a lot of supercars a run for their money… and it’s more comfortable than most of them! The Emira is exceptional and I’m a big fan.”

    The Emira premiere was broadcast live via the Lotus website and social media platforms. In a nod to global travel restrictions, Lotus had invited scores of international Lotus ‘superfans’ to be involved in the premiere. Exactly 131 of these owners and enthusiasts were selected to be part of a high-tech real-time ‘fan wall’ which appeared on the box’s TV screens. The number 131 reflected the Lotus type number allocated to the Emira before it was officially named.

    Despite the time differences, Lotus retailers across the globe – from China and Japan to North America and Europe – staged parties in their showrooms, inviting valued customers and Emira prospects to watch the event live. In addition, highlights from the broadcast are being played through the next week on billboards internationally – at London’s busy Liverpool Street station, where the train line from Norwich ends in London, and in downtown Los Angeles.

    The evening’s entertainment was hosted by popular motoring presenters Andy Jaye and Helen Stanley, with catering provided by another Norfolk legend, chef Delia Smith. Guests were also treated to a parade of historic Lotus cars on the test track, including an Elan S3 and company founder Colin Chapman’s Turbo Esprit.

    As well as providing a platform for the Emira’s debut, the event was designed to turn the spotlight on Hethel itself – upgraded as part of a £100million-plus investment in Lotus’ UK operations. Guests took part in a walking tour of the site to see the transformation, which includes the all-new production line and paint shop where the Emira will be built, starting later this year.

    As the event closed, Matt Windle commented: “What an amazing night we’ve had and what a fantastic way to launch the Emira. We have a sensational new sports car – the most accomplished Lotus ever – and we’ve unveiled it at a rejuvenated Hethel, a site still changing every week because of our investment. Together they are the perfect illustration of the ongoing transformation of Lotus.”

    Next stop for the Emira is this weekend’s Goodwood Festival of Speed, where the car will make its public dynamic debut. Lotus is the ‘Featured Marque’ at this year’s event, which means the ‘Central Feature’ – the giant sculpture outside Goodwood House – will celebrate Lotus.



















    This post has been promoted to an article
  3. “It’s exceptional and I’m a big fan” – the words of former F1 world champion Jenson Button after more than 30 laps of the Hethel test track during the launch celebrations for the all-new Lotus Emira.

    A film of his exclusive world-first test drive was played to the on-site audience and tens of thousands of viewers from around the world watching the livestream on the Lotus website and social channels.

    Jenson commented: “You always expect a Lotus to have good mechanical grip through the low-speed corners but there was plenty of downforce in the high-speed corners too. That means the feeling of great balance is the same no matter how you’re driving it. It’s exceptional and I’m a big fan.”

    Finding the right position when behind the wheel for the first time is key for every driver, not just the professionals, and Jenson said once he’d done that the Emira “just felt right”. He added: “The overall position of the gearstick in relation to the wheel, the pedals, everything was where it should be and that gives you great confidence from the start. I love the infotainment system too, which has everything you need and is really simple so you can get back to the important part, which is the driving.”

    The everyday useability of the Emira didn’t pass him by either, thanks to the high levels of comfort, functionality, technology and practicality. “The Lotus purists will love it, and the thing that people new to Lotus will love is the premium quality of the interior. When you’re in there you’re immersed in the seat and cockpit, and there’s a lot of lower back support so it will be comfortable for long journeys. That’s going to surprise people.”

    Jenson said one element of the car had stunned him. “I’m still in shock at the price. Starting at under £60,000 it’s fantastic and means so many people are going to have the opportunity to experience it first-hand. It’s being called a junior supercar but it would give a lot of supercars a run for their money… and it’s more comfortable than most of them!”

    Jenson is a long-time Lotus fan and customer of the all-electric Evija hypercar. In March this year it was announced that Lotus Engineering, the consultancy division of the business, is collaborating as Technical Partner to JBXE, Jenson’s Extreme E race team. A Chief Engineer with expertise in electric powertrains joined the team for the second round of racing in Senegal last month, helping JBXE to finish on the podium for the first time.

