Lotus Exhibits New Models At Frankfurt Airport As Part Of Promotional

[Mark H]

Lotus exhibits new models at Frankfurt Airport as part
of promotional campaign
• Display of Lotus models including the German debut of the new
Evora 400 and latest versions of Elise and Exige
• Frankfurt Airport marketing campaign supported by Lotus Cars
and the Lotus dealer, Dörr Group, based in Frankfurt
• Opportunity to win a dream Lotus sports car

 

Frankfurt Airport supported Lotus Cars and the Lotus dealer Dörr Group, based in Frankfurt,
Germany, has embarked on a promotional campaign that offers travellers in transit through
Frankfurt Airport a chance to win their dream Lotus sports car.

 

Three cars are located in both the Shopping Avenue (Terminal 1) and in the E Concourse
(Terminal 2), a promotional installation showcases a selection of Lotus’ latest models – including
the critically acclaimed Lotus Evora 400, Lotus Elise and Exige – supported by a variety of
premium advertising spots in the check-in and Departures area of the airport. The display
showcases some of the finest models from the British sports car manufacturer renowned for
delivering lightweight cars that offer benchmark handling and the purist of driving experiences.
Since the 16th September the new and much anticipated Evora 400 is making its German market
debut an will be displayed in Terminal 2 at the Frankfurt Airport.
Travellers moving through Frankfurt Airport are invited to try and win their dream Lotus sports
car, worth up to €120.000* when they visit the Heinemann Duty Free Shops and obtain a winning
code**. The winner will then be able to choose their favourite car and configure it to their ideal
specification.
Jean-Marc Gales, Chief Executive Officer for Group Lotus plc, commented, "Germany is an
important market for us and in the last 12 months we have seen a sales increase of 130% on the
same period last year. We are experiencing greater demand for Lotus cars in Germany and it is
important for us to capitalise on opportunities to showcase our latest cars to potential future
customers.”

 

The Frankfurt Airport promotional installation will be present until January 2016 with the winner
set to be announced during the same month.
For more information on Lotus Cars and the current model range or to find a dealer nearest to
you, visit www.lotuscars.com
*Not redeemable for cash / total amount is a gross amount
**For those wishing to enter the competition - Locate your winning code on your HEINEMANN
Duty Free cash register receipt**. Enter the code in your winning coupon, cut it off, and put it into
a sweepstakes box at one of the 25 HEINEMANN Duty Free Shops.

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