Lotus F1 Team today unveiled its 2012 FIA Formula 1 World Championship challenger, the E20, on its website www.lotusf1team.com at 17:00 CET. Continuing with the evocative black and gold livery, the E20 heralds a new nomenclature to commemorate the twentieth chassis designed at the team’s Enstone base through its Benetton, Renault F1 Team and Lotus Renault GP history.
E20 – new name, new concept
The E20 incorporates ground–up redesigns and optimization of previous Enstone design philosophies. Most notably, the forward facing exhausts of 2011’s R31 have been abandoned, both through regulation and necessity. The E20 also features a ‘step’ on its nose, this layout also being the result of a regulation change.
The front and rear suspension layouts have been substantially revised in the quest for ever- better aerodynamic efficiency whilst the front wing is a continuation of concepts used by the team during recent seasons.
The E20 has been designed utilizing the team’s new 60% scale wind tunnel as well as its enhanced CFD facility, with both resources located on site at Enstone.
Clear Progress
Rexona and CLEAR, two of the world’s biggest personal care brands, are the latest partners to join the Lotus F1 Team. The brands, part of the Unilever portfolio, represent a perfect fit with the high levels of competition and performance associated with Formula 1 as a sport and more specifically with the Lotus F1 Team.
A proud history
This season will see the 500th Grand Prix contested by Lotus F1 Team, including those contested through its previous incarnations of Toleman, Benetton, Renault F1 Team and Lotus Renault GP.
Toleman Motorsport entered Formula 1 in 1981 and started 57 Grands Prix, until in 1986 the team was renamed as Benetton. In this guise 260 races were contested, until in 2002 the team became Renault F1 Team. As Renault F1 Team, 159 Grands Prix were started, with the team becoming Lotus Renault GP for 2011, contesting a further 19 events. The current total of Grands Prix stands at 495.
Driving forwards
Kimi Räikkönen, Romain Grosjean and Jérôme D’Ambrosio comprise a strong driver line-up which includes a world champion in Kimi, and two success-hungry hungry young guns in Romain and Jérôme. Kimi returns to Formula 1 eager to put the talents which have won him 18 Grands Prix and a World Championship to good effect in black and gold.

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Clear and Rexona, two of the world’s biggest personal care brands, today announce a joint sponsorship deal with Lotus F1 Team.
Fuelled by a competitive culture and a desire to be the best in class, CLEAR and Rexona are perfectly matched with Lotus F1 Team, an outfit steeped in Formula 1 history. Rexona for Men and CLEAR Men share with Formula 1 the same target audience: 18 to 35 year old affluent men, who are passionate about sports, adventure and technology. Formula 1 has a nearly year-long season with a consistent and regular calendar of races that have an attendance of over 200,000 fans per event. It attracts an average audience of more than 527 million viewers in over 180 countries for each race, making it the most-watched annual sport in the world.
Eric Boullier, Team Principal, Lotus F1 Team: “We are very proud to have been selected by CLEAR and Rexona and are very much looking forward to working with our two newest partners throughout 2012 and beyond. The passion for business and desire to win is shared both at our factory here and in the offices of CLEAR and Rexona and this will ensure a very beneficial partnership in the years to come.”
Pablo Gazzera, Rexona Global Brand VP: “Rexona for Men has a perfect fit with Formula 1: both stand for passion, ambition and excellence in performance. We empower our consumers to be daring, to be adventurous and push the limits, offering the best protection throughout the day. We tap into our consumers’ passions – cars, sports, extreme adventure – in order to engage with them. The thrill of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers are passionate about.”
Francois Renard, CLEAR Global Brand VP, adds: “CLEAR Men stands for efficacy, precision technology, and performance – and no other sport values precision performance technology like Formula 1. We offer consumers the best customized solutions against dandruff - giving them the confidence to make a powerful impact anytime, anywhere. By partnering with Formula 1, we will provide our consumers the chance to see and live the winning impact that a high efficacy, high precision, high performance brand like CLEAR Men can offer them.”

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