    In May there was news of further collaboration when bespoke British coachbuilder Radford – with which Jenson is involved – announced its first limited-edition project would be a modern rework of the iconic Lotus 62 sports car, created using Lotus technology.








    This post has been promoted to an article
  4. (Hethel, UK – 6 July 2021) – Receiving its world premiere at Hethel, Norfolk, on the evening of Tuesday 6 July, the design of the Lotus Emira is beautiful, timeless, memorable and modern. Above all, it looks like a Lotus, with optimised proportions and an athletic shrink-wrapped body which visually describes Lotus’ legendary agile driving characteristics.

    Led by Russell Carr, Design Director, Lotus, the lead exterior and interior designers of the Emira are Daniel Durrant and Jon Statham. Combined, they have close to 40 years of experience in the Hethel design studio and have worked on countless other projects. Those have been both for Lotus and for clients as part of the consultancy services offered by Lotus Engineering.

    The Emira is the first Lotus sports car to carry the new design language showcased on the award-winning Evija hypercar. It’s a contemporary look with sculpted surfaces and technical detailing, delivering exotic supercar appeal in the sports car segment. A new and more premium approach for Lotus in terms of forms and materials, it is also a leap forward in interior refinement and technology.

    Below, Daniel and Jon explain their work on the all-new Lotus Emira.


    Q&A with Daniel Durrant

    Age: 40

    At Lotus: Senior Designer, worked at Lotus for 12 years

    On Emira: Overseeing design and development of the exterior

    Lotus CV highlights:

    (2014) – Lotus Exige LF1 Special Edition
    (2015) – Lotus Evora 400 exterior programme
    (2017) – Lotus Exige 430 Cup

    How did it feel when you were selected for the role on the Emira?
    I was thrilled to have my theme selected for the Emira. I have worked on many Lotus programmes in the studio, so to take the lead exterior design role was an amazing opportunity and a huge responsibility. I am a Lotus fan and our products are very special.

    When did you start work on the Emira?
    My first sketches were done back in 2018.

    Where did your inspiration come from?
    It came from all over. The Evija was a strong reference point, and Lotus has a rich technical and visual library to draw from. I like the shapes seen in military fighter jets. There’s often a softness to their overall surface forms but with taught creases. Shapes found in nature can also be a great inspiration – an attacking shark nose or the muscular haunches seen on a pouncing cheetah, for example.

    Can you describe the exterior of the car in five words?
    Sculptural, athletic, agile, elegant, alive.

    What’s your favourite part of the car?
    I think that the sculpture around the body side air intake is my favourite. The surfaces are incredibly three dimensional and designed to channel the airflow into the bodyside duct. There aren’t many cars in the world with this amount of form and drama in them, technical and beautiful. We always intended the Emira’s design language to be that of a baby supercar.

    What has been the biggest challenge on the Emira?
    It’s been finding the right balance of sportiness and sophistication from a visual perspective. It needed to look light, focused and agile without ever looking too aggressive or intimidating. It also needed to look premium without being too conservative. From a technical perspective, the sensor positions and ADAS radar module were the trickiest parts to incorporate. The front end is extremely low to the ground – just as a Lotus should be – but this creates challenges when it comes to positioning them. These components are very small but devilishly awkward.

    Can you describe what the design process has been like?
    As a team we followed the regular Lotus design process, going from theme sketches, scale models and eventually to a full-size clay model. We tried many design ideas through the process before the final theme was chosen, and the technical and aerodynamic package evolved along the way as we honed the design. We always wanted close visual and philosophical harmony with the Evija. It was important that both products looked related to each other, but also performed technically in their own way given they’re very different cars. Overall it’s been rewarding and, as with anything that’s worth doing, challenging at times. Getting to this point, where the car is going into production, is very satisfying.

    Why do you think the Emira is important for Lotus?
    It shows that we can appeal to a broader range of customers while retaining the spirit of what makes it a true sports car.

    What’s next for you in Lotus design?
    It’s on to the next project which, of course, I can’t tell you anything about. It’s going to be exciting though.


