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Lotus in the Peak
28th - 30th June 2024

Expansion And Co-Location For Lotus In The Usa


Mark H

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Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, in
Ann Arbor, MI to support growth
• First deliveries of New Lotus Evora 400 in USA and Canada in
December 2015
• Expansion of the Lotus dealer network
The introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the start
of a fresh period in Lotus’ presence in this vital market. The previous model Evora already
received positive acclaim from media, customers and dealers alike and reaffirmed Lotus as the
maker of some of the finest, purest, most lightweight and most efficient sports cars sold today.
Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: “The Lotus Evora 400
combines high performance with the legendary Lotus benchmark handling. It is lighter, more
efficient and dynamically better than ever. It is the perfect high performance machine for those
discerning buyers seeking a hand built British-built sports car that possesses a purer driving
experience, greater agility and a more involving drive.”
To coincide with the introduction of the Lotus Evora 400 into the North American market, the
company has expanded its dealer network to 47 outlets, with the introduction of four new dealers
in both West Covina and Thermal (in California), Scottsdale (Arizona) and Calgary (Alberta), with
exciting growth planned for the near future.
In addition, and in the most significant change in Lotus’ presence in the USA for many years,
Lotus Cars USA. Inc, (LCU), based currently in Lawrenceville, Georgia, will co-locate to Lotus
Engineering. Inc, (LEI) in Ann Arbor, Michigan, the heart of the US motor industry. This will
ensure that both divisions can grow their individual operations, while benefiting from improved
efficiency through sharing a number of business functions. This co-location is expected to be
completed by the end of July 2015.
Jean-Marc Gales continued: “North America, as the largest sports car market in the world, is
important for Lotus, both for model sales and for our engineering consultancy business. By
having both of our USA organisations located in Michigan, we shall be within the heartland of the
USA automotive sector, where the headquarters of some of the most important, influential and

significant automotive manufacturers and suppliers are based. This will reaffirm our presence in
the North American market, by providing improved customer service, better technical and
consultancy support, while ensuring that we have access to a skills base not found anywhere
else in the territory. All of this fits with Lotus developing speedily in North America in years to
come.”
The Lotus Evora 400, unveiled at the Geneva Show in March 2015, has already generated
excitement worldwide. With 400 hp, an acceleration to 60 mph in 4.1 seconds and a maximum
speed of 186mph, the Lotus Evora 400 is six seconds quicker around the company’s Hethel test
track than the previous Evora S.



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