    Q&A with Jon Statham

    Age: 54

    At Lotus: Interior Design Manager, worked at Lotus for 24 years

    On Emira: Overseeing design and development of the interior

    Lotus CV highlights:

    2000 – Lotus Exige Mk I
    2002 – Lotus Esprit facelift (lead exterior designer)
    2006 – Lotus 2-Eleven (lead exterior and interior designer)
    2016 – Lotus Exige 430 and Evora 430

    How did it feel when you were selected for the role on the Emira?
    I consider it a privilege to work on such an important car for Lotus. To be involved in the full development programme, from initial sketches to production, has been challenging and rewarding in equal measure.

    Why do you think the Emira is such an important car for Lotus?
    I see the Emira as a big step forward on many levels. We’ve had a massive push on quality, technology, functionality, useability, desirability – it’s all there. It has a contemporary interior with good proportions. It isn’t too hardcore and will have broad appeal whilst still being ‘For The Drivers’.

    Where did your inspiration come from?
    The Lotus Evija has obviously been a massive inspiration for the whole team, but there are also elements of the S1 Esprit in there.

    Can you describe what the design process has been like?
    I feel really proud of my small team and how effective we have been. Jennifer Andriamamonjy’s interior theme was the one chosen and manages to blend sportiness with modernity and quality. Harvey Rabenjamina has worked really hard on steering wheel and seat design. A shout-out to our digital modellers and studio engineer Josh Router also deserves a mention. Together we have worked quickly and efficiently, all pulling in the same direction.

    What has been the biggest challenge on this project?
    We started work on the car in November 2018 and from the outset we knew that interior packaging would be the tricky element. We wanted the Emira to have outstanding ergonomics to make it as engaging as possible, and to do that while finding space for all the components was the challenge.

    What is your favourite part of the car?
    Above all else, I’m very proud of the cohesive nature of the interior design. It just exudes quality. I also think the instrumentation graphics are spot-on and perfectly suit the character of the car. Lotus has created its first ever digital design team to develop the HMI and we’ve worked closely with them. I’m really happy with the results.

    What is next for you?
    I have learned a lot from this programme working in what is effectively a new team. It will be good to take this experience into the next programme.











    This post has been promoted to an article
    • All-new mid-engined sports car perfectly embodies ongoing transformation of iconic British sports car manufacturer
    • Striking design, delivering exotic supercar appeal in sports car segment
    • Inspiration from Lotus Evija hypercar clear in fluid surfaces and crisp feature lines
    • Developed on Lotus’ recently announced Sports Car Architecture
    • Two petrol engines available, including new-to-Lotus 2.0-litre turbocharged ‘i4’ from technical partner AMG
    • Much-loved and characterful 3.5-litre supercharged V6 from Exige and Evora to feature as ‘First Edition’ range-topper
    • Manual, automatic and Dual Clutch Transmission to maximise global appeal
    • Power output from 360 to 400 hp at launch
    • 0-62mph (0-100km/h) in less than 4.5 seconds
    • Top speed of up to 180mph (290km/h)
    • Target weight of 1,405kg in its lightest form
    • Prices will start from under £60,000 (under €72,000)


    (Hethel, UK – 6 July 2021) – The Emira is an all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’.

    Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology.

    Matt Windle, Managing Director, Lotus Cars commented: “The Emira is a game-changer for Lotus. It stands as a beacon of everything we have achieved to date in the transformation of the business, the embodiment of our progress. It is a highly significant milestone on our path to becoming a truly global performance car brand.”

    The Emira has been developed on a new lightweight bonded aluminium chassis, technology pioneered by Lotus and which remains an intrinsic part of the company’s sports car DNA. That innovative vehicle architecture is wrapped with a bold and sculpted design using cues clearly developed from the Evija. Key dimensions of the Emira are length 4,412mm; width 1,895mm; height 1,225mm; and wheelbase 2,575mm.

    First customer cars will start to be delivered around the world from next spring. Powering the Emira will be a choice of two petrol engines, both globally respected for their performance characteristics. At launch, the first cars will be available as limited-production ‘First Edition’ models powered by the much-loved and Lotus-honed 3.5-litre V6 which cut its Hethel teeth powering the Exige and Evora.

    From summer 2022, the first new Lotus sports car engine for more than a decade makes its debut, with the Emira powered by AMG. The new-to-Lotus AMG unit is a turbocharged 2.0-litre four-cylinder ‘i4’ from the performance division of Mercedes-Benz.

    Working with Lotus for the first time, AMG has come on board as technical partner on the Emira programme, with some fundamental changes made to the in-line four-cylinder set-up for its Lotus debut. Transverse-mounted and delivering rear-wheel drive, the unit has been modified with a new air intake system and new exhaust to suit the character of the Emira. The second engine is more familiar, the 3.5-litre supercharged Toyota V6 that is so loved by drivers of the Exige and Evora. Cars will be available with a manual, automatic and Dual Clutch Transmission (DCT).

    Across the Emira range, power output will between 360 and 400bhp at launch, with 0-62mph (0-100km/h) acceleration in less than 4.5 seconds and top speeds of up to 180mph (290km/h). Maximum torque will be 430Nm and CO2 emissions will start below 180g/km. The car has a target weight of 1,405kg in its lightest form, and prices will start at less than £60,000 (less than €72,000).

    Manufacturing will take place at Lotus’ famous home in Hethel, Norfolk, following more than £100million of new investment in the company’s UK facilities. The highly skilled operations teams will be supported by new processes and technologies to enhance production efficiency, volume capability and overall quality.

    Matt Windle added: “The Lotus Emira is the most accomplished Lotus road car ever to roll through the Hethel factory gates. Beautifully proportioned with a stunning design inspired by the Evija all-electric hypercar, it’s the perfect package. The Emira is a junior supercar with all the thrills and head-turning characteristics found in the greatest Lotus cars, but at the same time is an everyday sports car that’s high on comfort and functionality, packed with the latest technology demanded by the discerning driver.”

    Lotus retailers around the world are now taking deposits for the Emira. A digital visualiser showcasing the car’s striking design is live at www.lotuscars.com. The Emira will make its public dynamic debut this coming weekend at the Goodwood Festival of Speed (8-11 July).


    Lotus Emira in detail

    The Emira is the first all-new Lotus sports car to be delivered under Vision80, the strategic plan which is guiding the transformation of Lotus as it moves towards its 80th anniversary in 2028. It is a truly global model, engineered to sell in all major markets around the world. Acting as a catalyst to further enhance brand awareness globally, it’s spearheading the repositioning and expansion of the Lotus retail network ahead of the arrival of a family of new vehicles.

    Pronounced ‘Eh-meer-ah’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’. It’s highly appropriate as this is the exciting new sports car leading Lotus’ last hurrah with internal combustion engines, before fully embracing electrification and a new era for the brand later in the decade.


    Exterior design: delivering exotic supercar appeal in the sports car segment

    The Emira is the first Lotus sports car to carry the new design language first showcased on the award-winning Evija hypercar. It’s a contemporary look with sculpted surfaces and technical detailing, delivering exotic supercar appeal in the sports car segment. A new and more premium approach for Lotus in terms of forms and materials, it is also a leap forward in fit and finish.

    Led by Russell Carr, Design Director, Lotus, the creative team has succeeded in designing something beautiful, timeless, memorable, modern and that looks like a Lotus. Its optimised proportions and athletic shrink-wrapped body visually describe Lotus’ legendary agile driving characteristics.

    Russell commented: “The Emira captures the visual drama of an exotic supercar, with great proportions, wide footprint and a cabin that sits low down between muscular haunches. Add in that it’s practical enough to be useable every day, of the highest quality and accessibly priced, and it’s undoubtedly a compelling and seductive alternative to the existing sports car competition. The Emira is re-introducing our brand to a new global audience while still offering all the thrills to engage the most ardent driving enthusiast.”

    The influence of the Lotus Evija is plain to see through the fluid surfaces and crisp feature lines. The lineage is even more obvious on the prominent leading edge of the bonnet, shrink-wrapped cabin that’s tapered to the rear, sculpted doors and vents cut into the muscular rear haunches. The unique-in-class exit vents, integrated into the bonnet to guide airflow over the car and optimise aerodynamics, are also derived from the Evija.

    Vertical all-LED headlamps are standard across the range, with a wing-inspired twin blade design also familiar from the Lotus hypercar. The bonnet houses the current iteration of the iconic Lotus roundel, its first appearance on a new Lotus sports car and slightly larger than on previous models.

    Looking at the Emira in profile, the sculpted section cut into the door leads air flow towards the intake ahead of the rear wheel. This serves a dual purpose, providing air for the engine but also to cool it. The Emira name badge is visible from the side, integrated into the C-pillar. All wheels are 20-inches in diameter; as standard they will be fitted with a Goodyear Eagle F1 Supersport tyre, while a Michelin Pilot Sport Cup 2 is a cost option available in conjunction with the Lotus Drivers Pack. Both tyres have been specially developed for the Emira by their manufacturer.

    At the rear, the Lotus wordmark dominates the integrated bumper, above a body coloured panel that’s clearly inspired by the rear of the Evija. At each end is an exit vent for air from the wheel arch. Each corner has a flat C-shaped LED light cluster linked by a slimline high-level brake light. Below is a black section housing twin exhaust pipes either side of the number plate and with an air diffuser underneath to aid downforce.

    Efficient aerodynamics has been at the heart of the Lotus brand since the company was founded in 1948. It is a philosophy inextricably linked to delivering outstanding performance whether a car is on the road or race track. Simplicity is at the core of the Emira – there are no active aerodynamics as clever engineering means they’re not needed. It is the only model in its class to create passive downforce that’s precisely balanced between the front and rear axles at all speeds, perfectly tuned to the weight distribution and suspension geometry of the car. It means as downforce increases with speed, generating exceptional grip through corners, the handling characteristics remain constant, precise and predictable.

    Richard Hill, Chief Aerodynamicist, Lotus Cars, commented: “At Lotus, development of any new sports car is never focused solely on either aerodynamics or vehicle dynamics. It’s about creating that unique harmony of natural forces that is ‘Lotus dynamics’ – a sprinkling of magic dust that creates a thrilling driving experience that’s unrivalled in the automotive world. The Emira has that magic and more.”


    Chassis and powertrain: advanced new platform mated to high-performance engines

    The Emira is built on the recently announced new Lotus Sports Car Architecture. It uses the same pioneering Lotus bonded extruded aluminium chassis technology which debuted on the Elise. However, for the Emira, every dimension is different to any previous Lotus chassis and it is fabricated in an all-new facility – Lotus Advanced Structures – in Norwich, just a few miles from Hethel.

    The car has two defined chassis and suspension settings. Tour is tuned for everyday road use, delivering the optimum blend of Lotus dynamic performance and handling with a more comfortable ride. Sports is available with the optional Lotus Drivers Pack and provides a slightly stiffer suspension set-up for enhanced dynamic capability and feel. Hydraulic steering provides excellent feedback for the driver.

    Two petrol engines are available, a Lotus-engineered 2.0-litre four-cylinder unit from technical partner AMG, and the much-loved and characterful 3.5-litre V6 from the Exige and Evora. Each is calibrated by Lotus to provide a unique and distinctive character for maximum driver engagement.

    Gavan Kershaw, Director of Vehicle Attributes, Lotus, commented: “The 2.0-litre is the world’s most powerful production in-line four-cylinder unit mated to AMG’s acclaimed DCT with paddleshifts and driving modes. It’s high-performance, hugely efficient thanks to cutting-edge technology, and delivers low emissions and linear performance. On top of all that, it’s been tuned in-house by the hugely experienced Hethel engineers to deliver that distinctive Lotus experience.”

    He added: “The Emira has a wider track than any recent Lotus road car, enhancing stability, delivering exceptional road-holding and the sensation of a very low centre of gravity. It is a true Lotus sports car that builds on the legacy of the Elise, Exige and Evora.”


    Interior design: a huge step-change for Lotus

    Lotus car interiors have always been famed for putting the driver at the very centre of the experience, with pure ergonomic design and instruments carefully placed for the most intuitive use. The Emira follows these principles to the letter to create a modern cockpit environment with the essential controls to hand and minimum distraction.

    What’s new about this next-generation Lotus sports car is immediately obvious – the huge step-change across all aspects of the cabin, from the contemporary design and quality of materials to the increase in storage space, exceptional fit and finish, attention to detail and abundant advanced technology now integrated.

    The wraparound nature of the dashboard as it blends into the door trim creates a cossetted feeling that makes the driver feel at one with the car. The raised gear shifter only enhances that emotion. There are a high number of soft-trimmed surfaces, showcasing premium British craftsmanship that conveys ultimate sportiness. They blend perfectly with modern technical finishes to create a premium experience for the driver – ‘technology with soul’ – and there are details added in tribute to the heritage and sporting success of Lotus. Examples include the positioning of the gearstick on manual cars, which echoes that of the iconic Esprit, and the semi-exposed gear linkage visible at the base of the centre console on V6 manual cars, as on the Elise and Exige. Adding to the sense of theatre is the protective red cover over the start/stop button.

    The two seats have been designed to combine exceptional lateral support for high-speed cornering with total comfort for long distance journeys. There is four-way electric adjustment on the standard seat, with the option to upgrade to a premium sports seat with 12-way electric adjustment for both the driver and passenger. All seats are unique to the Emira. The dramatic supercar-like low stance of the car has been achieved while matching best-in-class ingress/egress and headroom.

    Also unique to the Emira is the flat-bottomed sports steering wheel with metallic spoke detail and integrated controls. The interior features ambient and wraparound lighting as well as map lights.

    Features available on the Emira include keyless go, cruise control, rain-sensing wipers, electric folding door mirrors, rear parking sensors (with front sensors as an option), auto-dimming rear view mirror, curtain airbags, launch control (as part of optional Lotus Drivers Pack), and a stolen vehicle tracker.

    Advanced Driver Assistance Systems (ADAS) available on the Emira include adaptive cruise control, anti-collision system, fatigue alert, road sign information, vehicle speed limiter, lane departure warning, rear cross traffic alert, lane change assist.


    An everyday sports car that sets new standards for practicality, comfort and functionality

    Richard Moore, Executive Director, Engineering, Lotus, commented: “Lotus customers around the world have rightly come to expect outstanding dynamic performance from our sports cars, and they will undoubtedly get that with the Emira. Like every great Lotus it has that element of theatre, for example, the visible gearshift mechanism on manual cars and the exposed throttle actuator in the V6 engine bay.”

    He added: “What will surprise and delight sports car customers the world over is the level of practicality, functionality and comfort which sets new standards for Lotus.”

    From the very first discussions Lotus wanted the Emira to be an ‘every day’ sports car, delivering a usability and practicality to support that with levels of comfort and desirability for total comfort over long-distance cruising. To that end, it sets new standards for Lotus and is better than ever for the tallest and shortest drivers. There is more space between the occupants as well.

    The glass area has been designed to provide good all-round visibility for daily use. Acknowledging that some owners will drive their Emira in a spirited way, and even on a circuit, the view forward – particularly of the haunches – supports highly accurate placement of the car through corners.

    Access to the car’s infotainment system is via a 10.25-inch centrally mounted touch-screen, with an additional 12.3-inch TFT driver’s display behind the steering wheel. All content is exclusive to Lotus has been designed and developed by an in-house team. Android Auto and Apple CarPlay are integrated as standard.

    Also exclusive to Lotus is the availability of a 10-channel premium sound system from highly respected British brand KEF. This is the company’s first ever automotive partnership and features its signature Uni-Q™️ technology, a unique configuration which dispenses with separated tweeter and mid-range, instead combining both into an acoustically idealised single unit. Finished with a distinctive bespoke speaker fret design, Uni-Q covers the entire mid and high-frequency sound spectrum from a single point in space, delivering a more coherent, hyper-realistic sound experience.

    Storage is vital in sports car and the Emira’s cabin has been exceptionally well thought out. It has twin central cup holders with a phone storage slot between them, and door bins that can accommodate a 500ml bottle. Practicality also comes from the glovebox, trinket tray ahead of the gearstick, armrest between the seats with USB and 12v ports, plus a console net for bottles or documents.

    Luggage or other large items can be stored behind the two seats (208 litres) or in the boot to the rear of the engine. This space (151 litres) will take a standard-sized flight case or a set of golf clubs.


    Built at Hethel in an all-new manufacturing facility

    Lotus sports cars have been built at Hethel since 1966. Following more than £100million of UK investment by Lotus, production of the Emira will take place in all-new state-of-the-art factory. The Emira will remain ‘Handmade in Hethel’, supported by new processes and technologies that will enhance efficiency and build quality – a genuine ‘best of both worlds’ solution.

    An all-new paintshop features robotic application – a first for Lotus that will improve quality, capacity and process repeatability. It includes many innovative technologies such as a combined primer and clearcoat line. There is a new semi-automated body assembly system, with robots being used to apply adhesive. Vehicle bodies are transported around the main assembly area on Automated Guided Vehicles (AGVs). Emira production actually begins at Lotus Advanced Structures (LAS), an all-new facility in nearby Norwich where chassis fabrication and front-end assembly takes place. The launch of the Emira has created more than 200 new operations roles at Lotus.


    Digital visualiser online at www.lotuscars.com

    Lotus retailers around the world are now taking deposits for the Emira, and the first customers will take delivery next spring.

    A digital visualiser showcasing the car’s striking design is live at www.lotuscars.com featuring the six exterior paint colours available at launch – Hethel Yellow, Shadow Grey, Magma Red, Nimbus Grey, Dark Verdant and the launch finish of Seneca Blue. Seven interior colours are available – Black Nappa leather, Red Nappa leather, Grey Nappa leather, Tan Nappa leather, Black Alcantara with grey stitch, Black Alcantara with red stitch and Black Alcantara with yellow stitch. There are five wheel choices – cast 10-spoke, gloss black 10-spoke, silver forged V-spoke, gloss black forged V-spoke and diamond cut forged V-spoke) – with four brake caliper colours – black, red, yellow and silver.


    Lotus Emira range technical specification

    Price range

    Starting at less than £60,000 (less than €72,000)


    Length 4,412mm; width 1,895mm (mirrors folded); height 1,225mm; wheelbase 2,575mm

    Petrol engines

    2.0-litre in-line four-cylinder / 3.5-litre V6


    Manual, automatic and DCT

    Power output


    Maximum torque



    (0-62mph / 0-100km/h)

    Less than 4.5 seconds

    Top speed

    Up to 180mph (290km/h)

    CO2 emissions

    Start below 180g/km

    EU DIN kerb weight

    1,405kg in its lightest form

    Connectivity and infotainment

    10.25-inch touch-screen; integrated navigation*; Apple CarPlay / Android Auto; KEF Uni-Q premium audio system

     * not available in all markets

    Key technology and features

    Keyless-go; cruise control; rain-sensing wipers; electric folding door mirrors; powered seats; all-LES exterior lights; adaptive cruise control; anti-collision system; fatigue alert; road sign information; vehicle speed limiter; lane departure warning; rear cross traffic alert; lane change assist.




    This post has been promoted to an article

























  5. One of the most eagerly anticipated new car launches of the year will take place tomorrow as the covers come off the all-new Lotus Emira.

    The perfect illustration of the ongoing transformation of the Lotus business and brand, the Emira is an all-new mid-engined premium sports car that will be built in a new factory at Hethel, Norfolk. The site has been rejuvenated as part of a £100millon investment in Lotus’ UK operations.

    To find out more, join Matt Windle, Managing Director, Lotus Cars, and special guests for the world premiere of the all-new Lotus Emira. The event will be broadcast live online at www.lotuscars.com and on Lotus’ YouTube and Facebook channels from 7.30pm BST on Tuesday 6 July.






    This post has been promoted to an article
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